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The Strategy of Global Branding and Brand Equity
Why does a customer choose one brand over another? What are the factors which would make an individual more inclined to choose your brand? This book offers a way to predict which brand a buyer will purchase. It looks at brand performance within a product category and tests it in different countries with very different cultures. Following the Predictive Brand Choice (PBC) model, this book seeks to predict a consumer’s loyalty and choice. Results have shown that PBC can achieve a high level of predictive accuracy, in excess of 70% in mature markets. This accuracy holds even in the face of price competition from a less preferred brand. PBC uses a prospective predicting method which does not have to rely on a brand’s past performance or a customer’s purchase history for prediction. Choice data is gathered in the retail setting – at the point of sale. The Strategy of Global Branding and Brand Equity presents survey data and quantitative analyses that prove the method described to be practical, useful and implementable for both researchers and practitioners of commercial brand strategies.
Mathematical Reviews
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Detained in China and Tibet
A NOTE ON THE TEXT
Foundations and Practical Applications of Cognitive Systems and Information Processing
"Foundations and Practical Applications of Cognitive Systems and Information Processing" presents selected papers from the First International Conference on Cognitive Systems and Information Processing, held in Beijing, China on December 15-17, 2012 (CSIP2012). The aim of this conference is to bring together experts from different fields of expertise to discuss the state-of-the-art in artificial cognitive systems and advanced information processing, and to present new findings and perspectives on future development. This book introduces multidisciplinary perspectives on the subject areas of Cognitive Systems and Information Processing, including cognitive sciences and technology, autonomous ...
Salary Book
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Directory of Graduate Research
Faculties, publications and doctoral theses in departments or divisions of chemistry, chemical engineering, biochemistry and pharmaceutical and/or medicinal chemistry at universities in the United States and Canada.
