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The Law Advertiser
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Who Owns Whom
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Horizon Chasers
Richard Halliburton was the quintessential world traveler of the early 20th century. In 1930, his celebrity equaled that of Charles Lindbergh and Amelia Earhart. Halliburton called himself a "horizon chaser" and recommended that one should see the world before committing to a routine. Not only did he live up to his ideal, but he was eager to write about his adventures. A prolific partnership with gifted editor and ghost writer Paul Mooney produced excellent work, and theirs became a close personal relationship. Sadly, Halliburton and Mooney disappeared at sea on March 24, 1939, along with the entire crew of Halliburton's Chinese junk Sea Dragon, as they attempted to cross the Pacific from Ho...
The London Gazette
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Advertising
How advertising works is not a question that has a simple answer. Advertising is a diverse entity and different campaigns work (or fail to work) in a plethora of different ways. Most advertising persuades people to buy things, but how? And who does it aim to persuade? And how are these decisions made? In this Very Short Introduction Winston Fletcher, an expert with extensive knowledge of advertising from the inside, aims to answer these questions, and in doing so, dispels some of the myths and misunderstandings surrounding the industry. The book contains a short history of advertising and an explanation of how the industry works, and how each of the parties (the advertisers , the media and t...
Marketing Communication
Providing a fresh and innovative framework for the management of marketing communication processes, this textbook shifts the focus from message-making to relationship-building, focusing on a planned, integrated marketing communication programme.
