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Effective Editing
Journalism -- the Fourth Estate -- has established itself as an integral part of our society. Happenings in India during the British Raj and post-independence are the best testimony of it. Editing is the most significant part of journalism. It plays a significant role in determining the quality of a newspaper or magazine. The purpose of the book is to describe the job of editors and list skills that make them successful. It will assist all those who are in the profession or are thinking of joining it or have entered it with high ambitions. Practicing journalists aiming to move upwards will also benefit from having a point of reference and a source of idea. The book will be extremely useful f...
Advertising in Developing and Emerging Countries
This indispensable study offers an in-depth analysis of advertising in developing and emerging economies as they join the global market and seek to improve the socio-economic condition of their citizens. Advertising in Developing and Emerging Countries illustrates the challenges and opportunities for advertising in these countries, and explores their critical relationship with developed economies with a multifaceted analysis of the role of advertising in an interdependent global economy. The contributors, academic and professional, with world wide experiences, examine the unique political, cultural and religious systems that affect advertising in a country, in both Western and non-Western contexts, and chart the consequences of its development from democratization to privatization to cultural hegemony. Emmanuel C. Alozie has put together an essential and unique book for scholars and students of public relations, advertising, marketing, media and international studies, as well as practitioners, those teaching and undertaking professional courses, and researchers in this critical field.
Advertising: Methods, Research and Practices
Millions of people are exposed to thousands of brands daily through different means, and we may categorise some as advertisements. William M. O’Barr calls it “conditioning of the consumers.” Advertisements can be analysed from different perspectives. For instance, Philip Nelson, in his study “Advertising as Information,” analyses advertisements based on the capacity of advertisements to direct the information toward the consumers, helping them separate one brand from another. Demetrios Vakratsas and Tim Ambler, in their study “How Advertising Works: What Do We Really Know?” discussed factors like “consumer’s belief and attitudes” and “behavioral effects” leading to pu...
Highlights in Bioorganic Chemistry
This is a fascinating introduction to the topic. Spanning the spectrum of nucleic acid chemistry, carbohydrates, peptides, molecular recognition, biosynthesis and natural biosynthesis, right up to medical and biophysical chemistry, the book provides advanced students and those already working in the field with a balanced overview. In more than 30 contributions, a new generation of recognized scientists gives an account of the latest research in such areas as * Artificial receptors for the stabilization of ß-sheet structures * Carbohydrate recognition by artificial receptors * Combinatorial chemistry as a tool for the discovery of catalysts * The interaction of NO and peroxynitrite with hemoglobin and myoglobin * Inhibitors against human mast-cell-tryptase as a potential approach to conquering asthma * The selectivity of DNA replication. A readily accessible survey for everyone wishing to stay abreast of developments. With a Foreword by Ronald Breslow.
The Cult of Beauty
This book deconstructs the quintessential Indian woman that the advertising industry portrays across the spectrum by looking at Indian advertisements across multiple brands with a gender lens based on societal and sociological perspectives. It delves into various critical issues like the differences between culture-defined gender roles/expectations and women’s portrayal in the ad narrative, and which product category has consistently portrayed women as sex objects. Drawing insights from a seminal research study and Erving Goffman’s classic book ‘Gender Advertisements’, it traces the journey of three decades, beginning the 1990s – the era of liberalization in India, to map trends an...
The SAGE Encyclopedia of Corporate Reputation
What creates corporate reputations and how should organizations respond? Corporate reputation is a growing research field in disciplines as diverse as communication, management, marketing, industrial and organizational psychology, and sociology. As a formal area of academic study, it is relatively young with roots in the 1980s and the emergence of specialized reputation rankings for industries, products/services, and performance dimensions and for regions. Such rankings resulted in competition between organizations and the alignment of organizational activities to qualify and improve standings in the rankings. In addition, today’s changing stakeholder expectations, the growth of advocacy, ...
Advertising Management
This comprehensive book is designed to serve as a primary text for the Advertising Management course that follows the more general Principles of Advertising course. It can stand alone, or, for instructors who prefer a case-based approach, it can be adopted together with "Cases in Advertising Management" (978-0-7656-2261-7) by the same authors. "Advertising Management" covers a full range of topics for a semester-long course, including financial management, business planning, strategic planning, budgeting, human resource management, ethics, and managing change. There is even a unique section on 'managing yourself' and your own career in advertising. The text includes plentiful figures, tables, and sidebars, and each chapter concludes with useful learning objectives, summaries, discussion questions, and additional resources.
A Complete Guide to Ensuring a Successful Business
This book provides a well structured, comprehensive and clear overview of the core business components that helps readers especially those wishing to pursue a career in business. It begins with a general introduction of the business and identifies the process to establish, succeed, sustain and grow in the competitive market environment. It thoroughly guides a reader to be a successful entrepreneur. Also, it can be equally used in the academic sector by the business management students and professors as the reference book.
The WhatsApp India Story
WhatsApp is used by over half a billion people in India today in all fields – in business, corporate and informal sectors, in government, for education and among friends, families and acquaintances. This book critically explores the social messaging app’s rapid expansion in India and its growing influence and looks at whether, as a form of horizontal communication, it poses a challenge to more traditional structures of communication. The book examines WhatsApp’s spread in the personal and professional lives of Indians and the myriad ways in which people in India are using the app in social and business interactions, including among people living with disabilities. Using case studies, i...
Disaster Management for 2030 Agenda of the SDG
This book shows how specifically each goal of Sustainable Development Goals could be incorporated in country wise developmental programmes set to transform the world. It highlights how a combination of initiatives on mitigation of disasters and a robust progress could build a resilient society. The book discusses multidimensional processes such as administrative, financial and social challenges which can mitigate disasters and help in an advancement towards SDG Goals. It highlights the embeddedness of SDGs in disaster mitigation as they tend to be linked and interdependent. By linking sustainable development to disaster mitigation one gets a strong justification for investment into preparedness as a guarantee or insurance against loss and damages due to unforeseen disasters.
