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How to Sell Anything to Anybody
Joe Girard was an example of a young man with perseverance and determination. Joe began his working career as a shoeshine boy. He moved on to be a newsboy for the Detroit Free Press at nine years old, then a dishwasher, a delivery boy, stove assembler, and home building contractor. He was thrown out of high school, fired from more than forty jobs, and lasted only ninety-seven days in the U.S. Army. Some said that Joe was doomed for failure. He proved them wrong. When Joe started his job as a salesman with a Chevrolet agency in Eastpointe, Michigan, he finally found his niche. Before leaving Chevrolet, Joe sold enough cars to put him in the Guinness Book of World Records as 'the world's great...
The Greatest Salesman in the World
“This book was seminal in my life. I wouldn’t be living the life I’m living if it didn’t find me.”—Matthew McConaughey Ten ancient scrolls reveal priceless wisdom for changing your life in this evergreen classic with more than five million copies in print. A timeless fable with profoundly modern lessons, The Greatest Salesman in the World is both a road map to salesmanship and a heartfelt tale that redefines the meaning of success. As a young camel boy in Jerusalem, Hafid dreams of becoming more. Witnessing the great empires of tradesmanship that others have grown, he desires to do the same—to become not only a salesman, but the greatest salesman in the world. Desperate to prov...
Space: Planets, Moons, Stars, and More!
Learn about our solar system in this Step 3 Science Reader packed with NASA photos and space facts! Step into Reading, the most trusted name in early readers, delivers an introduction to the final frontier that kids can read themselves! For up-to-date information (including about Pluto and its fellow dwarf planets) and stellar photos and illustrations, kids eager for mind-blowing nonfiction need look no further! Step 3 Readers feature engaging characters in easy-to-follow plots about popular topics. They are ideal for children who are ready to read on their own.
The Giants of Sales
This invaluable guide introduces you to the techniques developed by four legendary sales giants, and offers concrete examples of how they still work in the 21st century. Sales theories come and go, but nothing beats learning from the original masters. The Giants of Sales reveals how: In his quest to sell a brand new product known as the cash register, John Henry Patterson came up with a repeatable sales process tailor-made for his own sales force Dale Carnegie taught people how to win friends and influence customers with powerful methods that still work Joe Girard, listed by Guinness as the world’s greatest salesman, didn’t just sell cars, he sold relationships…and developed a successful referral business Elmer Wheeler discovered fundamental truths about persuasion by testing thousands of sales pitches on millions of people, and achieved great success in the middle of the Great Depression Part history and part how-to, The Giants of Sales gives you practical, real-world techniques based on the time-tested wisdom of true sales masters.
Adorno
'Even the biographical individual is a social category', wrote Adorno. ‘It can only be defined in a living context together with others.’ In this major new biography, Stefan Müller-Doohm turns this maxim back on Adorno himself and provides a rich and comprehensive account of the life and work of one of the most brilliant minds of the twentieth century. This authoritative biography ranges across the whole of Adorno's life and career, from his childhood and student years to his years in emigration in the United States and his return to postwar Germany. At the same time, Muller-Doohm examines the full range of Adorno's writings on philosophy, sociology, literary theory, music theory and cu...
Tacit Knowledge in Professional Practice
This book, which pairs theoretical and applied perspectives on a variety of professions, reveals just how much successful professionals rely on largely unarticulated knowledge. For business, education, and psychology professionals and students.
The Informal Media Economy
How are “grey market” imports changing media industries? What is the role of piracy in developing new markets for movies and TV shows? How do jailbroken iPhones drive innovation? The Informal Media Economy provides a vivid, original, and genuinely transnational account of contemporary media, by showing how the interactions between formal and informal media systems are a feature of all nations – rich and poor, large and small. Shifting the focus away from the formal businesses and public enterprises that have long occupied media researchers, this book charts a parallel world of cultural intermediaries driving global media production and circulation. It shows how unlicensed, untaxed, or unregulated networks, which operate across the boundaries of established media markets, have been a driving force of media industry transformation. The book opens up new insights on a range of topical issues in media studies, from the creative disruptions of digitisation to amateur production, piracy and cybercrime.
Leonard Cohen
A captivating, revealing biography of the legendary musician and poet Leonard Cohen opens in Los Angeles on the last night of the man’s life in 2016. Alone in his final hours, the beloved writer and musician ponders his existence in a series of flashbacks that reveal the ups and downs of a storied career. A young Cohen traded in the promise of steady employment in his family’s Montreal garment business for the unlikely path of a literary poet. His life took another sharp turn when, already in his thirties, he recorded his first album to widespread international acclaim. Along the way he encountered a who’s who of musical luminaries, including Lou Reed, Nico, Janis Joplin, and Joni Mitc...
Selling to the Top
David Peoples reveals how you can reach the decision makers at the top and clinch the sale. It's tougher than ever to win over today's customers, but it helps to have David Peoples on your side. This internationally known author, speaker, and sales trainer has already trained over 8,000 IBM salespeople in his highly successful sales program. He gives you proven strategies for getting your foot in the top executive's door, building a relationship, and making the sale. In Selling to the Top, he tells you: * How to quickly identify the decision makers * How to figure out who is the Dominant Influencer (DI) * How to meet Mr./Ms. Big (it's much easier than you think) * How to size up Mr./Ms. Big before you've met * How to develop a detailed plan for calling on executives and how to talk their language by knowing their goals * Everything you'll need to know about the art of persuasion, including how to win, three things that are necessary to persuade another person, how to build trust, and the five most powerful buying motives * How to differentiate yourself from your competitor
Don't Call It That
DON'T CALL IT THAT is a step-by-step workbook that will guide you through the naming process. A Hundred Monkeys Creative Director, Eli Altman, will help you develop attention grabbing names that speak to your audience and establish the seed of your brand.
