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Too many working professionals still subscribe to the old Milton-Friedman logic that "businesses' sole purpose is to generate profit for shareholders." In this revolutionary book, authors John Wood and Amalia McGibbon show once and for all that cause is not the enemy of commercialism, but perhaps the new key to it. Based on over 100 interviews with entrepreneurs, executives and front-line staff, Wood and McGibbon provide a breath-taking tour of this new and inspiring world. You'll learn from mom-and-pop shops and corporate giants like Google and Goldman Sachs why corporate social responsibility is more than just a buzzword or publicity stunt, but instead represents the new competitive advantage. You'll learn how to: - win the war for talent - create a compelling bond with customers - motivate employees - reduce attrition - appease the regulators - and create a positive buzz on social media Purpose Incorporated is a "permission slip" to those businesspeople who want to have a positive impact on the world, but worry the corner office or cubicle isn't the place for it.
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The inspirational story of a former Microsoft executive’s quest to build libraries around the world and share the love of books What’s happened since John Wood left Microsoft to change the world? Just ask six million kids in the poorest regions of Asia and Africa. In 1999, at the age of thirty-five, Wood quit a lucrative career to found the nonprofit Room to Read. Described by the San Francisco Chronicle as “the Andrew Carnegie of the developing world,” he strived to bring the lessons of the corporate world to the nonprofit sector—and succeeded spectacularly. In his acclaimed first book, Leaving Microsoft to Change the World, Wood explained his vision and the story of his start-up....
"John Wood: On the Edge of Clear Meaning, a comprehensive monograph on Wood's work, features an essay by David Levi Strauss, a biography and extensive bibliography compiled by William S. Johnson, and an assessment of Wood's important role as an educator for over thirty years by Ezra Shales."--BOOK JACKET.
Long-sighted, radical and provocative, this book offers a foundational framework of concepts, principles and methods (exemplified with selected tools) to enable metadesigners to manage and reinvent their practices. The book reminds readers that designers are, albeit unwittingly, helping to shape the Anthropocene. Despite their willingness to deliver greener products and services, designers find themselves part of an industry that has become the go-to catalyst for dividends and profit. If our species is to achieve the rehabilitation and metamorphosis, we may need to design at the level of paradigms, genres, lifestyles and currencies. This would mean making design more integrated, comprehensive, adaptive, transdisciplinary, self-reflexive and relational. The book, therefore, advocates a shift of emphasis from designing ‘sustainable’ products, services and systems towards cultivating synergies that will induce regenerative lifestyles. The book will be of interest to managers, designers, scholars and educators from a wide range of backgrounds, including design research, design history, design studies and environmental studies.
Children interact all the time with adults around them. This title looks at those adults whose role is to help others from emergency services to education.Children interact all the time with adults around them. This title looks at those adults whose role is to help others from emergency services to education.
A married couple in their mid-50's taking a year out to travel to places they had always wanted to see - South Africa, Namibia, New Zealand, Australia, and Route 66
There is a lot of hype, hand-waving, and ink being spilled about artificial intelligence (AI) in business. The amount of coverage of this topic in the trade press and on shareholder calls is evidence of a large change currently underway. It is awesome and terrifying. You might think of AI as a major environmental factor that is creating an evolutionary pressure that will force enterprise to evolve or perish. For those companies that do survive the "silicon wave" sweeping through the global economy, the issue becomes how to keep their humanity amidst the tumult. What started as an inquiry into how executives can adopt AI to harness the best of human and machine capabilities turned into a much...
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