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Understanding Social Research Networking Sites
Research collaboration is a critical enabler for scientific knowledge production and innovation but poses significant challenges, particularly if it is carried out in a distributed and geographically dispersed fashion. Jens-Henrik Soeldner investigates how social research networking sites can help make scientific collaboration in management research more productive and successful. The author builds on a comprehensive literature review and two empirical studies to elucidate how social research networking sites can be leveraged for various research-related tasks.
VMware VRealize Automation Handbook
VMware vRealize Automation - Handbook The complete guide to vRealize Automation and how to build your own private cloud. The book helps customers to implement a private cloud solution based on VMware's vRealize automation. After an introduction and discussion of basic cloud concepts, vRealize Automation will be introduced. The book discusses the conceptual design as well as how to implement vRealize Automation. The book will give step-by-step instructions how to configure vRealize Automation. Furthermore, tips from real projects will be given. The book acts as a reference as well as cookbook for customers. With the cloud becoming more and more important, many companies still try to find a st...
The Routledge Handbook of Service Research Insights and Ideas
The Routledge Handbook of Service Research Insights and Ideas offers authoritative coverage of current scholarship in the expanding discipline of service research. Original chapters from the world’s leading specialists in the discipline explore foundations and innovations in services, highlighting important issues relating to service providers, customers, and service design. The volume goes beyond previous publications by drawing together material from different functional areas, including marketing, human resource management, and service process design and operations. These topics are important in helping readers become knowledgeable about how different functional areas interact to create a successful customer experience. This book is ideal as a first port of call for postgraduate students desiring to get up to speed quickly in the services discipline. It is also a must-read for academics new to services who want to access cutting-edge research.
Programming in Scala
A comprehensive step-by-step guide
Beyond Communities of Practice
This book consists of a set of studies exploring the concept of "communities of practice", which has been influential in social sciences, education, and management in recent years. Its main purpose is to emphasize the importance of areas such as language, power, and social context which are essential to understanding how communities of practice work. The concept has been a particularly influential one but has had little sustained critique, so a book of this kind is timely and necessary.
The Service-Dominant Logic of Marketing
Expanding on the editors' award-winning article "Evolving to a New Dominant Logic for Marketing," this book presents a challenging new paradigm for the marketing discipline. This new paradigm is service-oriented, customer-oriented, relationship-focused, and knowledge-based, and places marketing, once viewed as a support function, central to overall business strategy. Service-dominant logic defines service as the application of competencies for the benefit of another entity and sees mutual service provision, rather than the exchange of goods, as the proper subject of marketing. It moves the orientation of marketing from a "market to" philosophy where customers are promoted to, targeted, and captured, to a "market with" philosophy where the customer and supply chain partners are collaborators in the entire marketing process. The editors elaborate on this model through an historical analysis, clarification, and extension of service-dominant logic, and distinguished marketing thinkers then provide further insight and commentary. The result is a more comprehensive and inclusive marketing theory that will challenge both current thinking and marketing practice.
Foresight
Dispelling the belief that anticipations aremere guesswork this original work conveys the depth of thought needed to understand human foresight. Its content is relevant to entrepreneurs, investors, inventors, scientists, politicians, and more.
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New Service Development
This text addresses the issues of how to develop new service products - where the concept of service has moved from transaction to experience. The authors draw upon the expertise of internationally recognised authors.
