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Where do great ideas come from? What actually happens in your brain during a 'Eureka' moment? How can we have more of them? John Kounios and Mark Beeman, leading experts on the neural bases of insight and creative thinking, have conducted pioneering neuroimaging research examining brain activity at and before these moments of clarity. In The Eureka Factor they reveal exactly how sudden insights are formed in the brain, how we can increase our chances of generating them, and how they impact our thinking. Helping to unlock the mechanisms behind intuitive flashes and inspiration, this ground-breaking account not only explains the science of insight, but also describes the keys to innovation and creativity.
Where do great ideas come from? What actually happens in your brain during a 'Eureka' moment? And how can we have more of them? It has been two millenia since Archimedes supposedly first shouted 'Eureka!' as he sat in his bath. The word - Greek for 'I have found it' - captures the feeling we have all experienced during moments of sudden insight. Despite a century of scientific inquiry into the nature of these particular moments, their origin has remained a mystery. Mark Beeman and John Kounios, leading experts on the neural bases of insight and creative thinking, have conducted pioneering neuroimaging research examining brain activity at and before these moments of clarity. In The Eureka Factor they reveal exactly how sudden insights are formed in the brain, how we can increase our chances of generating them, and how they impact our thinking. Helping to unlock the mechanisms behind intuitive flashes and inspiration, this groundbreaking account not only explains the science of insight, but also describes the keys to innovation and creativity.
Explores where Aha! moments come from and why they feel so wonderful.
The first book to use the unexpected discoveries of neuroscience to help us make the best decisions Since Plato, philosophers have described the decision-making process as either rational or emotional: we carefully deliberate, or we “blink” and go with our gut. But as scientists break open the mind’s black box with the latest tools of neuroscience, they’re discovering that this is not how the mind works. Our best decisions are a finely tuned blend of both feeling and reason—and the precise mix depends on the situation. When buying a house, for example, it’s best to let our unconscious mull over the many variables. But when we’re picking a stock, intuition often leads us astray....
Anxiety is perhaps the defining psychological malady of our age, whereas creativity is seen as an almost unassailable good, its importance heralded and promoted in a range of disciplines and domains. A number of diverse thinkers and researchers have tried to unpick the relationship between anxiety and creativity, and this short book explores and connects some of their ideas and findings. Drawing on psychoanalysis and neuroscience, existential psychology and mindfulness, literary studies and philosophy, this book places a range of different disciplines in dialogue. It explores how creativity and anxiety might impact one another, and argues for the importance of establishing a diverse and inclusive cultural space which everyone can draw from and contribute to.
How do businesses inspire their employees so deeply that they will grow beyond themselves to achieve mutual success? Sebastian Purps-Pardigol has figured it out. Based on insights from brain research, psychology, behavioral economics, and 150 interviews with employees and CEOs, he has devised a new, innovative approach to the meaning of leadership today and what makes businesses unbeatable. He presents seven factors business leaders should utilize to make their workforce feel more satisfied and increase the overall health and wellbeing of staff. In every business, there are hidden energies leaders cannot force their employees to use, but they can unleash these energies by leading in a human-...
Consciousness has long been a subject of interest in philosophy and religion but only relatively recently has it become subject to scientific investigation. Now, more than ever before, we are beginning to understand this mental state. Developmental psychologists understand when we first develop a sense of self; neuropsychologists see which parts of the brain activate when we think about ourselves and which parts of the brain control that awareness. Cognitive scientists have mapped the circuitry that allows machines to have some form of self awareness, and neuroscientists investigate similar circuitry in the human brain. Research that once was separate inquiries in discreet disciplines is con...
Experts describe current perspectives and experimental approaches to understanding the neural bases of creativity. This volume offers a comprehensive overview of the latest neuroscientific approaches to the scientific study of creativity. In chapters that progress logically from neurobiological fundamentals to systems neuroscience and neuroimaging, leading scholars describe the latest theoretical, genetic, structural, clinical, functional, and applied research on the neural bases of creativity. The treatment is both broad and in depth, offering a range of neuroscientific perspectives with detailed coverage by experts in each area. The contributors discuss such issues as the heritability of c...
A new, highly actionable field guide on breaking through the narratives holding us back from creating the change we want to see in ourselves, from a founding member of the coaching movement. A new, highly actionable guide for disrupting the narratives holding clients back from resolving problems and making the changes they want in themselves, Breakthrough Coaching provides methods, resources, and exercises to help you activate immediate and sustainable shifts in perspective and behavior, moving you forward on your path of coaching mastery. Stop being haunted by doubt and discomfort. Discover how to quickly create safety and connection so your clients accept when you challenge their thinking....