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Online Channel Integration
Today, most firms employ online and offline distribution channels. Customers combine both channels for information search and purchase. However, researchers and practitioners are still lacking insight concerning the creation of additional customer value, in terms of a seamless purchase experience, by combining the online and offline channels. Also, it is unclear if these channel integration activities can actually help multichannel firms obtain a strategic advantage over their online pureplay competitors. Jochen Binder investigates how, why, and to what extent an integrated online channel increases customer value and leads to higher willingness to pay, customer loyalty and purchase intention in a firm's online and offline stores.
European Retail Research
The aim of EUROPEAN RETAIL RESEARCH is to publish interesting manuscripts of high quality and innovativeness with a focus on retail researchers, retail lecturers, retail students and retail executives. As it has always been, retail executives are part of the target group and the knowledge transfer between retail research and retail management remains a part of the publication’s concept. EUROPEAN RETAIL RESEARCH welcomes manuscripts on original theoretical or conceptual contributions as well as empirical research – based either on large-scale empirical data or on the case-study method. Following the state of the art in retail research, articles on any major issues that concern the general field of retailing and distribution are welcome.The review process will support the authors in enhancing the quality of their work and will offer the authors a reviewed publication outlet. Part of the concept of EUROPEAN RETAIL RESEARCH is an only short delay between manuscript submission and final publication, so it is intended to become a quick publication platform.
Crop Production Technologies
Crop production depends on the successful implementation of the soil, water, and nutrient management technologies. Food production by the year 2020 needs to be increased by 50 percent more than the present levels to satisfy the needs of around 8 billion people. Much of the increase would have to come from intensification of agricultural production. Importance of wise usage of water, nutrient management, and tillage in the agricultural sector for sustaining agricultural growth and slowing down environmental degradation calls for urgent attention of researchers, planners, and policy makers. Crop models enable researchers to promptly speculate on the long-term consequences of changes in agricul...
Patent Aggregating Companies
Entering the post-industrial age, knowledge has become an important asset for sustained competitive advantage. In recent years, a new type of patent acquirers has emerged. These companies do not produce goods and therefore, do not need patents in their historical meaning, they acquire patents and aggregate patent portfolios and little is known about them. This book defines patent aggregating companies and explores their strategies, activities, and their evolution over time, as well as how producing companies can utilize them to leverage their patent portfolios.
The Internet and the 2020 Campaign
Although many developments surrounding the Internet campaign are now considered to be standard fare, there were a number of newer developments in 2020. Drawing on original research conducted by leading experts, The Internet and the 2020 Campaign attempts to cover these developments in a comprehensive fashion. How are campaigns making use of the Internet to organize and mobilize their ground game? To communicate their message? How are citizens making use of online sources to become informed, follow campaigns, participate, and more, and to what effect? How has the Internet affected developments in media reporting, both traditional and non-traditional, of the campaign? What other messages were available online, and what effects did these messages have had on citizens attitudes and vote choice? The book examines these questions in an attempt to summarize the 2020 online campaign.
ICITID 2021
The 2nd International Conference on Industrial Technology and Information Designs (ICITID) shortly on 30 August 2021, at Institut Teknologi Nasional Yogyakarta, Sleman, Yogyakarta, Indonesia. The Conference adopts a timely theme, Industry 4.0: Transfer and Capacity of Technopreneur. As we know that the key objective of Industry 4.0 is to drive manufacturing forward: to be faster, more efficient, and customer-centric while pushing beyond automation and optimization to discover new business opportunities and models. On the other hand, a technopreneur is an entrepreneur who understands technology, who is creative, innovative, dynamic, and dares to be different. So, The Fourth Industrial Revolution has opened a wide gate of opportunities to us as technopreneurs. The goals of ICITID 2021 are to bring together experts in the field of information technology and industrial design so that we can realize together the potential of technology in industry 4.0. around Asia Pacific nations, particularly Indonesia.
Understanding Proactive Customer Orientation
Dennis Herhausen examines how managers can successfully probe latent needs and uncover future needs of customers, labeled as proactive customer orientation. Overall, a systematic change process is developed to guide managers that aim to increase their company's proactive customer orientation.
A Short History of British Medical Ethics
We all rely on doctors and they go through one of the most vigorous training regimes on the planet, but it wasn't always this way. The tremendous scale of medical ethics which now exists has benefited doctors and wider society, but few know how these rules came to be. Andreas-Holger Maehle, Professor of History of Medicine and Medical Ethics at Durham University's Department of Philosophy, Centre for the History of Medicine and Disease, and Wolfson Research Institute, has written this engaging and often riveting history of British medical ethics. From communication with patients all the way through to hard moral choices, this book will provoke debate amongst doctors, nurses, lawyers, academics and other interested people all around the world.
Atlas of Robotic Prostatectomy
In many centers of excellence in Urology, robotic prostatectomy has become the first choice for the surgical treatment of localized prostate cancer owing to benefits such as reduced pain and minimization of impotence and incontinence. This atlas, specifically designed for use by surgeons, provides a beautifully illustrated, step-by-step guide to all aspects of the procedure. The various techniques that can be employed to achieve excellent oncological and functional results are carefully depicted in appropriate detail; for example, nerve-sparing techniques, bladder neck reconstruction, and approaches aimed at the early restoration of continence are clearly described. Special situations, such as prior prostate surgery, a large prostate, and salvage prostatectomy, are also fully covered. The information contained in this atlas will be of great value in enabling surgeons to improve their results and to take full advantage of the benefits of robotic prostatectomy compared with open prostatectomy.
Advances in Information Communication Technology and Computing
The book is a collection of best selected research papers presented at the International Conference on Advances in Information Communication Technology and Computing (AICTC 2021), held in Government Engineering College Bikaner, Bikaner, India, during 20–21 December 2021. The book covers ICT-based approaches in the areas of ICT for energy efficiency, life cycle assessment of ICT, green IT, green information systems, environmental informatics, energy informatics, sustainable HCI or Artificial intelli computational sustainability.
