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Greenwashing in the Fashion Industry - The Flipside of the Sustainability Trend from the Perspective of Generation Z
The sustainability trend of recent years is reflected in society's growing environmental awareness and the increasing promotion of green products and services in the market. The flip side is that most advertisements and green branding originate from companies that still have a negative impact on the environment. Therefore, it is necessary to understand how greenwashing marketing campaigns are perceived despite increasing environmental awareness in society. This study answers how greenwashing is perceived, whether the perception differs depending on the degree of environmental consciousness, and which effects the perception has. In order to answer these questions, a qualitative study via expe...
The Nutri-Score in the German Perception
The Nutri-Score is currently used in 7 countries in the EU and is part of the German re-duction and innovation strategy to combat non-communicable diseases related to un-healthy eating. The Nutri-Score is intended to inform consumers and serves as a guide when buying packaged food. The aim of this study is to investigate the significance, benefits, function and credibility of the Nutri-Score in Germany from the perspective of nutrition experts, business representatives from food companies, packaging experts and general consumers. A qualitative method was selected for the evaluation and a survey was conducted with the help of expert interviews with 23 industry experts on their personal opinio...
Quantitative Method-Breviary - SPSS
This breviary likewise addresses students as well as practitioners that are active in quantitative market research and applied statistics and data analysis in particular. It provides a pragmatic summary of all the most commonly implemented statistical methods and their implementation in the standard software package SPSS. Aside from an overview over the different methods, their practical use and support in interpreting the results the breviary provides a decision support sheet for finding the most suitable method to solve specific problems. It is completed by a set of video tutorials demonstrating the different methods in practical applications. The breviary supports practitioners in market research as a comprehensive reference book as well as students in their data analyses during term papers of theses.
Clusters in Automotive and Information & Communication Technology
Information & communication technology (ICT) and the automotive sector are two of the most important industries in the EU and the US. The EU’s eastern expansion and economic globalization have reinforced competition on the one hand; on the other hand the importance of outsourcing and off-shoring has increased. Against this background the intensification of innovation dynamics becomes crucial – and with them the role of regional innovation clusters. The analysis examines seven regions and six EU countries. The focus is on cluster and network dynamics in both industries, as regional ICT clusters are playing an increasingly central role in many European regions. Specialization and structural change in the automotive sector are highlighted, and new strategic approaches for multinational companies and changes in policy options are identified.
Transfer Price Confusion? - Proposing a comprehensive Taxonomy for Academia and Practitioners
Transfer prices (TP) are charged for products or services exchanged between units within a decentralized organization. A vast body of literature from three very different academic disciplines (legal, management and economics) is concerned with the topic of Transfer Pricing. Their perspectives as well as terminology differ and are sometimes not aligned. To abate this, the article proposes a unified taxonomy on Transfer Prices that distinguishes three very distinct characteristics of any TP: its Determination Method (consisting of both its Calculation Method and its Price Method), and the Determination Process by which the TP is installed. The aim of this is to guide future academic re-search and provide academics and business practitioners alike with precise language and logical structure for the design of Transfer Pricing Systems.
International Economics of Resource Efficiency
Human societies face a threatening future of resource scarcity and environmental damages. This book addresses the challenge of turning these risks into opportunities and policies. It is a collection of high level contributions from experts of sustainable growth and sustainable resource management. Focussing on economics, sustainability, technology and policy, the book highlights system innovation, leapfrogging strategies of emerging economies, possible rebound effects and international market development. It puts natural resources centre stage and will make an important contribution to achieving the goal of a 21st century Green Economy.
American Environmentalism
Protecting the natural environment and promoting sustainability have become important objectives, but achieving such goals presents myriad challenges for even the most committed environmentalist. American Environmentalism: Philosophy, History, and Public Policy examines whether competing interests can be reconciled while developing consistent, cohe
On the Gender Performance Gap in Economics Education
Broad ranges of studies have discussed the difference in performance be-tween men and women in relation to their economics education. The German perspective with its particular tertiary education system and decade long his-tory of gender equality movements, however, remain under researched. By implementing two data sets, a German public university and a German pri-vate university of applied sciences, this study aims to provide to the existing literature in this regard. The datasets have been used to test, in a nationwide sample, potential gender differences in the outcome of exams in basic eco-nomics. By consisting of a total of more than 9,000 observations over nine years or 18 semesters an...
Measuring and Restoring customer trust
Much has been written about trust. Despite the fact that there is a general understand-ing of how important trust is in interpersonal and business relations it becomes obvi-ous that this construct remains somewhat indistinct when it comes to pinning down how trust is build or destroyed, how levels of trust can be measured precisely and how trust can be restored if it has deteriorated. Therefor this research makes use of an earlier model by Kreikenberg (2013) which pro-vides one of the most comprehensive models for measuring trust via seven trust-build-ing factors in five trust-dimensions. This model, due to its complexity, has been adapted and simplified. Moreover, the model was enhanced to ...
