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Research Methodology
Problem and project-based learning (PBL) is a key pedagogical approach to teaching since it helps students become effective real-life problem solvers in organisations. Problem-based learning emphasises co-operative learning. Students actively participate in their learning process as they choose theories, models, and methods that they consider to be necessary to solve the "real-world" problem that they have agreed to address (under the guidance of competent and experienced supervisors).At Aalborg University we have observed that students who have backgrounds in traditional forms of university education find this problem-based pedagogy highly challenging. It is in this context that we see the ...
THESIS WITHOUT TEARS
Thesis without Tears - A Guide for African University Students is written for university and college students in Africa who are looking for guidelines for writing a good thesis. It describes some of the most influential methods in social science and speaks directly to students without any prior knowledge of project work. Written in a simple, straight-forward and a highly engaging style, the book takes the reader through the essential features of the thesis work process and guides students in making key decisions that will reduce the anxieties they are likely to experience in their research process. Highlights of the issues discussed include: Characteristics of a well-written thesis Structure...
Management in Africa
This book offers a comprehensive look at the current literatures and research based on empirical data from across different countries in Africa. It focuses on the work of leading scholars of management in and around Africa and the African Context, exploring whether we can at this point refer to ‘African Management’ as an emerging and distinct stream in the scholarly discourse in management. The main themes are macro and micro issues of Management in Africa, each chapter illustrating the historical or traditional view of Management in Africa versus the newer western business management perspective. This book presents current, in-depth, rigorous research and identifies future research and propositions, enabling scholars and students to gain an in-depth understanding of management as it is evolving and practiced in Africa.
Marketing Management and Strategy
This book gives readers an understanding of the factors that shape the marketing decisions of managers who operate in African economies. It brings together fifteen African cases written by scholars and executives with rich knowledge of business practices in Africa. By combining theoretical insights with practical information from the cases, the reader is introduced to issues relating to marketing strategy formulation, managerial actions in designing and implementing marketing decisions, as well as the operational contexts within which these actions are taken. The book is essential reading for both undergraduate and graduate students in marketing, international strategy and international business who require an understanding of African business.
Global Mindsets
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Private Enterprise-Led Economic Development in Sub-Saharan Africa
Private Enterprise-Led Development in Sub-Saharan Africa provides a novel theoretical and conceptual model to guide research into Africa's economic development. It endorses the view that private enterprise-led growth will help reduce poverty since it strengthens individuals' capacity to care for themselves and their families.
International Market Analysis
International Market Analysis: Theories and Methods is an indispensable book for students and executives of international businesses who want to make sense of their global market opportunities. The book gives readers a concise overview of the theoretical foundations of international market analysis and practical guidance on how to generate and disseminate knowledge about existing and new markets in order to support executives' strategic responses to customer needs. The discussions are based on tested concepts and frameworks in combination with the author's own professional insights into global business situations. Highlights of the book include detailed discussions of the relationships between market-orientation and market analysis, concepts and types of international market knowledge, meta-theoretical foundations of international market analysis, an integrative model for international market opportunity identification, as well as specific tools for quantitative and qualitative data collection and analyses.
Critical Perspectives in Politics and Socio-Economic Development in Ghana
This volume provides a comprehensive and integrated analysis of contemporary Ghanaian politics and economy and their relationship to culture. It combines rich, recent, empirical material with sophisticated theoretical analyses, bringing fresh and unique interdisciplinary perspectives to bear on the issues examined.
Transnational Corporations and Local Firms in Developing Countries
This book studies the organization and effects of linkages between transnational corporations - mainly Danish - and local firms in developing countries. It is based on a number of case studies of linkage collaborations and a survey of about ninety Danish firms and their relations to partners in developing countries. The analyzed host countries are Ghana, India, Malaysia, South Africa, and Vietnam. The book is a contribution to the emerging literature on firm strategy in developing countries, offering new empirical evidence of the multi-faceted and complex nature of cross-border inter-firm linkages. It documents how even small firms in both developed and developing countries engage in - and can benefit from - cross-border linkages.
