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Persuasion
First Published in 2015. Routledge is an imprint of Taylor & Francis, an Informa company.
Persuasion
Now in its sixth edition, Persuasion: Social Influence and Compliance Gaining continues to boast an accessible voice and vibrant aesthetic that appeals to undergraduate students of communication, psychology, advertising, and marketing. In addition to presenting established theories and models, this text encourages students to develop and apply general conclusions about persuasion in real-world settings. Along the way, students are introduced to the practice of social influence in an array of contexts (e.g., advertising, marketing, politics, interpersonal relationships, social media, groups) and across a variety of topics (e.g., credibility, personality, deception, motivational appeals, visual persuasion). The new edition features an expanded treatment of digital and social media, up-to-date research on theory and practice, and enhanced discussions of topics such as political campaigning, emotional marketing, olfactory influence, and ethics. Instructors can also use the book’s downloadable test bank, instructor’s manual, and PowerPoint slides in preparing course material.
Persuasion
A comprehensive overview of persuasion theory Persuasion: Social Influence and Compliance Gaining first helps students understand established theories and models of persuasion. It then encourages them to develop and apply general conclusions about persuasion in real-world settings. The 5th edition explores how social media continues to be a form of influence, but it also looks at grassroots movements, such as the Tea Party and Occupy Wall Street, and traditional forms of persuasion, such as advertising, marketing, and political campaigning. This text is available in a variety of formats — print and digital. Check your favorite digital provider for your eText, including CourseSmart, Kindle,...
Perspectives on Persuasion, Social Influence, and Compliance Gaining
This collection of chapters written by some of the most important persuasion scholars of our time represents the scope, depth, and richness of the field of persuasion. With contributions from authors in a wide variety of disciplines, "Perspectives On Persuasion, Social Influence, and Compliance Gaining" provides students with a panoramic view of the field, broadening their perspective and understanding of the influence and impact of persuasion in our lives. Contributing authors include: Richard Petty, John Cacioppo, James Dillard, Daniel O'Keefe, Michael Cody, Robert Cialdini, Michael Burgoon, Linda Carli, David Buller, Judee Burgoon, and others. Features: Students gain insights directly fro...
Communication in the Classroom: A Collection of GIFTS
Student engagement is key to teaching communication, and no one understands that better than teachers. For years, the National Communication Association and other conferences have invited instructors to share their ideas for classroom activities that drive home key concepts in a variety of communication courses. In Communication in the Classroom, editors, John Seiter, Jennifer Peebles, and Matthew Sanders, have collected and chosen the best 100+ of these Great Ideas for Teaching Students, or "GIFTS," in one book. All of these activities, for courses ranging from public speaking, interpersonal communication, and group communication, to mass communication, health communication, rhetoric, and more, have been submitted by real communication instructors who have tested and perfected them in real classrooms. Each activity includes a detailed explanation and debrief, drawing on the instructor's' experiences. This is an invaluable resource for anyone teaching a communication course who is looking for new ideas to spice up their course and engage students.
Persuasion, Instructor's Review Copy
Persuasion: Social Influence and Compliance Gaining first helps students understand established theories and models of persuasion. It then encourages them to develop and apply general conclusions about persuasion in real-world settings. The 5th edition explores how social media continues to be a form of influence, but it also looks at grassroots movements, such as the Tea Party and Occupy Wall Street, and traditional forms of persuasion, such as advertising, marketing, and political campaigning.
Persuasion
"A comprehensive overview of persuasion theory" "Persuasion: Social Influence and Compliance Gaining" first helps students understand established theories and models of persuasion. It then encourages them to develop and apply general conclusions about persuasion in real-world settings. The 5th edition explores how social media continues to be a form of influence, but it also looks at grassroots movements, such as the Tea Party and Occupy Wall Street, and traditional forms of persuasion, such as advertising, marketing, and political campaigning. This text is available in a variety of formats -- print and digital. Check your favorite digital provider for your eText, including CourseSmart, Kind...
Arguing, Reasoning, and Thinking Well
Arguing, Reasoning, and Thinking Well offers an engaging and accessible introduction to argumentation and critical thinking. With a pro-social focus, the volume encourages readers to value civility when engaged in arguing and reasoning. Authors Gass and Seiter, renowned for their friendly writing style, include real-world examples, hypothetical dialogues, and editorial cartoons to invite readers in. The text includes a full chapter devoted to the ethics of argument, as well as content on refutation and formal logic. It is designed for students in argumentation and critical thinking courses in communication, philosophy, and psychology departments, and is suitable for students and general education courses across the curriculum.
Nonverbal Communication in Political Debates
Nonverbal Communication in Political Debates presents a framework for understanding and analyzing the multiple ways that nonverbal behavior functions in political debates. In addition to addressing the ways in which politicians are presented and present themselves in debate broadcasts, the framework considers a wide array of strategic objectives and unintended consequences of candidates’ nonverbal behaviors. Along the way, the book examines theory and research from both humanistic and social scientific approaches, as well as an immense range of factors that influence how nonverbal behavior is enacted and portrayed. Scholars of communication, political science, psychology, and public relations will find this book particularly useful.
Imitations of Life
On melodrama.
