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Hispanic Customers for Life
Isabel Valdes' most recent book features a completely new analysis of Latino segments, based on how long Latinos have lived in the U.S. culture. These new segments provide an understanding not just of acculturation, but of how the length of time in country affects the way companies should position their products for Latinos. These descriptions will help you quantify and differentiate among people who are recent arrivals in the U.S., those who are third generation and beyond, and those who are second generation. In reality, a huge share of the Latino population was born in the United States and the majority of babies born today in the U.S. have Latino parents.Hispanic Purchasing PowerThe Seli...
Mexico and the United States
Examines the history and culture of Mexico and its relations with its neighbors to the north and east from the Spanish Conquest to the current presidency of Vicente Fox.
The Last Chicano
"This story is not strictly a memoir ...it is also a history and analysis of the cultural and political forces that confronted the first and second generation Mexican Americans in San Bernardino, CA, my home town."--Title page.
Senate documents
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Public Papers of the Presidents of the United States
"Containing the public messages, speeches, and statements of the President", 1956-1992.
Molding the Hearts and Minds
In this work, 17 essays by leading scholars examine how education has influenced the history of Latin America, from the restricted schools of the early 19th century to today's bureaucracy.
Transportation
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