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Designing Web Navigation
  • Language: en
  • Pages: 415

Designing Web Navigation

Thoroughly rewritten for today's web environment, this bestselling book offers a fresh look at a fundamental topic of web site development: navigation design. Amid all the changes to the Web in the past decade, and all the hype about Web 2.0 and various "rich" interactive technologies, the basic problems of creating a good web navigation system remain. Designing Web Navigation demonstrates that good navigation is not about technology-it's about the ways people find information, and how you guide them. Ideal for beginning to intermediate web designers, managers, other non-designers, and web development pros looking for another perspective, Designing Web Navigation offers basic design principl...

Mapping Experiences
  • Language: en
  • Pages: 381

Mapping Experiences

If you want to create products and services that provide real value, you should first identify touchpoints--areas where business and customer needs intersect. This practical book shows you how. Using various mapping techniques from UX design, you'll learn how to turn customer observations into actionable insight for product design. Author Jim Kalbach, Principal UX Designer with Citrix, introduces you to the principles behind alignment diagrams--a class of deliverable also known as experience mapping--using several examples. You'll learn how to visually map your existing customer experience, based on user research, and demonstrate how and where customer perspectives intersect with business goals. Using alignment diagrams, you'll not only be able to orchestrate business-customer touchpoints, but also gain stakeholder support for a product or service that provides value to both your business and your customers. This book is ideal for product managers, marketers, customer experience professionals, and designers.

Mapping Experiences
  • Language: en
  • Pages: 744

Mapping Experiences

Customers who have inconsistent experiences with products and services are understandably frustrated. But it's worse for organizations that can't pinpoint the causes of these problems because they're too focused on processes. This updated book shows your team how to use alignment diagrams to turn valuable customer observations into actionable insight. With this powerful technique, you can visually map existing customer experience and envision future solutions. Designers, product and brand managers, marketing specialists, and business owners will discover how experience diagramming helps you determine where business goals and customer perspectives intersect. Armed with this insight, you can p...

The Jobs To Be Done Playbook
  • Language: en
  • Pages: 246

The Jobs To Be Done Playbook

"Jobs To Be Done is key to building successful products, and this book masterfully gives a step–by–step guide on how to put it into practice." —Melissa Perri, author of Escaping the Build Trap These days, consumers have real power: they can research companies, compare ratings, and find alternatives with a simple tap. Focusing on customer needs isn't a nice–to–have, it's a strategic imperative. The Jobs To Be Done Playbook (JTBD) helps organizations turn market insight into action. This book shows you techniques to make offerings people want, as well as make people want your offering.

Jobs to Be Done
  • Language: en

Jobs to Be Done

  • Type: Book
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  • Published: 2016-10-25
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  • Publisher: Unknown

Why do some innovation projects succeed where others fail? The book reveals the business implications of Jobs Theory and explains how to put Jobs Theory into practice using Outcome-Driven Innovation.

Killer Walking Bass
  • Language: en
  • Pages: 68

Killer Walking Bass

  • Type: Book
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  • Published: 2017-08-29
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  • Publisher: Unknown

Your search for the perfect walking line never ends. This book is unique. We focus on melody as a key driver in walking. Avoid playing the same thing over and over, and add to your walking vocabulary now. Here's what you'll get: Walking lines for 6 tunes Principles of melodic walking Detailed analysis Resources on walking bass Get ready to take your lines to the next level //

Collaborative Product Design
  • Language: en
  • Pages: 406

Collaborative Product Design

You can launch a new app or website in days by piecing together frameworks and hosting on AWS. Implementation is no longer the problem. But that speed to market just makes it tougher to confirm that your team is actually building the right product. Ideal for agile teams and lean organizations, this guide includes 11 practical tools to help you collaborate on strategy, user research, and UX. Hundreds of real-world tips help you facilitate productive meetings and create good collaboration habits. Designers, developers, and product owners will learn how to build better products much faster than before. Topics include: Foundations for collaboration and facilitation: Learn how to work better together with your team, stakeholders, and clients Project strategy: Help teams align with shared goals and vision User research and personas: Identify and understand your users and share that vision with the broader organization Journey maps: Build better touchpoints that improve conversion and retention Interfaces and prototypes: Rightsize sketches and wireframes so you can test and iterate quickly

Collaborating with the Enemy
  • Language: en
  • Pages: 161

Collaborating with the Enemy

Teaching us how to work with people whom we might not like or trust, this timely book outlines the five misunderstandings that keep people from effectively collaborating with those people and shows readers how they can successfully engage with positive results instead. --

The Journey Mapping Playbook
  • Language: en
  • Pages: 156

The Journey Mapping Playbook

The Journey Mapping Playbook: A practical guide to preparing, facilitating and unlocking the value of customer journey mapping A valuable guide in helping you build stronger customer experience programmes by developing effective customer experience strategies. Customer journey mapping is a vital tool used by Customer Experience professionals around the world. The journey map is crucial in understanding and managing the customer's perception of your service or brand at critical touchpoints and prioritising how to improve that experience. Journey mapping also shows where great experiences currently exist within the company and how they should be celebrated or protected. The danger in not journ...

The New How [Paperback]
  • Language: en
  • Pages: 288

The New How [Paperback]

Presents information on the process of creating a successful business strategy that focuses on participation of all employees at all levels in a business enterprise.