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Saving Jaguar
This book tells the story of how John Egan gradually overcame the odds and, piece by piece, rebuilt this great company, winning over the workforce, the overseas dealers and, most important of all, the customers. Working with Margaret Thatcher and her Government, Egan and his team of managers overcame every obstacle, every set-back, every challenge. Again and again, it looked impossible. Yet using innovative techniques, intelligence, eloquence, openness, motor racing and much more, they saved this most charismatic company which has created some of the finest and most loved motor cars of all time.It is an amazing story that will appeal equally to car enthusiasts, those in business and readers interested in social history.
Marketing Communications
With the proliferation of digital and social media, there has never been a more dynamic time to engage with marketing communications - and never has the integration of marketing communications (marcoms) principles into a strategic marketing plan been more challenging. Even the best product in the world won’t sell without the right reach to your potential customers and the right message to engage them. This textbook applies a uniquely practical approach to the topic so that, whilst a structured overview of planning, development, implementation and evaluation of marketing communications is in place, the detailed cases made available by the Institute for Practitioners in Advertising (IPA) sho...
Relationship Marketing [Elektronisk Resurs]
'Relationship Marketing: Exploring Relational Strategies in Marketing', second edition, examines relationships in marketing and how these influence modern marketing strategy and practice. A complete package of supplements is available to assist students and instructors in using this book by visiting www.booksites.net/Egan.
Armed Struggle
Looks at the history of the Irish Republican Army, from the 1916 Easter Rising until the present day, discussing such topics as the IRA's core beliefs and philosophy, the partition of Ireland, and the split of the IRA.
The Egan Irish Harps
In the politically charged era following the 1801 Act of Union, when Ireland's harp symbol was ubiquitous in political imagery, the playable instrument, the Gaelic harp, had largely disappeared. John Egan, a self-taught inventor, conceived a new national instrument, the "Portable Irish Harp," with innovative mechanisms to expand the harp's chromatic capabilities. The template for the modern Irish harp, Egan's design was imitated a century later by several principal harp makers. Antique Egan harps, prized as rare cultural artefacts and art objects, survive in museums and private collections worldwide, and the book's illustrations and a "Catalogue of Egan Harps" are an invaluable resource. This book on Ireland's renowned harp maker, John Egan, and the Egan family firm, reveals the significance of Egan harps in shaping Irish harp history.
Journals
None
Planning Matters - Labour Shortages and Skills Gaps
England's planning system underpins the country's economic growth and development, but there is a significant risk that major Government targets for housebuilding and regeneration will be missed because the system is unable to manage the volume or variety of tasks.
Marketing Communications
John Egan draws on both his industry and academic background to explain the why as well as the how of marketing communications. The book takes an industry-driven approach which provides all the theories in the context of application and from a real world perspective. It also uses accessible, straight-forward language and all content is supported by a collection of learning features. New to this edition: · New chapters on Digital Marketing and Analytics and Social Media Marketing · Strong focus on marketing communications analytics · Update of examples, case studies and references Online resources for both instructors and students complement the book. These include PowerPoint slides, an Instructors’ manual, MCQ’s with answers for instructors, a glossary, flashcards, links to relevant websites and videos. Suitable for marketing students taking a Marketing Communications module as part of their Marketing degree.
Sessional Papers
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