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Heritage Economics
Any new book by interpretation guru John Veverka is an event. But his concise new volume, Heritage Economics, is definitely a book for our times: questioning, challenging, pushing boundaries. And providing some surprising answers. No matter how good you are as an interpreter, manager or director, success (staying open), or lack of success (closing), is likely to be based on an understanding of management economics. Yet most heritage and interpretation staff receive little or no training in the complex economics of heritage or interpretation. Many of the economic strategies in this book had to be developed from scratch, tested to see if they worked and, if so, how accurate they were in predicting economic success, visitor numbers and visitor patterns. Heritage Economics will help you think more constructively and clearly than ever before about the planning, management and financial success of your operations.
Interpretive Training Handbook
One of the world's leading interpretive trainers provides new ideas, strategies, teaching aids, and handouts that may contribute to professional and successful training events. All the materials in the handbook are based on resources and strategies that have been used in hundreds of interpretive training exercises and programs.
Interpretation
In the new edition of the international bestseller Environmental Interpretation, Sam H. Ham captures what has changed in our understanding of interpretation during the past two decades. Ham draws on recent advances in communication research to unveil a fresh and invigorating perspective that will lead interpreters to new and insightful pathways for making a difference on purpose through their work.
The Interpretive Trails Book: Effective Planning and Design
"Most trails are designed just to get the visitor from Point A to Point B. Interpretive trails are designed to help the visitor laugh, cry, smile, discover, understand and explore along the way." - John A Veverka. Interpretive trails - both outdoor and indoor - are used by museums, galleries, historic sites, parks, gardens and zoos worldwide. They can provide visitors with a unique immersion experience in viewing, discovering and enjoying the locations they're visiting, and in helping them re-connect with a natural or cultural environment in a personal way. Yet to be truly effective, there are proven and tested guidelines to follow about how to plan any trail's story, its experience opportun...
Submarine Cables and the Oceans
There are many things and services in our everyday life that we take for granted, and telecommunications is one of them. We surf the internet, send emails to friends and colleagues abroad, talk to family members in foreign countries over the phone, book airline seats and make banking transactions without actually realizing and appreciating the sophisticated technology that enables us to do so. This report covers the history and nature of cables, their special status in international law, their interaction with the environment and other ocean users and, finally, the challenges of the future. It is an evidence-based synopsis that aims to improve the quality and availability of information to e...
The Atmosphere and Climate of Mars
This volume reviews all aspects of Mars atmospheric science from the surface to space, and from now and into the past.
Supersymmetry and String Theory
The past decade has witnessed dramatic developments in the field of theoretical physics. This book is a comprehensive introduction to these recent developments. It contains a review of the Standard Model, covering non-perturbative topics, and a discussion of grand unified theories and magnetic monopoles. It introduces the basics of supersymmetry and its phenomenology, and includes dynamics, dynamical supersymmetry breaking, and electric-magnetic duality. The book then covers general relativity and the big bang theory, and the basic issues in inflationary cosmologies before discussing the spectra of known string theories and the features of their interactions. The book also includes brief introductions to technicolor, large extra dimensions, and the Randall-Sundrum theory of warped spaces. This will be of great interest to graduates and researchers in the fields of particle theory, string theory, astrophysics and cosmology. The book contains several problems, and password protected solutions will be available to lecturers at www.cambridge.org/9780521858410.
Advanced Interpretive Planning
This book is based on author John Veverka’s experience of consulting and training on interpretation throughout the world. The key issues it addresses, the in-depth experience it shares, and the powerful learning it provides, reflect the real-world practical needs of interpreters, educators and planners.
Mercury
This book is now available online too! Click here for the Table of Contents.
