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McDonalds
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McDonald's
McDonald's is the story of an American business success, a company that proved the value of hard work, ingenuity, trial and error, and gut instincts. In McDonald's: Behind the Arches, business writer John F. Love tells the astonishing story of the people and the strategies, the innovation and the brilliance that turned a single hamburger stand into a multibillion-dollar corporation that has influenced the very culture of America - and now the world.
Urban Economics and Real Estate
This Second Edition arms real estate professionals with a comprehensive approach to the economic factors that both define and affect modern urban areas. The text considers the economics of cities as a whole, instead of separating them. Emphasis is placed on economic theory and empirical studies that are based in economic theory. The book also explores the policy lessons that can be drawn from the use of economics to understand urban areas. Real estate professionals will find new coverage of urban areas around the world to provide a global perspective.
Traveller
"McDonald is an explorer of courage and a writer of immense talent" - The Irish Times "Spirited, vivid, convincing, imaginative and poetic" - St. Petersburg Times "McDonald's prose is rich, thick and magically poetic" - The Sunday Independent "Powerful use of the unspoken, the complete objectivity of his writing has the effect of changing the moral basis for decisions regarding right and wrong" - The Leinster Express "McDonald's insight allows the reader into a different world" - The Belfast Telegraph "The writing is top class and makes putting down his book to get on with life an irritating activity" - The Irish Post "McDonald's language is distinct and attractive - comparable to Chuck Palahniuk, Anthony Burgess and even William Trevor" - Publishers Weekly "Gritty, hard-hitting and cutting edge" - The Writer's News
Rethinking Macroeconomics
The field of macroeconomics has always played host to contesting schools of thought, but the recent Global Financial Crisis has exacerbated those differences. In order to fully understand macroeconomics at the introductory level, students need to be aware of these controversies. Rethinking Macroeconomics introduces students to the different schools of thought, equipping them with the knowledge needed for a real understanding of today’s macro economy. The text guides the reader through various approaches to the analysis of the macro economy of the U.S., before presenting the data for several critical economic episodes, in order to discover which analytical method provides the best explanati...
Account of John McDonald
Docketed on address leaf.
McDonald's
Perfect for fans of The Founder, this is the real-life story of the world’s premier entrepreneurial success. The growth of McDonald’s worldwide continues to astonish. In tough financial times, McDonald’s proved that ingenuity, trial and error, and gut instinct were the keys to building a service business the entire world has come to admire. McDonald’s has been a trendsetter in advertising, focusing on different demographics as well as the physically disabled. McDonald’s created McJobs, a program that employs both mentally challenged adults and senior citizens. And because its franchisees have their fingers on the pulse of the marketplace, McDonald’s has evolved successfully with the health food revolution, launching dozens of new products and moving toward environmentally safe packaging and recyclable goods. Inspiring, informative, and filled with behind-the-scenes stories, this remarkable saga offers an irresistible look inside a great American business success.
