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Socially Close
Social Media Marketing Demystified Frustrated with social media at your small business? Confused by the stampede of new social networks and their ever-changing features? Not getting the return on investment that you expected? If that sounds familiar, then this is the book for you. For most small businesses, the promise of social media is to get found on the web, build brand awareness, create a dialog, nurture relationships, establish trust, and encourage people to buy your products and services. Making that promise a reality requires a vibrant social media strategy, an intimate knowledge of the brand, and a disciplined social media effort. The customer who trusts you is far more likely to do...
First, Best, Or Different
"First, Best, or Different is one of those exceptional books that changes the way you think about marketing and entrepreneurs. I highly recommend this book." Manny Fernandez, Chairman Emeritus, Gartner Inc. Innovative Marketing and Sales Strategies for Niche Markets Are you an entrepreneur, small business owner, or corporate marketing executive with questions like these? . What viral marketing methods are most successful? . What direct mail marketing tactics create the most new leads? . How can I optimize my website and increase traffic? . How can I motivate and retain my top sales reps? . How do I choose the right Public Relations firm? . What is podcasting and how do I get started? . What ...
Déjà New Marketing
Deja Vu. Have you ever had the feeling that you have experienced a sales and marketing challenge before, but were uncertain about what to do next? Have the conventional tools become less effective for you? You tried direct mail, networking, print advertising, and cold calling. Nothing seems to work anymore. Welcome to the "new normal." New and different marketing techniques are needed for you to remain competitive and to stay in business. This new landscape is very complex: - Facebook, LinkedIn, and Twitter have replaced the water cooler as the customer hangout. - E-mail marketing letters are often considered SPAM and don't even get opened. - Bricks and mortar stores are now being trumped by...
Thin Description
The African Hebrew Israelites of Jerusalem are often dismissed as a fringe cult for their beliefs that African Americans are descendants of the ancient Israelites and that veganism leads to immortality. But John L. Jackson questions what “fringe” means in a world where cultural practices of every stripe circulate freely on the Internet. In this poignant and sophisticated examination of the limits of ethnography, the reader is invited into the visionary, sometimes vexing world of the AHIJ. Jackson challenges what Clifford Geertz called the “thick description” of anthropological research through a multidisciplinary investigation of how the AHIJ use media and technology to define their ...
While You're Sleeping
A New York Times Best Illustrated Children's Books award 2021 winner and runner-up at the Queen's Knickers award 2022. Have you ever wondered what's happening in the world while you're asleep in your bed? There's a whole world of activity out there – from bakers preparing bread and cakes for your table and firefighters waiting patiently for a call, to hospitals helping people have babies and caring for those who are ill. There are lorry drivers making deliveries of food, flowers, toys and more, and postal workers sorting the mail for your morning delivery. There's also wildlife such as foxes foraging, bats flying, and owls hunting for prey. And then around the world there are children who are playing, learning, eating and reading while you're tucked up fast asleep. This is the perfect book for bedtime, opening up a whole world of wonder and imagination for children, and providing food for the imagination if they wake in those early hours. Beautifully written, with lyrical prose, the illustrations are packed with detail.
Getting New Things Done
Our networks—and how we work them—create vital ties that bind. Organizations recognize and reward this fact by leaning ever more heavily on collaboration, particularly when it comes to getting new things done. This book offers a framework that explains how innovators use network processes to broker knowledge and mobilize action. How well they do so directly influences the outcome of attempts to innovate, especially when a project is not tied to prescribed organizational routines. An entrepreneur launches a business. A company rolls out a new product line. Two firms form a partnership. These instances and many more like them dot today's business landscape. And yet, we understand little about the social dimension of these undertakings. Disentangling brokerage from network structure and building on his theoretical work regarding tertius iungens, David Obstfeld explains how actors with diverse interests, expertise, and skills leverage their personal and intellectual connections to create new ventures and products with extraordinary results.
Your Entrepreneurial Journey
This book will help you succeed in your entrepreneurial journey. Updated and revised, it is the second, paperback edition of our popular e-book by the same title. The second edition is the culmination of forty-five years of learning. It comes with access to cloud-based resources including footnotes with direct hyperlinks to third-party resources and other materials. You will gain insights on developing your entrepreneurial potential, serving your community, and becoming the best that you can become. We are principals in an established, collegiate entrepreneurship center that has received many national awards. Leaders of emerging, fast growth ventures have been our clients and teachers. We ar...
The Majors of Golf
This reference work is a complete source for the results of each of golf's major tournaments (the Master's Tournament, U.S. Open, British Open Championship, and PGA Championship). Information includes the final position, round-by-round score, and complete major tournament record of every golfer, including those that didn't finish, to have participated in a major. Appendices list all players with possible name variations or for whom there is conflicting data.
In Defense of Andrew Jackson
"He was a man of the frontier, self-made but appreciative of those who gave him their loyalty and support. He was, pure and simple, and American..." He was controversial in his time—and even more controversial in our own. Indian fighter, ardent patriot, hero of the War of 1812, the very embodiment of America’s democratic and frontier spirit, Andrew Jackson was an iconic figure. Today, Jackson is criticized and reviled – condemned as a slave-owner, repudiated as the president who dispatched the Indians down the “Trail of Tears,” dropped with embarrassment by the Democratic Party, and demanded by many to be removed from the twenty-dollar bill. Who is the real Andrew Jackson? The belo...
