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An American Transplant
This title is part of UC Press's Voices Revived program, which commemorates University of California Press’s mission to seek out and cultivate the brightest minds and give them voice, reach, and impact. Drawing on a backlist dating to 1893, Voices Revived makes high-quality, peer-reviewed scholarship accessible once again using print-on-demand technology. This title was originally published in 1980.
Greener Marketing
***BUSINESS BOOK AWARDS - FINALIST 2021*** This timely book is a sequel to John Grant’s Green Marketing Manifesto (2007) the award-winning and bestselling definitive guide to green marketing (and not greenwashing). Fast forward to mid-2020. Climate Change is back at the top of the public and political agenda. Even after covid-19, hundreds of big-name CEOs are committing to a #greenrecovery. And surveys show widespread global public support for this and recent shifts in sustainable behaviours and attitudes in markets ranging from organic food to flying. Sustainable brands are significantly outperforming conventional ones. As are sustainability related stock prices. Companies like Unilever c...
The Green Marketing Manifesto
We are currently eating, sleeping and breathing a new found religion of everything ‘green’. At the very heart of responsibility is industry and commerce, with everyone now racing to create their ‘environmental’ business strategy. In line with this awareness, there is much discussion about the ‘green marketing opportunity’ as a means of jumping on this bandwagon. We need to find a sustainable marketing that actually delivers on green objectives, not green theming. Marketers need to give up the many strategies and approaches that made sense in pure commercial terms but which are unsustainable. True green marketing must go beyond the ad models where everything is another excuse to m...
Black Georgia in the Progressive Era, 1900-1920
"This is the best treatment scholars have of black life in a southern state at the beginning of the twentieth century." -- Howard N. Rabinowitz, Journal of American History "The author shows clearly and forcefully the ways in which this [white] system abused and controlled the black lower caste in Georgia." -- Lester C. Lamon, American Historical Review. "Dittmer has a faculty for lucid exposition of complicated subjects. This is especially true of the sections on segregation, racial politics, disfranchisement, woman's suffrage and prohitibion, the neo-slavery in agriculture, and the racial violence whose threat and reality hung like a pall over all of Georgia throughout the period." -- Donald L. Grant, Georgia Historical Quarterly.
Grant
In this magnificent biography, Jean Edward Smith skillfully reconciles the disparate, conflicting assessments of Ulysses S. Grant, confirming his genius as a general, but convincingly showing that Grant's presidential accomplishments were as considerable as his military victories. 40 photos.
Typing
A complete training course for elementary and intermediate typing courses.
Just and Lasting Change
With contributions from leading international experts in community-based development and public health, Just and Lasting Change offers a hopeful description of how people have made a difference in diverse communities around the world and a practical, accessible handbook for those trying to improve the quality of life in underdeveloped communities everywhere.
Maine Reports
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