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The Television Handbook
The Television Handbook is a critical introduction to the practice and theory of television. The book examines the state of television today, explains how television is made and how production is organised, and discusses how critical thinking about programmes and genres can illuminate their meanings. This book also explores how developments in technology and the changing structure of the television industry will lead the medium in new directions. The Television Handbook gives practical advice on many aspects of programme making, from an initial programme idea through to shooting and the post-production process. The book includes profiles giving insight into how personnel in the television in...
The Television Handbook
Updated to include information and discussion on new technologies and new critical ideas, Jonathon Bignell and Jeremy Orlebar present this excellent critical introduction to the practice and theory of television, which relates media studies theories and critical approaches to practical television programme making. Featuring advice on many aspects of programme making, from initial ideas to post-production processes, and includes profiles to give insight into how people in the industry, from graduates to executives, think about their work. With debates on what is meant by ‘quality’ television, key discussions include: the state of television today how television in made and how production is organized how new technology and the changing structure of the television industry will lead the medium in new directions the rise of new formats such as Reality TV how drama, sport and music television can be understood.
Television Studies: The Basics
Television Studies: The Basics is a lively introduction to the study of a powerful medium. It examines the major theories and debates surrounding production and reception over the years and considers both the role and future of television. Topics covered include: broadcasting history and technology institutions and ownership genre and content audiences Complete with global case studies, questions for discussion, and suggestions for further reading, this is an invaluable and engaging resource for those interested in how to study television.
Broadcast Journalism
Broadcast Journalism offers a critical analysis of the key skills required to work in the modern studio, on location, or online, with chapters written by industry professionals from the BBC, ITV, CNN and independent production companies in the UK and USA. Areas highlighted include: interviewing researching editing writing reporting. The practical tips are balanced with chapters on representation, ethics, law, economics and history, as well as specialist areas such as documentary and the reporting of politics, business, sport and celebrity. Broadcast Journalism concludes with a vital chapter on career planning to act as a springboard for your future work in the broadcast industry. Contributors: Jim Beaman; Jane Chapman; Fiona Chesterton; Tim Crook; Anne Dawson; Tony Harcup; Jackie Harrison; Ansgard Heinrich; Emma Hemmingway; Patricia Holland; David Holmes; Gary Hudson; Nicholas Jones; Marie Kinsey; Roger Laughton; Leslie Mitchell; Jeremy Orlebar; Claire Simmons; Katie Stewart; Ingrid Volkmer; Mike Ward; Deborah Wilson.
The Fashion Handbook
The Fashion Handbook explores the varied and diverse aspects of the business, bringing together critical concepts with practical information about the industry's structure and core skills, as well as offering advice on real working practices and providing information about careers and training.--[book cover].
The Public Relations Handbook
The Public Relations Handbook is a comprehensive and detailed introduction to the theories and practices of the public relations industry. It traces the history and development of public relations, explores ethical issues which affect the industry, examines its relationship with politics, lobbying organizations and journalism, assesses its professionalism and regulation and advises on training and entry into the profession. The Public Relations Handbook combines theoretical and organizational frameworks for studying public relations with examples of how the industry works in practice. It draws on a range of promotional strategies and campaigns from businesses, public and non-profit organizat...
Television Opera
"This book contrasts the buoyant initial intentions of television's policy makers and creative advisers with the subsequent inability (for various reasons) to deliver as intended. The decline in the relationship between television and its commissioned operas is charted through three case studies: Menotti's Amahl and the Night Visitors (NBC), Britten's Owen Wingrave (BBC), and Gerald Barry's The Triumph of Beauty and Deceit (Channel 4) - the first a live broadcast, the second a video recording, and the third a filmed opera made for television."--Jacket.
Promotional Culture and Convergence
The rapid growth of promotional material through the internet, social media, and entertainment culture has created consumers who are seeking out their own information to guide their purchasing decisions. Promotional Culture and Convergence analyses the environments necessary for creating a culture of collaboration with consumers, and critically engages with key areas of contemporary promotional development, including: promotional culture’s primary industries, including advertising, marketing, PR and branding, and how are they informed by changes in consumer behaviour and market conditions how industries are adapting in the digital age to attract both audiences and advertising revenue the evolving dialogues between ‘new consumers’ and producers and promotional industries. Ten contributions from leading theorists on contemporary promotional culture presents an indispensable guide to this creative and dynamic field and include detailed historical analysis, in-depth case studies and global examples of promotion through TV, magazines, newspapers and cinema.
An Introduction to Television Studies
In this comprehensive textbook, newly updated for its second edition, Jonathan Bignell provides students with a framework for understanding the key concepts and main approaches to Television Studies, including audience research, television history and broadcasting policy, and the analytical study of individual programmes. Features for the second edition include: a glossary of key terms key terms defined in margins suggestions for further reading at the end of each chapter activities for use in class or as assignments new and updated case studies discussing advertisements such as the Guinness ‘Surfer’ ad, approaches to news reporting, television scheduling, and programmes such as Big Brother and Wife Swap. Individual chapters address: studying television, television histories, television cultures, television texts and narratives, television and genre, television production, postmodern television, television realities, television representation, television you can’t see, shaping audiences, television in everyday life.
