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Hispanic Customers for Life
  • Language: en
  • Pages: 214

Hispanic Customers for Life

Isabel Valdes' most recent book features a completely new analysis of Latino segments, based on how long Latinos have lived in the U.S. culture. These new segments provide an understanding not just of acculturation, but of how the length of time in country affects the way companies should position their products for Latinos. These descriptions will help you quantify and differentiate among people who are recent arrivals in the U.S., those who are third generation and beyond, and those who are second generation. In reality, a huge share of the Latino population was born in the United States and the majority of babies born today in the U.S. have Latino parents.Hispanic Purchasing PowerThe Seli...

Mexico and the United States
  • Language: en
  • Pages: 972

Mexico and the United States

Examines the history and culture of Mexico and its relations with its neighbors to the north and east from the Spanish Conquest to the current presidency of Vicente Fox.

Senate documents
  • Language: en
  • Pages: 1026

Senate documents

  • Type: Book
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  • Published: 1889
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  • Publisher: Unknown

None

The Last Chicano
  • Language: en
  • Pages: 310

The Last Chicano

  • Type: Book
  • -
  • Published: 2009
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  • Publisher: AuthorHouse

"This story is not strictly a memoir ...it is also a history and analysis of the cultural and political forces that confronted the first and second generation Mexican Americans in San Bernardino, CA, my home town."--Title page.

José Carlos Mariátegui and the Rise of Modern Peru, 1890-1930
  • Language: en
  • Pages: 274

José Carlos Mariátegui and the Rise of Modern Peru, 1890-1930

  • Type: Book
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  • Published: 1979
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  • Publisher: Unknown

None

Mexican American Youth Organization
  • Language: en
  • Pages: 313

Mexican American Youth Organization

Among the protest movements of the 1960s, the Mexican American Youth Organization (MAYO) emerged as one of the principal Chicano organizations seeking social change. By the time MAYO evolved into the Raza Unida Party (RUP) in 1972, its influence had spread far beyond its Crystal City, Texas, origins. Its members precipitated some thirty-nine school walkouts, demonstrated against the Vietnam War, and confronted church and governmental bodies on numerous occasions. Armando Navarro here offers the first comprehensive assessment of MAYO's history, politics, leadership, ideology, strategies and tactics, and activist program. Interviews with many MAYO and RUP organizers and members, as well as first-hand knowledge drawn from his own participation in meetings, presentations, and rallies, enrich the text. This wealth of material yields the first reliable history of this extremely vocal and visible catalyst of the Chicano Movement. The book will add significantly to our understanding of Sixties protest movements and the social and political conditions that gave them birth.

Official Gazette of the United States Patent and Trademark Office
  • Language: en
  • Pages: 184

Official Gazette of the United States Patent and Trademark Office

  • Type: Book
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  • Published: 1983
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  • Publisher: Unknown

None

Public Central Registry
  • Language: en
  • Pages: 604

Public Central Registry

  • Type: Book
  • -
  • Published: 1978
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  • Publisher: Unknown

None