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First, Best, Or Different
"First, Best, or Different is one of those exceptional books that changes the way you think about marketing and entrepreneurs. I highly recommend this book." Manny Fernandez, Chairman Emeritus, Gartner Inc. Innovative Marketing and Sales Strategies for Niche Markets Are you an entrepreneur, small business owner, or corporate marketing executive with questions like these? . What viral marketing methods are most successful? . What direct mail marketing tactics create the most new leads? . How can I optimize my website and increase traffic? . How can I motivate and retain my top sales reps? . How do I choose the right Public Relations firm? . What is podcasting and how do I get started? . What ...
Thin Description
The African Hebrew Israelites of Jerusalem are often dismissed as a fringe cult for their beliefs that African Americans are descendants of the ancient Israelites and that veganism leads to immortality. But John L. Jackson questions what “fringe” means in a world where cultural practices of every stripe circulate freely on the Internet. In this poignant and sophisticated examination of the limits of ethnography, the reader is invited into the visionary, sometimes vexing world of the AHIJ. Jackson challenges what Clifford Geertz called the “thick description” of anthropological research through a multidisciplinary investigation of how the AHIJ use media and technology to define their ...
The New Rules of Marketing and PR
Scott analyses how the internet has revolutionised communications and promotions. Told with many compelling case studies and real-world examples, this is a practical guide to the new reality of PR and marketing.
In Defense of Andrew Jackson
"He was a man of the frontier, self-made but appreciative of those who gave him their loyalty and support. He was, pure and simple, and American..." He was controversial in his time—and even more controversial in our own. Indian fighter, ardent patriot, hero of the War of 1812, the very embodiment of America’s democratic and frontier spirit, Andrew Jackson was an iconic figure. Today, Jackson is criticized and reviled – condemned as a slave-owner, repudiated as the president who dispatched the Indians down the “Trail of Tears,” dropped with embarrassment by the Democratic Party, and demanded by many to be removed from the twenty-dollar bill. Who is the real Andrew Jackson? The belo...
The Sydney Wars
The Sydney Wars tells the history of military engagements between Europeans and Aboriginal Australians – described as ‘this constant sort of war’ by one early colonist – around the greater Sydney region. Telling the story of the first years of colonial Sydney in a new and original way, this provocative book is the first detailed account of the warfare that occurred across the Sydney region from the arrival of a British expedition in 1788 to the last recorded conflict in the area in 1817. The Sydney Wars sheds new light on how British and Aboriginal forces developed military tactics and how the violence played out. Analysing the paramilitary roles of settlers and convicts and the mili...
Capitalist Revolutionary
The Great Recession of 2008 restored John Maynard Keynes to prominence. After decades when the Keynesian revolution seemed to have been forgotten, the great British theorist was suddenly everywhere. The New York Times asked, “What would Keynes have done?” The Financial Times wrote of “the undeniable shift to Keynes.” Le Monde pronounced the economic collapse Keynes’s “revenge.” Two years later, following bank bailouts and Tea Party fundamentalism, Keynesian principles once again seemed misguided or irrelevant to a public focused on ballooning budget deficits. In this readable account, Backhouse and Bateman elaborate the misinformation and caricature that have led to Keynes’s ...
The Chaneysville Incident
Winner of the PEN/Faulkner: “Rivals Toni Morrison’s Song of Solomon as the best novel about the black experience in America since Ellison’s Invisible Man” (The Christian Science Monitor). Brilliant but troubled historian John Washington has left Philadelphia, where he is employed by a major university, to return to his hometown just north of the Mason–Dixon Line. He is there to care for Old Jack, one of the men who helped raise him when he was growing up on the Hill, an old black neighborhood in the little Pennsylvania town—but he also wants to learn more about the death of his father. What John discovers is that his father, Moses Washington, left behind extensive notes on a myst...
The Naughty List
"A great story, lively drawings, and a cast of unforgettable characters. What else could you want for Christmas? The Naughty List is a book for all seasons!" --Lincoln Peirce, bestselling author of the Big Nate series "Will keep kids laughing from start to finish." --Publishers Weekly Fans of the Big Nate and Diary of a Wimpy Kid series will love this laugh-out-loud funny Christmas adventure packed with comic illustrations. When Bobbie's hilariously bumbling efforts to save her brother's Christmas actually land him on Santa's Naughty List, she must travel to the North Pole to make things right again and save Christmas. Bobbie suddenly finds herself on an epic holiday adventure complete with rogue elves, dysfunctional reindeer, a lazy Santa, and more.
A Complete Account of the Settlement at Port Jackson
When it is recollected how much has been written to describe the Settlement of New South Wales, it seems necessary if not to offer an apology, yet to assign a reason, for an additional publication. The embarked in the fleet which sailed to found the establishment at Botany Bay. He shortly after published a Narrative of the Proceedings and State of the Colony, brought up to the beginning of July, 1788, which was well received, and passed through three editions. This could not but inspire both confidence and gratitude; but gratitude, would be badly manifested were he on the presumption of former favour to lay claim to present indulgence. He resumes the subject in the humble hope of communicati...
Decision Theory with a Human Face
Explores how decision-makers can manage uncertainty that varies in both kind and severity by extending and supplementing Bayesian decision theory.
