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Handy hints, timely tonics, and super solutions to turn your yard into a green garden paradise!
Marketing Green Building Services: Strategies for Success presents all the information key decision-makers need to respond to the fast-growing market for green buildings, design and construction services and products. Completely updated, revised and expanded from the author’s previous works, this book is the one resource you need to succeed in the green building marketplace. With a sound grounding in contemporary marketing theory and practice, the book assembles hard-to-find information to assist executives and partners in design and construction firms in crafting competitive strategies that build on their firm’ strengths, while shoring up their weaknesses. Since most design and construc...
The “green building revolution’’ is happening right now. This book is its chronicle and its manifesto. Written by industry insider Jerry Yudelson, The Green Building Revolution introduces readers to the basics of green building and to the projects and people that are advancing this movement. With interviews and case studies, it does more than simply report on the revolution; it shows readers why and how to start thinking about designing, building, and operating high performance, environmentally aware (LEED-certified) buildings on conventional budgets. Evolving quietly for more than a decade, the green building movement has found its voice. Its principles of human-centered, environmenta...
How to grow grass.
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The “green building revolution” is a worldwide movement for energy-efficient, environmentally aware architecture and design. Europe has been in the forefront of green building technology, and Green Building Trends: Europe provides an indispensable overview of these cutting edge ideas and applications. In order to write this book, well-known U.S. green building expert Jerry Yudelson interviewed a number of Europe’s leading architects and engineers and visited many exemplary projects. With the help of copious photographs and illustrations, Yudelson describes some of the leading contemporary green buildings in Europe, including the new Lufthansa headquarters in Frankfurt, the Norddeutsche...
This book traces the development of English slang from the earliest records to the latest tweet. It explores why and how slang is used, and traces the development of slang in English-speaking nations around the world. The records of the Old Bailey and machine-searchable newspaper collections provide a wealth of new information about historical slang, while blogs and tweets provide us with a completely new perspective on contemporary slang. Based on inside information from real live slang users as well as the best scholarly sources, this book is guaranteed to teach you some new words that you shouldn't use in polite company. Teachers, politicians, broadcasters, and parents characterize the language of teenagers as sloppy, repetitive, and unintelligent, but these complaints are nothing new. In 1906, an Australian journalist overheard some youths on a street-corner: Things will be bally slow till next pay-day. I've done in nearly all my spond. Here, now; cheese it, or I'll lob one in your lug. Lend us a cigarette. Lend it; oh, no, I don't part. Look out, here's a bobby going to tell us to shove along. What, he wondered, was the world coming to. For the 411, read on ...