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Architecture York
You live in York UK, you’re thinking of paying a visit, or you just like buildings? Then this new work from John Brooke Fieldhouse is a must have! It’s a guide book. But it’s completely different, it’s not what you’d expect from the city of Vikings, Romans, the medieval, the Civil War, the Georgians, and the Victorians. It’s about the twentieth century and later – right up to 2018. Its buildings – public and private - how they’re designed, engineered, lit, heated, ventilated...and not just buildings, there are 130 plus items, including bridges, a flood barrier, details like windows, seating, handrails, landscaping, paving, all the things we touch when we move through a city, the things that make us feel good or bad. It’s 260 pages, 360 colour photographs, fifteen pages of indexes and an introduction, consisting of unsentimental and unvarnished answers by the author to over 30 questions on the book and York. Answering questions and always asking more. It’s not just the past, it’s all about the present and the future. We spend most of our lives in buildings, they are art, science, psychology and politics so it’s essential we all have our own view about them.
Stepping Into Your Power
An embodied approach to developing women leaders which invites us to re-write our interpretation of power, from the prevailing ‘power over’ to ‘power with’ developing a felt sense that the whole is greater than any one individual. This is the pathway to creating organisations that work for everyone. The book integrates different perspectives and theoretical frames with the author’s own experience of working with women leaders in organisations combined with action research. It sets out how women are able to dismantle the internal barriers that maintain the status quo and become a powerful force for change. The book gives voice to some incredible women who bravely step out of the sha...
Eat Your Greens
How can we sell more, to more people, and for more money? The marketing world is awash with myths, misconceptions, dubious metrics and tactics that bear little relation to our actual buying behaviour.
The Anatomy of Humbug
How does advertising work? Does it have to attract conscious attention in order to transmit a 'Unique Selling Proposition'? Or does it insinuate emotional associations into the subconscious mind? Or is it just about being famous... or maybe something else again?
Product Management: Understanding Business Context and Focus
Product management starts here. Before building and managing products in mid-to-large organisations, product people need to understand the organisation’s aims, strategies and culture and what they mean for them. Product Management: Understanding Business Context and Focus explores how business context and focus relate to, and impact, product management, from the organisation’s vision statement to objectives, strategy, values and culture. Looking specifically at what each encompasses, the book examines the different approaches taken by organisations and how this flows down to and can be navigated by product people. Product Management: Understanding Business Context and Focus is the second of a four book series. Together, the books are designed to provide a straight-talking and pragmatic approach to the creation, delivery and management of products in such a way that creates value for your customers and business.
Coffee and Wine
The first of its kind, Coffee and Wine is a comprehensive study and comparison of the growing, producing, marketing and consumption of the two beverages - from tree to cup and from vine to glass. The book is full of surprises for most readers, whether they are beginners or professionals within the coffee or wine industries. Answering questions such as, why has the consumption of coffee dropped despite the growing number of coffee shops? And, why can more wine be produced from a tonne of red grapes than a tonne of white grapes? Morten explains the technical topics about the drinks using simple language, making the facts and figures accessible for all, from experts and professionals to consumers just enjoying coffee and wine. Coffee and Wine is generously illustrated and contains many tables, charts, maps and case studies. It also includes information on cultural values and a number of fun facts. It has plenty of useful facts and figures for anyone with an interest in either, or both, of the two products.--Publisher's description.
Safety Fables for Today
Putting a modern spin on some childhood stories, Safety Fables for Today introduces Zac and the Beanstalk, cautioning against dropped objects and falls from height; a Perilous Porridge Pot, overflowing with oats and useful insights on preventing loss of containment; a Super-Sized Swede presenting big manual handling challenges, and updated versions of many other familiar tales too. In embarking upon this journey, Laura J Cahill draws on the power of storytelling, helped by a liberal sprinkling of fairy dust and the company of some fictional folk along the way, providing fresh thought for those seeking to properly manage their activities, and a gentle bedtime read for anyone else with a passi...
Armorial Families
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Why Does The Pedlar Sing?
Throughout history, selling and entertainment have gone hand in hand - from the medieval pedlar and the medicine show, to generations of TV commercials featuring song and dance, comedy, and cartoon animals, right up to today’s celebrities who launch their own multi-million dollar brands.
How not to Plan
In the sink or swim world of planners, strategists and their clients, now more than ever, there is a need for a practical handbook to guide us through all the main parts of the process. And thanks to Les Binet and Sarah Carter at Adam&eveDDB we now have just that. The original inspiration for the book was a set of articles that they wrote for Admap over 6 years. In these they set out to bust a lot of myths and nonsense that swirl around marketing and communications by using evidence-based approaches and interesting examples to make their points. We’ve been working with them to turn this treasure chest of wisdom into a practical guide. We’ve called it How Not To Plan in reference to its m...
