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The Start-up Guide
The new third edition of this Upstart classic builds on the author's tried-and-true methods with an updated resources section and helpful tips on using the Internet to find low-cost resources.
The Design of Sites
Creating a Web site is easy. Creating a well-crafted Web site that provides a winning experience for your audience and enhances your profitability is another matter. It takes research, skill, experience, and careful thought to build a site that maximizes retention and repeat visits.
A Passion for Planning
As businesses grow and evolve, the plan that guides them needs to keep pace with the changing company. Too often, a business plan languishes on a shelf, unrevised, to be trotted out and tarted up when money is being sought. This book focuses on existing small businesses and looks specifically at the ethics of organization that guide their development. Entrepreneurs or small business owners will find the following four tools very helpful: a three-dimensional matrix that clarifies which sections of the business plan should be emphasized at the three main stages of the business life cycle development in various industries; examples of 'live' business plans in these industries, developed and used by small business owners today; commentaries on these plans by functional specialists and industry experts who evaluate the plans in the context of the business; an extensive set of resources and references, electronic, hard copy, and human, to assist the small business owner in business plan development.
Smart Steps to Smart Choices
This is the book to read before you start your business. Smart Steps to Smart Choices helps readers determine if entrepreneurship is right for them. The book's self assessment 'workshops' help readers face the critical issues that can make or break their success. Seven entrepreneurs present their business ideas and work through their problems and questions along with the reader.
Marketing
Now small business owners can improve their marketing skills with this "marketing mastery" course. Readers will learn how to develop and successfully implement a personalized marketing plan for selling their product or service, including selecting target markets, tips for do-it-yourself market research, and using and analyzing strategies and tactics. Follow four entrepreneurs as they apply the workshops and thought processes to their own business marketing plans. By the end of the book, you will have a marketing plan put together and ready to implement. Software based on the personal workshops is also available.
If I Don't Do It Now...
A down-to-earth, encouraging, and always savvy guide--written by women for women--helps readers make the big leap, change careers, find fulfillment, and have fun every step of the way.
Management
Schermerhorn, Management 14e continues to offer the same balanced theory approach as with previous editions. Students need an active and engaged learning classroom environment that brings personal meaning to course content and the instructor's course objectives. Schermerhorn communicates with students through rich, timely features and cases that bring management topics, theories, and concepts to life. The underlying goal is to translate foundation theories into lasting tools for students as they move beyond the classroom where their skills will be put to the test.
Selling Social Change (Without Selling Out)
In Selling Social Change (Without Selling Out) expert fundraising trainer and consultant Andy Robinson shows nonprofit professionals how to initiate and sustain successful earned income ventures that provide financial security and advance an organization's mission. Step by step, this invaluable resource shows how to organize a team, select a venture, draft a business plan, find start-up funding, and successfully market goods and services. Robinson includes critical information on the tax implications of earned income and the pros and cons of corporate partnerships. The book also addresses when to consider outsourcing, collaborating with competitors, and raising additional funds to expand the business.
Turn Your Talents Into Profits
There seems to be no dearth of suggestions for making money at home, as the growing number of books devoted to the topic proves. But how many of these ideas are practical and creative at the same time? The experienced team of Sanders and Bullen not only describes more than 100 of the more unusual business vocations, but also interviews quite a few practitioners and lists specific resources to consult. Each entry includes a lengthy explanation of the job, and its duties and responsibilities, along with a top tip (e.g., for aspiring dog or cat breeders, it's suggested as an adjunct to other pet-related businesses, not as a solo venture), getting started, and the going rate. Sure to provoke chuckles are some of the recommendations, albeit all bona fide, such as a garden goosewear designer (yes, for concrete birds) and a beekeeper (no stings in this thought). Good information, well presented.
Getting Rich In Your Underwear: How To Start And Run A Profitable Home-Based Business
"Getting Rich In Your Underwear: How To Start And Run A Profitable Home-Based Business" shows entrepreneurs what they need to know to start a home-based business. Topics covered include: * Business Models And The Home Business * Distribution/Fulfillment of Your Product Or Service * Marketing And Sales * Personal Success Characteristics * Overcoming The Fear Of Starting A Business * Naming Your Business * Zoning And Insurance * Intellectual Capital: Copyrights, Trademarks, And Patents * Limited Liability Companies And S Corporations * Business Expenses And Accounting For Your Home Business * Home-Based Business Taxes (Including Sample Schedule C, Schedule SE, and Estimated Tax Payments) * Seven Home-Based Business Ideas * Fifteen Basic Steps In Starting A Home-Based Business * State Resources For Starting Your Business
