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You live in York UK, you’re thinking of paying a visit, or you just like buildings? Then this new work from John Brooke Fieldhouse is a must have! It’s a guide book. But it’s completely different, it’s not what you’d expect from the city of Vikings, Romans, the medieval, the Civil War, the Georgians, and the Victorians.
An embodied approach to developing women leaders which invites us to re-write our interpretation of power, from the prevailing ‘power over’ to ‘power with’ developing a felt sense that the whole is greater than any one individual. This is the pathway to creating organisations that work for everyone. The book integrates different perspectives and theoretical frames with the author’s own experience of working with women leaders in organisations combined with action research. It sets out how women are able to dismantle the internal barriers that maintain the status quo and become a powerful force for change. The book gives voice to some incredible women who bravely step out of the sha...
How can we sell more, to more people, and for more money? The marketing world is awash with myths, misconceptions, dubious metrics and tactics that bear little relation to our actual buying behaviour.
Putting a modern spin on some childhood stories, Safety Fables for Today introduces Zac and the Beanstalk, cautioning against dropped objects and falls from height; a Perilous Porridge Pot, overflowing with oats and useful insights on preventing loss of containment; a Super-Sized Swede presenting big manual handling challenges, and updated versions of many other familiar tales too. In embarking upon this journey, Laura J Cahill draws on the power of storytelling, helped by a liberal sprinkling of fairy dust and the company of some fictional folk along the way, providing fresh thought for those seeking to properly manage their activities, and a gentle bedtime read for anyone else with a passi...
How does advertising work? Does it have to attract conscious attention in order to transmit a 'Unique Selling Proposition'? Or does it insinuate emotional associations into the subconscious mind? Or is it just about being famous... or maybe something else again?
The first of its kind, Coffee and Wine is a comprehensive study and comparison of the growing, producing, marketing and consumption of the two beverages - from tree to cup and from vine to glass. The book is full of surprises for most readers, whether they are beginners or professionals within the coffee or wine industries. Answering questions such as, why has the consumption of coffee dropped despite the growing number of coffee shops? And, why can more wine be produced from a tonne of red grapes than a tonne of white grapes? Morten explains the technical topics about the drinks using simple language, making the facts and figures accessible for all, from experts and professionals to consumers just enjoying coffee and wine. Coffee and Wine is generously illustrated and contains many tables, charts, maps and case studies. It also includes information on cultural values and a number of fun facts. It has plenty of useful facts and figures for anyone with an interest in either, or both, of the two products.--Publisher's description.
Millionaire war veteran Art Schitthelm has lived through two wars, he’s determined not to see another. To ensure everyone keeps the peace he uses a bogus charity to inflict his own brand of twisted philanthropy on humankind.
Throughout history, selling and entertainment have gone hand in hand - from the medieval pedlar and the medicine show, to generations of TV commercials featuring song and dance, comedy, and cartoon animals, right up to today’s celebrities who launch their own multi-million dollar brands.
Lizzie was an army child. She went on to marry an army officer and believed a life or routine and order would follow. But after 34 years of, relatively, happy married life she received the bombshell that her overweight, balding husband was leaving her for a Polish woman 20 years her junior. Within a month Lizzie was single, penniless, about to be homeless and very, very angry. It was also becoming obvious her mother was fast heading towards full dementia. The stability and help that Lizzie had hoped to give her aging parents was heading out the window, along with her husband’s clothes and possessions. After the sale of her home, Lizzie moves into the spare room of her daughter Lucy’s flat. A situation somewhat complicated by Lucy, at the same time, setting up a sex party business. For the next six months Lizzie shared the room with condoms, sex toys and champagne. When life could not seem to be any stranger, Lucy then decided to sign her mother up on Times Encounters, an on-line dating service. And then the fun really began. It was time of chaos, laughter, tears and a lot of very interesting encounters.