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Spark
The playing field for businesses is always changing. But one principle remains constant: individuals and companies that innovate will excel. In this groundbreaking guide, entrepreneur John Winsor presents 16 unique perspectives from trail-blazing innovators in companies of all sizes — creative directors, CEOs, brand managers, product developers, and others. Readers will learn how these stellar innovators built powerful brands and created the right environments to foster high levels of creativity. Following each interview, readers will discover a set of tools and recommendations to help them implement the innovator's ideas, including exercises, questions, and space to draw or write their thoughts. Throughout, Winsor weaves his essential premise: it takes more than one brilliant mind to allow innovation to occur. By the end, readers will understand why a true innovator is someone who makes connections with others and realizes the rewards.
Flipped
Branding is done — in today's business and marketing world, it's all about bottom-up co-creation to ensure real marketing effectiveness and product success. Marketing expert John Winsor makes a powerful case that instead of focusing on traditional branding efforts, companies must learn to use "co-creation" tools to work from the bottom up to create new products, services, and marketing strategies in collaboration with their customers. Today, it's all about getting out in the streets and spending time with the right customers, in their worlds, to create the essential foundations for breakthrough innovation. He takes readers deep into this new kind of customer-company relationship, providing useful case studies as well as practical step-by-step methods to engage these key voices in dialogues that fuel real innovation. Readers will learn how to develop a true bottom-up co-creation strategy and hone the intuition and inspiration that drive innovation.
Beyond the Brand
Marketing expert John Winsor shows readers what some of the most forward-thinking companies today do to develop aggressive, innovative growth. This title also explains why engaging the right customers is essential to winning in business.
What Your Preacher Didn’T Tell You
What your preacher didnt tell you is this: Christianity was a Medieval invention that contradicts what Jesus taught. He didnt believe that he was divine or that anybody was bound for heaven. Winsor quotes the Bible itself to explain how preachers obfuscate its meaning. Followers are deceived by tricks such as the conflation of terms that are not synonymous. Son of Man referred to mankind in general, not to Jesus. Kingdom of Heaven referred to a future earthly kingdom that Jesus hoped to rule, not to Heaven itself. His own prayer asks Yahweh to establish it and make life "on earth as it is in heaven (Matthew 6:10). Jesus thought it would come very soon: you will not have gone through all the ...
Baked In
The old way of selling was to create safe, ordinary products and combine them with mass marketing. The new way is to create truly innovative products and build the marketing right in. But how does a brand make the transition from old to new? According to advertising gurus Alex Bogusky and John Winsor, it starts with the realization that the message is not the product, the product is the message. In Baked-In, they offer a step-by-step guide on how brands can adapt and thrive in this brave new world. Using these tools, Bogusky and Winsor have successfully marketed some of today’s most important brands, including Google, Nike, Microsoft, Patagonia, Toyota, and Burger King. They reveal how, through tools at hand — product design, brand history, internal collaboration — and the new tools of digital technology — YouTube and the web in general — companies can succeed in the 21st-century marketplace.
Breaking the Sound Barrier
Arguments about musical aesthetics often degenerate into "shouting matchesy that end in stalemate. In Breaking the Sound Barrier, John Winsor clears the air by presenting evidence that some works are, in fact, objectively better than others. This is a particularly timely issue because a great deal of bad music is being performed in American concert halls right now and a great deal of good music isn't. If you believe that qualitative judgment in the arts is purely subjective, this book should persuade you to rethink your position. If, on the other hand, you think there is a genuine qualitative difference between one musical work and another, this book will provide you with relevant ammunition...
Open Talent
In the new world of hybrid work and AI, one thing is clear: the war for talent is over—and talent won. With sparsely populated offices and people working from wherever they are, and with AI emerging everywhere in business and dominating headlines, our work lives have undergone a remarkable transformation, seemingly overnight. But the reality is that for years the ever-growing digital wave has been breaking down organizational boundaries and increasing the adoption of open innovation, including the use of crowdsourcing platforms as a talent solution. Now the imperative is clear: adapt to and leverage this new, digitally enabled world of "open talent"—or get left behind. In this eye-openin...
Winsor McCay
This volume is the only existing biography of one of America's greatest and most influential cartoonists. Winsor McCay (1867-1934) is universally acknowledged as the first master of both the comic strip and the animated cartoon. Although invented by others, both genres were developed into enduring popular art of the highest imagination through McCay's innovative genius. Included are new materials found since the previous publication of the book such as new comic strips of Little Nemo in Slumberland, and new sketches of Gertie the Dinosaur. Key Features In the book the author reviews and fully analyzes mcCay's achievements in print and film while examining his work in relation to his life, family, and to American culture and values of the period. This painstakingly thorough biography begins with mcCay's childhood in Michigan to his seat as one of the greatest of the early animators. Originally published in 1987, it is now back in print in a new expanded and revised edition. Included are new amterials found since the previous publication of the book such as new comic strips of Little Nemo inSlumberland and new sketches of Gertie the Dinosaur.
The Traditional Commander
Commander Ian Shag is and that is an idiot of the British Navy and that means even with the ladies. To start with, two women are in love with the same man. Darline Simon and Florence Waters are in love with the Commander and it is a battle between love for the same man and wait and see who gets him at the end.
