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We Want Fish Sticks
The NHL’s New York Islanders were struggling. After winning four straight Stanley Cups in the early 1980s, the Islanders had suffered an embarrassing sweep by their geographic rivals, the New York Rangers, in the first round of the 1994 playoffs. Hoping for a new start, the Islanders swapped out their distinctive logo, which featured the letters NY and a map of Long Island, for a cartoon fisherman wearing a rain slicker and gripping a hockey stick. The new logo immediately drew comparisons to the mascot for Gorton’s frozen seafood, and opposing fans taunted the team with chants of “We want fish sticks!” During a rebranding process that lasted three torturous seasons, the Islanders un...
Play-by-Play
Noted sports historian writes on the relationship of the media to college athletics. Chosen as an Outstanding Academic Title for 2003 by Choice Magazine The phenomenal popularity of college athletics owes as much to media coverage of games as it does to drum-beating alumni and frantic undergraduates. Play-by-play broadcasts of big college games began in the 1920s via radio, a medium that left much to the listener's imagination and stoked interest in college football. After World War II, the rise of television brought with it network-NCAA deals that reeked of money and fostered bitter jealousies between have and have-not institutions. In Play-by-Play: Radio, Television, and Big-Time College S...
The Sports Writing Handbook
Completely revised and updated in a second edition, this volume represents the only book ever written that analyzes sports writing and presents it as "exceptional" writing. Other books discuss sports writers as "beat reporters" in one area of journalism, whereas this book shows aspiring sports writers a myriad of techniques to make their writing stand out. It takes the reader through the entire process of sports writing: observation, interviewing techniques, and various structures of articles; types of "leads;" transitions within an article; types of endings; use of statistics; do's and don'ts of sports writing; and many other style and technique points. This text provides over 100 examples of leads drawn from newspapers and magazines throughout the country, and also offers up-to-date examples of sports jargon from virtually every major and minor sport played in the U.S.
Breaking Barriers
Today, it is nearly impossible to talk about the best basketball players in America without acknowledging the accomplishments of incredibly talented black athletes like Magic Johnson, Michael Jordan, and Kobe Bryant. A little more than a century ago, however, the game was completely dominated by white players playing on segregated courts and teams. In Breaking Barriers: A History of Integration in Professional Basketball, Douglas Stark details the major moments that led to the sport opening its doors to black players. He charts the progress of integration from Bucky Lew—the first black professional basketball player in 1902—to the modern game played by athletes like Stephen Curry and LeB...
Branch Rickey
He was not much of a player and not much more of a manager, but by the time Branch Rickey (1881-1965) finished with baseball, he had revolutionized the sport--not just once but three times. In this definitive biography of Rickey--the man sportswriters dubbed "The Brain," "The Mahatma," and, on occasion, "El Cheapo"--Lee Lowenfish tells the full and colorful story of a life that forever changed the face of America's game. As the mastermind behind the Saint Louis Cardinals from 1917 to 1942, Rickey created the farm system, which allowed small-market clubs to compete with the rich and powerful. Under his direction in the 1940s, the Brooklyn Dodgers became truly the first "America's team." By signing Jackie Robinson and other black players, he single-handedly thrust baseball into the forefront of the civil rights movement. Lowenfish evokes the peculiarly American complex of God, family, and baseball that informed Rickey's actions and his accomplishments. His book offers an intriguing, richly detailed portrait of a man whose life is itself a crucial chapter in the history of American business, sport, and society.
Road to Nowhere
"The story of how the Mets and the Yankees from 1990-1996 played through several mediocre seasons but building the teams that would help drive their ascendancy by the end of the decade"--
Mover and Shaker
One of the most influential and controversial team owners in professional sports history, Walter O’Malley (1903–79) is best remembered—and still reviled by many—for moving the Dodgers from Brooklyn to Los Angeles. Yet much of the O’Malley story leading up to the Dodgers’ move is unknown or created from myth, and there is substantially more to the man. When he entered the public eye, the self-constructed family background and early life he presented was gilded. Later his personal story was distorted by some New York sportswriters, who hated him for moving the Dodgers. In Mover and Shaker Andy McCue presents for the first time an objective, complete, and nuanced account of O’Malley’s life. He also departs from the overly sentimentalized accounts of O’Malley as either villain or angel and reveals him first and foremost as a rational, hardheaded businessman, who was a major force in baseball for three decades and whose management and marketing practices radically changed the shape of the game.
World Series '64
In 1964, the New York Yankees were the undisputed champions of Major League Baseball. This book presents, in all its context, the story of the upstart St. Louis Cardinals, improbable champions of the National League, taking the Bronx Bombers to game seven in a harrowing World Series that ended with the toppling of an MLB dynasty and the ascension of an exciting new St. Louis Cardinals. Herein is the story of Bob Gibson, Tim McCarver, Mickey Mantle, Bobby Richardson, and numerous others who made baseball history and captivated the public during that exciting Fall Classic.
Tyson-Douglas
No one gave James "Buster" Douglas much of a chance when he faced "Iron" Mike Tyson on February 11, 1990, in the Tokyo Dome. Tyson was Godzilla, and Buster wasn't expected to be anything more than a moth for Tyson to swat away, much less Mothra. Douglas had four losses already and 42-1 odds against him in this bout. One reporter, going through Japanese customs, announced he was in town for business. When asked how long he would be working, he laughed and responded "Oh, about a minute." The match lasted longer than that, though. When it was over, it was the greatest upset in boxing history. Buster Douglas was the new heavyweight champion of a shocked, surprised, and stunned world. Here is the...
