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Increasing the chances of a website's success by boosting its ability to entice surfers to stop at the site, absorb what it offers, and return at a later date, this guide provides templates, checklists, and forms--as well as proven techniques such as using e-mail, links, and online advertising--to increase the number of initial users and repeat visitors to a website. Invaluable to entrepreneurs, small business owners, corporate marketing managers, and consultants seeking guidance to make their website successful, this resource is an important tool for those trying to maximize their Web promotion potential.
Written for decision makers interested in streamlining business processes, implementing e-business solutions, or reducing the complexity of application development, this book helps these users understand how to use the popular XML standard to allow incompatible computer systems to share data. Discussed is the “information chaos” commonly found in today’s businesses and the causes of this problem. The ways in which XML can accelerate integration projects are described and detailed examples of XML-based integration using the XA-Suite family of integration tools are provided. Also covered is when to use and when not to use XML technology, XML standards and tools, building versus buying, and enterprise integration. In addition, issues specific to XAware technology such as designing integration applications, configuration management, system design issues, data migration, and wireless application development are covered in detail.
Annotation IBM Workplace represents an entire portfolio of IBM products, new and existing, that focuses on increasing people's productivity in a new way. In this book, IBM Software Live! Program Director Douglas Spencer and Senior Lotus Consultant Ron Sebastian start with an introduction to people productivity in the context of IBM's On Demand Business vision. Then the IBM Workplace strategy and products are described. You will see how the underlying componentized software infrastructure of IBM Workplace provides the flexibility businesses need in the emerging on demand world. You will see how many users without traditional desks such as an outbound sales force, factory floor staff, airline ...
This detailed reference provides advice on how to expand and improve marketing opportunities, communications, and online relationships with this valuable tool. Marketers are guided through a step-by-step process of creating and implementing an e-mail marketing plan for their specific needs. This updated edition includes the latest information on e-mail newsletters, online networking, signature files, and e-mail promotions.
Reveals the formidable organization of intelligence outsourcing that has developed between the U.S. government and private companies since 9/11, in a report that reveals how approximately seventy percent of the nation's funding for top-secret tasks is now being funneled to higher-cost third-party contractors. 35,000 first printing.
This detailed look at IBM’s software products for e-business enables IBM users to gain a fundamental understanding of e-business architecture, where IBM software products fit into that architecture, and where to go to get more information. The main products and platforms for development tools and components, application server software, and secure network and management software are described. This book also distinguishes between two or more IBM software products that appear to serve the same purpose but really have different applications. Key products covered include DB2, Web Sphere, Lotus Domino, and Tivoli. This replaces 1885068581.
Covering the functional characteristics of an on demand computing infrastructure, this book describes the IBM software products that can be used to create a computing infrastructure that has these characteristics. Also discussed is how IBM’s on demand strategy can help a business to make more informed purchasing decisions for IBM application software.
As the landscape of teacher education developed during the late 1800s, historical antecedents of Butler University's College of Education initiated what we now know as long-term commitments to work and service at local, state, and national levels. This historical account of the College brings to light how teachers, leaders, and colleagues possessing vision, a shared commitment to children, excellence in education, and humor have inspired and influenced generations. Those who are aware of Butler University and those who have yet to learn of the quiet excellence that lives within the north-side Indianapolis neighborhood will glean lessons of collaboration, struggle, success, and the innate pow...
Cincinnati Magazine taps into the DNA of the city, exploring shopping, dining, living, and culture and giving readers a ringside seat on the issues shaping the region.