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Marketing Management : Prinsip, Perspektif, dan Implementasi
Buku "Marketing Management : Prinsip, Perspektif, dan Implementasi" adalah panduan komprehensif yang menyelami esensi manajemen pemasaran dalam konteks global. Mengawali dengan pengantar yang kokoh tentang pentingnya manajemen pemasaran dalam kesuksesan bisnis, buku ini melangkah ke topik-topik yang lebih mendalam seperti analisis pasar, strategi diferensiasi, dan pemasaran digital. Pembaca diajak untuk memahami dinamika pasar global serta pentingnya mengikuti perkembangan dalam lingkungan pemasaran yang berubah cepat. Dengan penekanan pada penerapan praktis, buku ini menguraikan konsep-konsep teoritis menjadi strategi yang dapat diimplementasikan secara langsung dalam aktivitas pemasaran sehari-hari. Mulai dari riset pasar hingga promosi dan pemasaran digital, setiap bab menyajikan wawasan mendalam yang didukung oleh contoh kasus dan studi empiris. Dengan demikian, "Marketing Management: Prinsip, Perspektif, dan Implementasi" bukan hanya merupakan panduan yang berharga bagi praktisi pemasaran, tetapi juga sumber inspirasi bagi siapa pun yang ingin memahami peran krusial manajemen pemasaran dalam kesuksesan bisnis kontemporer.
Cloud Computing Bible
The complete reference guide to the hot technology of cloud computing Its potential for lowering IT costs makes cloud computing a major force for both IT vendors and users; it is expected to gain momentum rapidly with the launch of Office Web Apps later this year. Because cloud computing involves various technologies, protocols, platforms, and infrastructure elements, this comprehensive reference is just what you need if you?ll be using or implementing cloud computing. Cloud computing offers significant cost savings by eliminating upfront expenses for hardware and software; its growing popularity is expected to skyrocket when Microsoft introduces Office Web Apps This comprehensive guide helps define what cloud computing is and thoroughly explores the technologies, protocols, platforms and infrastructure that make it so desirable Covers mobile cloud computing, a significant area due to ever-increasing cell phone and smartphone use Focuses on the platforms and technologies essential to cloud computing Anyone involved with planning, implementing, using, or maintaining a cloud computing project will rely on the information in Cloud Computing Bible.
Experience Marketing
Experience Marketing examines a new and exciting concept that is of interest to academics and marketing practitioners who have come to realize that understanding how consumers experience brands, and how to provide appealing brand experiences for them, is critical for differentiating their offerings in a competitive marketplace. Understanding consumer experiences is a core task for consumer research, but consumer and marketing research on experience is still emerging. Experience Marketing reviews and discusses experience research conducted in various disciplines and in sub-disciplines of marketing. The author begins with an exploration of the experience concept itself. What do we mean by "exp...
The Wallet Allocation Rule
Customer Loyalty Isn't Enough—Grow Your Share of Wallet The Wallet Allocation Rule is a revolutionary, definitive guide for winning the battle for share of customers' hearts, minds, and wallets. Backed by rock-solid science published in the Harvard Business Review and MIT Sloan Management Review, this landmark book introduces a new and rigorously tested approach—the Wallet Allocation Rule—that is proven to link to the most important measure of customer loyalty: share of wallet. Companies currently spend billions of dollars each year measuring and managing metrics like customer satisfaction and Net Promoter Score (NPS) to improve customer loyalty. These metrics, however, have almost no ...
Brand Loyalty
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Handbook of Service Marketing Research
The Handbook of Service Marketing Research brings together an all-star team of leading researchers in service marketing to explore many of the hottest topics in service marketing today. Cutting-edge topics include: customer relationships and loy
Experiential Marketing
Engaging, enlightening, provocative, and sensational are the words people use to describe compelling experiences and these words also describe this extraordinary book by Bernd Schmitt. Moving beyond traditional "features-and-benefits" marketing, Schmitt presents a revolutionary approach to marketing for the branding and information age. Schmitt shows how managers can create holistic experiences for their customers through brands that provide sensory, affective, and creative associations as well as lifestyle marketing and social identity campaigns. In this masterful handbook of tools and techniques, Schmitt presents a battery of business cases to show how cutting-edge companies use "experienc...
Business Model Innovation
There has been growing interest on business models among academics and practitioners in recent years, as business model describes how an organization creates, distributes and captures value and, therefore, can be considered the DNA of the organization. Recently, factors related to digital transformation, the vital role of sustainability and social aspects, along with an increasing globalization, have pushed towards radical transformations in business models. This book aims to further our knowledge on business model innovation in new contexts of analysis and with new perspectives of investigation. Insights from business model innovation are presented from studies focusing on start-ups, small ...
