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Saving Jaguar
This book tells the story of how John Egan gradually overcame the odds and, piece by piece, rebuilt this great company, winning over the workforce, the overseas dealers and, most important of all, the customers. Working with Margaret Thatcher and her Government, Egan and his team of managers overcame every obstacle, every set-back, every challenge. Again and again, it looked impossible. Yet using innovative techniques, intelligence, eloquence, openness, motor racing and much more, they saved this most charismatic company which has created some of the finest and most loved motor cars of all time.It is an amazing story that will appeal equally to car enthusiasts, those in business and readers interested in social history.
Marketing Communications
With the proliferation of digital and social media, there has never been a more dynamic time to engage with marketing communications - and never has the integration of marketing communications (marcoms) principles into a strategic marketing plan been more challenging. Even the best product in the world won’t sell without the right reach to your potential customers and the right message to engage them. This textbook applies a uniquely practical approach to the topic so that, whilst a structured overview of planning, development, implementation and evaluation of marketing communications is in place, the detailed cases made available by the Institute for Practitioners in Advertising (IPA) sho...
The Egan Irish Harps
In the politically charged era following the 1801 Act of Union, when Ireland's harp symbol was ubiquitous in political imagery, the playable instrument, the Gaelic harp, had largely disappeared. John Egan, a self-taught inventor, conceived a new national instrument, the "Portable Irish Harp," with innovative mechanisms to expand the harp's chromatic capabilities. The template for the modern Irish harp, Egan's design was imitated a century later by several principal harp makers. Antique Egan harps, prized as rare cultural artefacts and art objects, survive in museums and private collections worldwide, and the book's illustrations and a "Catalogue of Egan Harps" are an invaluable resource. This book on Ireland's renowned harp maker, John Egan, and the Egan family firm, reveals the significance of Egan harps in shaping Irish harp history.
Relationship Marketing [Elektronisk Resurs]
'Relationship Marketing: Exploring Relational Strategies in Marketing', second edition, examines relationships in marketing and how these influence modern marketing strategy and practice. A complete package of supplements is available to assist students and instructors in using this book by visiting www.booksites.net/Egan.
John Waters
The films of John Waters (b. 1946) are some of the most powerful send-ups of conventional film forms and expectations since Luis Buñuel and Salvador Dali's Un Chien Andalou. In attempting to reinvigorate the experience of movie-going with his shock comedy, Waters has been willing to take the chance of offending nearly everyone. His characters have great dignity and resourcefulness, taking what's different or unacceptable or grotesque about themselves, heightening it and turning it into a handmade personal style. The interviews collected here span Waters's career from 1965 to 2010 and include a new one exclusive to this edition. Waters began making films in his hometown of Baltimore in 1964....
A Visit From the Goon Squad
WINNER OF THE PULITZER PRIZE FOR FICTION NEW YORK TIMES TOP 10 BOOKS OF 2010 Jennifer Egan's spellbinding novel circles the lives of Bennie Salazar, an ageing former punk rocker and record executive, and Sasha, the troubled young woman he employs. We first meet Sasha in her mid-thirties, on her therapist's couch in New York City, confronting her longstanding compulsion to steal. We meet Bennie at the melancholy nadir of his adult life - divorced, struggling to connect with his nine-year-old son, listening to a washed-up band in the basement of a suburban house. Although Bennie and Sasha never discover each other's pasts, the reader does, in intimate detail, along with the secret lives of a host of other characters whose paths intersect with theirs, over many years, in many places. With music pulsing on every page, this is a startling, exhilarating novel of self-destruction and redemption. Breathtaking work from one of our boldest writers. 'Irresistible. Fiction of the highest quality' Sunday Times 'Egan's precise, calm underwater prose is a persistent pleasure' Daily Telegraph 'Stories that defy narrative convention' Financial Times 'A must-read' Sunday Times
Public Relations
Offering a comprehensive guide to public relations management, this text provides analysis and explanation of a range of modern PR techniques, spanning both inhouse and agency practice. This third edition includes updates and case studies including the 2002 football World Cup.
Marketing Communications
The new edition of Marketing Communications delivers a rich blend of theory with examples of contemporary marketing practice. Providing a critical insight into how brands engage audiences, Fill and Turnbull continues to be the definitive marketing communications text for undergraduate and postgraduate students in marketing and related fields. The eighth edition, which contains two new chapters, reflects the changing and disruptive world of marketing communications. Throughout the text the impact of digital media and its ability to influence audience, client, and agency experiences, is considered. Each chapter has been extensively revised, with new examples, the latest theoretical insights, and suggested reading materials. Each of the 22 chapters also has a new case study, drawn from brands and agencies from around the world. Marketing Communications is recognised as the authoritative text for professional courses such as The Chartered Institute of Marketing, and is supported by the Institute of Practitioners in Advertising.
Dennis and the Big Decisions
This brightly illustrated picture book, sequel to our popular Dennis Duckling, follows Dennis as his care story continues and important decisions are made about where he should live and who with.
The Complete Book of Jaguar
In 1935, when a small company in Coventry, England, launched a sporting saloon (i.e., sedan) called the Jaguar SS, it set in motion an inexorable process that would lead to Britain’s most beloved line of high-performance automobiles. The Complete Book of Jaguar covers the SS and all of the Jaguar's subsequent production models, from the original SS Jaguar to today’s F-Type sports cars, F-Pace SUV, X-Type sedans, as well as concept cars. As with other books in the Complete Book Series, author Nigel Thorley organizes the content chronologically with entries for each year. Narratives for each discuss the cars and technology, while spec tables highlight key technical and performance specific...
