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The Future of the Future
Written in 1969, this provides an evaluation of global resources and the projection of population pressure beyond the limits of the ecosystem unless we change our priorities and adjust to global planning for managing our development.
The Changing Information Environment
A revolution has occurred during our lifetime in the collection, storage, and communication of information, a revolution whose full significance is scarcely understood even by those responsible for its development. At the core of this revolution, and its most visible component, is electronic data processing via the computer. The computer has shown an impressive ability to handle increasing complexity at greater speeds while decreasing its use of power, cost, and space. In this book, however, John McHale shows how the impact of the information revolution stretches far beyond these specific developments. It lies (1) in the expansion and interlinkage of computer-based systems and their extensio...
The Expendable Reader
"The texts by John McHale that comprise this volume were first published in a variety of different publications."
Kitsch
None
R Buckminster Fuller
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Communicating for Change
This book explores the various ways social activists use media and communication strategies, including mass media, face-to-face/interpersonal communication, the telephone, group communication, events, papers or literature, and computer-mediated or online communication. Focusing on examples of advocacy against the death penalty, for universal health insurance, and for increased environmental awareness, the author looks at which communication methods are most successful in each case and draws theory-based conclusions for effective communication strategies for future activists--especially at the local level.
