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The effective reorganization of BMW Group applied to the New MINI
Inhaltsangabe:Abstract: The story of the automobile manufacturer production can not be told without the story of Henry Ford, who was one of the pioneers constructing his first horseless carriage in 1896. He incorporated the Ford Motor Company in 1903, proclaiming I will build a car for the great multitude . As predicted he did so in 1908 offering a Model T for $ 950. This model heralds the beginning of the motor age. The car evolved from a former luxury item for the well-to-do to essential transportation for the ordinary man. Ford also revolutionized automobile manufacturing, in 1914 the Ford plant used innovation production techniques and was able to turn out a complete chassis every 95 min...
Introduction of IAS / IFRS by the BMW AG in 2000
Inhaltsangabe:Abstract: This case study deals with an important financial aspect of multinational companies, i.e. their obligation of accounting. Until the year 2000, BMW used to prepare its annual external audits under German Commercial Code Standards (HGB). This tradition ended in 2000, when BMW accounted under International Accounting Standards (IAS) for the first time. 7 years before, Mercedes-Benz was the first German automotive manufacturer adopting international Standards in 1993. But in Mercedes case US-Generally Accepted Accounting Principles (US-GAAP) were chosen, because the objective was to become listed at the New York Stock Exchange (NYSE). At this time US-GAAP were not accepte...
The takeover of Rover Group Ltd. by BMW AG
Inhaltsangabe:Abstract: The target of this case study is to present and analyse the drastic false estimations made by BMW in planning and realising the Rover transition as well as its consequences. The worked out mistakes should be generalized in order to give opportunities of their avoidance for future M&A cases. After working out the M&A basics in the 1st chapter, the 2nd chapter deals with the reasons of BMW Management to buy another international manufacturer and gives a clue why the choice fell just on Rover. It opens with an overview of the economic development during the 6 years time period of the Rover takeover. After this, the economic and political environment is shown, also the ma...
Focusing on premium brands
Inhaltsangabe:Abstract: The word marketing is always appearing in most articles and books dealing with selling, the word has been watered down and in many cases lost its true value and sense. Most people mistakenly identify marketing with selling and promotion - but selling is only the tip of the marketing iceberg. It is simply one of several marketing functions, and often not the most important one. If the marketer does a good job of identifying consumer needs, developing appropriate products, and pricing, distributing, and promoting them effectively, these goods will sell very easily. Companies have to search for buyers, identify their needs, design appropriate products, promote them, stor...
The Spartanburg Plant Investment by BMW AG
Inhaltsangabe:Abstract: In the pursuit of success, higher profit, gaining market share and dealing with the challenges of day to day business. The big national companies, wherever they may be, have dreams and aspirations. As a CEO or General Manager of a big company; there is several objectives to achieve and strive for. Among them, on the top of any list, these will be some of them. Get the most of the revenues and provide for the shareholders, it has in the recent years become more and more apparent, that the big companies seem to focus on shareholder value . This is often found in the US and is finding its way to the European continent. Another primary aim is to expand and become bigger o...
Geschäftsmodell für den Online-Vertrieb von Versicherungen für Privatpersonen
Studienarbeit aus dem Jahr 2002 im Fachbereich BWL - Unternehmensführung, Management, Organisation, Note: 1,7, Hogeschool Zeeland (International Economy), Sprache: Deutsch, Abstract: Dir vorliegende Studienarbeit thematisiert die zunehmende Anstrengung deutscher Versicherungsunternehmen, Ihre Produkte neben den klassischen Vertriebskanälen (Außendienst, Makler, Banken) auch über das Internet zu vertreiben. Die dazu erforderlichen Überlegungen, die das Management bei der Marketingplanung anzustellen hat, werden hier exemplarisch am Geschäftsmodell des fiktiven Unternehmens Care4Sure.de GmbH aufgezeigt, dessen Gründer und Autor sich auf den Online-Vertrieb von Versicherungen für Privat...
Transforming Mission: Paradigm Shifts in Theology of Mission
"David Bosch's Transforming Mission, now available in over a dozen languages, is widely recognized as an historic and magisterial contribution to the study of mission. Examining the entire sweep of Christian tradition, he shows how five paradigms have historically encapsulated the Christian understanding of mission and then outlines the characteristics of an emerging postmodern paradigm dialectically linking the transcendent and imminent dimensions of salvation. In this new anniversary edition, Darrel Guder and Martin Reppenhagen explore the impact of Bosch s work and the unfolding application of his seminal vision." --
Inter-ethnic Relations on a Frontier
Matakkal is a large region in Northwest Ethiopia along the Sudanese border. In former times it comprised nearly half of Goggam, although not counting more than 250.000 Inhabitants, who belonged to different ethnical groups. Members from all four Ethiopian language families (Semitic, Kushitic, Omotic, and Nilo-Saharian) inhabit the area. Matakkal represents thus from ethno-linguistic view a pattern of Ethiopia. The special ethnical variety of this region goes back to demographic and political changes in the Horn of Africa in the 16th and 17th centuries. Since the 16th century large subpopulations came into the region and led to an ethnical enriching. While Oromo, Sinasa and Agaw assimilated i...
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