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Introduction to Business Management
This edition of introduction to business management explores the dynamic organizational environment in which we operate.
Introduction to Travel and Tourism Marketing
South Africa is well positioned to capture an increasingly large share of the international travel and tourism market. This book provides an introduction to the marketing of travel strategy market segmentation, marketing research and marketing planning.
Entrepreneurship and How to Establish Your Own Business
A new business rarely runs smoothly, and indeed the failure rate of new enterprises is so high that many would-be entrepreneurs prefer not to take the risk. Entrepreneurship and How to Establish Your Own Business gives you practical guidelines on how to develop your business ideas and establish your own successful enterprise.
South African national bibliography
Classified list with author and title index.
Introduction to Business Management
Introduction to Business Management explores the business environment in which we operate. It explains management principles such as planning, organising, leading, and controlling, and also examines in-depth the functional areas of human resources, marketing, public relations, financialmanagement, operations management, and purchasing and supply management.
