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Animation and Advertising
Throughout its history, animation has been fundamentally shaped by its application to promotion and marketing, with animation playing a vital role in advertising history. In individual case study chapters this book addresses, among others, the role of promotion and advertising for anime, Disney, MTV, Lotte Reiniger, Pixar and George Pal, and highlights American, Indian, Japanese, and European examples. This collection reviews the history of famous animation studios and artists, and rediscovers overlooked ones. It situates animated advertising within the context of a diverse intermedial and multi-platform media environment, influenced by print, radio and digital practices, and expanding beyon...
The Last Enemy to Be Destroyed
Sooner or later, we are all faced with death and are left asking whether death has the last word. The Bible does not pretend that death is not a problem, but instead views it as an enemy that has invaded God’s world and torments humankind. The Bible teaches that Jesus Christ has triumphed over death, but there is debate about when that triumph will be realized. The apostle Paul says that death will be “the last enemy to be destroyed” (1 Cor 15:26), and the author of the letter to the Hebrews says that, ironically, it was “by his death” that Jesus “broke the power of death” (Heb 2:14). The Last Enemy to Be Destroyed will take readers on a guided tour of the progressive revelation from the garden of Eden, where the fall occurred and death first entered the world, to the last days, when the general resurrection will occur and death will finally be defeated once and for all. It will encourage anyone who has either lost a loved one or received a frightening diagnosis themselves. Readers will be assured that there will come a day when the last enemy, death, will be defeated, and we will be redeemed.
Oil and Modern World Dramas
The first to focus on the (re-)presentations of oil in dramatic literature, theatre, and performance, Oil and Modern World Dramas is a pioneering volume in the emerging field of Oil Literatures and Cultures, and the more established field of World Literatures. Through close analysis, Fakhrkonandeh demonstrates how these dramatic works depict oil, both in its perceived nature and character, as an overdetermined matter/sign/object: a symbol (of freedom, autonomy, speed, wealth, modernity, enlightenment), a commodity, a social-cultural agent, a social relation, and a hyper-object. This book is also distinguished by its innovative and critically manifold conceptual framework, positing the petro-...
Pet Projects
In Pet Projects, Elizabeth Young joins an analysis of the representation of animals in nineteenth-century fiction, taxidermy, and the visual arts with a first-person reflection on her own scholarly journey. Centering on Margaret Marshall Saunders, a Canadian woman writer once famous for her animal novels, and incorporating Young’s own experience of a beloved animal’s illness, this study highlights the personal and intellectual stakes of a “pet project” of cultural criticism. Young assembles a broad archive of materials, beginning with Saunders’s novels and widening outward to include fiction, nonfiction, photography, and taxidermy. She coins the term “first-dog voice” to descri...
In the Peanut Gallery with Mystery Science Theater 3000
The award-winning television series Mystery Science Theater 3000 (1988-1999) has been described as "the smartest, funniest show in America," and forever changed the way we watch movies. The series featured a human host and a pair of robotic puppets who, while being subjected to some of the worst films ever made, provided ongoing hilarious and insightful commentary in a style popularly known as "riffing." These essays represent the first full-length scholarly analysis of Mystery Science Theater 3000--MST3K--which blossomed from humble beginnings as a Minnesota public-access television show into a cultural phenomenon on two major cable networks. The book includes interviews with series creator Joel Hodgson and cast members Kevin Murphy and Trace Beaulieu.
Screening a Lynching
The Leo Frank case of 1913 was one of the most sensational trials of the early twentieth century, capturing international attention. Frank, a northern Jewish factory supervisor in Atlanta, was convicted for the murder of Mary Phagan, a young laborer native to the South, largely on the perjured testimony of an African American janitor. The trial was both a murder mystery and a courtroom drama marked by lurid sexual speculation and overt racism. The subsequent lynching of Frank in 1915 by an angry mob only made the story more irresistible to historians, playwrights, novelists, musicians, and filmmakers for decades to come. Matthew H. Bernstein is the first scholar to examine the feature films ...
Profit Margins
Between the advent of print advertising and the dawn of radio came cinema ads. These ads, aimed at a captive theater audience, became a symbol of the developing binary between upper-class film consumption and more consumerist media. In Profit Margins, Jeremy Groskopf examines how the ad industry jockeyed for direct advertisement space in American motion pictures. In fact, advertisers, who recognized the import of film audiences, fought exhibitors over what audiences expected in a theater outing. Looking back at these debates in four case studies, Groskopf reveals that advertising became a marker of class distinctions in the cinema experience as the film industry pushed out advertisers in order to create a space free of ads. By restricting advertising, especially during the rise of high-class, palatial theaters, the film industry continued its ongoing effort to ascend the cultural hierarchy of the arts. An important read for film studies and the history of marketing, Profit Margins exposes the fascinating truth surrounding the invention of cinema advertising techniques and the resulting rhetoric of class division.
The Image in Early Cinema
1. This book is a fascinating look at how early cinema and moving images inspired and were inspired by other more static forms of visual culture, such as painting, photography, and tableaux vivants. The contributors to this volume demonstrate how cinema responded to and was positioned within broader artistic and cultural frameworks. 2. This book is another strong contribution to the Proceedings of Domitor series, of which we are now the sole publishers. 3. It will benefit from our well established reputation in early cinema studies.
Being Dragonborn
The Elder Scrolls V: Skyrim is one of the bestselling and most influential video games of the past decade. From the return of world-threatening dragons to an ongoing civil war, the province of Skyrim is rich with adventure, lore, magic, history, and stunning vistas. Beyond its visual spectacle alone, Skyrim is an exemplary gameworld that reproduces out-of-game realities, controversies, and histories for its players. Being Dragonborn, then, comes to signify a host of ethical and ideological choices for the player, both inside and outside the gameworld. These essays show how playing Skyrim, in many ways, is akin to "playing" 21st century America with its various crises, conflicts, divisions, and inequalities. Topics covered include racial inequality and white supremacy, gender construction and misogyny, the politics of modding, rhetorics of gameplay, and narrative features.
