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Outlining the key themes, concepts and theoretical areas in the field, this book draws on contributions from prominent researchers to unravel the complexities of consumer culture by looking at how it affects personal identity, social interactions and the consuming human being. A field which is characterised as being theoretically challenging is made accessible through learning features that include case study material, critical reflection, research directions, further reading and a broad mix of the types of consumers and consumption contexts including emerging markets and economies. The structure of the book is designed to help students map the field in the way it is interpreted by researche...
How people conceive of happiness reveals much about who they are and the values they hold dear. Drawing on ethnographic insights from diverse field sites around the world, this book offers a unique window onto the ways in which people grapple with fundamental questions about how to live and what it means to be human. Developing a distinctly anthropological approach concerned less with gauging how happy people are than with how happiness figures as an idea, mood, and motive in everyday life, the book explores how people strive to live well within challenging or even hostile circumstances. The contributors explore how happiness intersects with dominant social values as well as an array of aims...