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Marketing Outrageously Redux
Tom Peters says, Jon Spoelstra knows his stuff. Pat Williams, founder of Orlando Magic says, I consider Jon the top marketer in the world. The Wall Street Journal says, Mr. Spoelstra is one of those guys who thinks 'out of the box'. In this revised edition, Jon provides a real-world game plan for increasing your top line with marketing and promotion ideas that break through the clutter and get your customer's attention. His 17 Ground Rules—tested and proven—in sports and business, show how to differentiate yourself from your competitors. The focus is on measurable results that impact your bottom line—without big marketing and advertising budgets. Going beyond marketing theory his approach encourages you to push the outrageous envelope to gain immediate sales. Not just for sales and marketing folks —this book is for anyone who influences the course and attitude of your company.
Ice to the Eskimos
You. That's Right. YOU. You've got a problem. You've got a product that's not first in its class. It's not even second. You've got to find a way to market that product. What Are You Going To Do? You're going to read this book, that's what. Let's face it. There comes a time in the life of every business when a product or service does not sell up to expectations. Maybe your product is outmoded. Or hasn't been positioned correctly. Or is competing in a crowded market. Whatever the reason, Ice to the Eskimos is dedicated to helping you reclaim that lost ground. It's about taking a product or service and turning it into a winner. If you've got a product that is not the best in its field, then you...
The Ultimate Toolkit
How in the world do you sell more tickets for your event? Signing a mega-star is one way. Or there's The Ultimate Toolkit way where you use proven specific tactics and strategies to sell the last seat in the house. For any pro or college team or any large participant event who needs to sell more tickets.
Do-Overs
Roy Hobbs blew the cash windfall from his best-seller book. Gone was his money, and then his wife Rachel was murdered with the killer never found. Roy chose to pick up the pieces, riding into his sunset as a crime reporter in a smaller market. Then a weird stranger made him a freaky offer. The stranger would pay Roy the same money as his best-seller book in return for Roy to write a book for the stranger. The subject of the book would be secret until after Roy makes a decision. Big payday or walk away? Roy chose big money, and his life hurled into a dimension he could have never imagined. It was there that he faced the most outrageous do-over that would reconstruct his life in surprising ways. Could he truly have a do-over on his biggest mistakes in life? Would he make those mistakes time and time again? Could a do-over allow him to rescue Rachel and put an end to the killings? Roy Hobbs wouldn't be writing this strange new book, he would be living it and the ending could kill him and kill Rachel again and again.
Marketing Outrageously
One of the country's best sports marketers contends that using bland marketing is not the way to crank up sales. Spoelstra, the president of the Professional Sports Division of Mandalay Entertainment, offers powerful principles to turbocharge revenue by creating outrageous marketing.
You Win in the Locker Room First
NFL head coach Mike Smith lead one of the most remarkable turnarounds in NFL history. In the season prior to his arrival in 2008, the Atlanta Falcons had a 4–12 record and the franchise had never before achieved back-to-back winning seasons. Under Smith’s leadership, the Falcons earned an 11–5 record in his first season and would go on to become perennial playoff and Super Bowl contenders earning Smith AP Coach of year in 2008 and voted Coach of Year by his peers in 2008, 2010 and 2012. You Win in the Locker Room First draws on the extraordinary experiences of Coach Mike Smith and Jon Gordon—consultant to numerous college and professional teams—to explore the seven powerful princip...
Red Chaser
★★★★★ As a fan of high-action espionage thrillers, you will eat this one up! Full of 1950's tough guys and dames, this mystery/thriller is, for the most part, set in the borough of Kings: Brooklyn!" ★★★★★ "I love private eye books and this one delivered. There is excitement, intrigue, murder, sex, mystery, all the things that make up a good detective story." ★★★★★ "Throughout the book I questioned whether it was fiction or non-fiction. I would call it "embelished" non-fiction, with facts and fiction being wonderfully interwoven." Jake McHenry spent five years in Germany after Hitler's War, and came back laden with ill-gotten Nazi riches. Back home in Brooklyn, h...
The Breaks of the Game
A New York Times bestseller, David Halberstam's The Breaks of the Game focuses on one grim season (1979-80) in the life of the Bill Walton-led Portland Trail Blazers, a team that only three years before had been NBA champions. More than six years after his death David Halberstam remains one of this country's most respected journalists and revered authorities on American life and history in the years since WWII. A Pulitzer Prize-winner for his groundbreaking reporting on the Vietnam War, Halberstam wrote more than 20 books, almost all of them bestsellers. His work has stood the test of time and has become the standard by which all journalists measure themselves. The tactile authenticity of Ha...
Show Me the Money!
Show Me The Money is a fascinating sports marketing handbook that uses football to show how money can be made by clubs, tournaments, federations like FIFA or by individual athletes. How do football clubs make their money? How do clubs become global brands, and their stars recognised throughout the world? - FIFA grossed over £2.3 billion from the 2010 World Cup in South Africa. - The Champions League generates UEFA more than £1 billion in annual revenue. - Sixty-five per cent of all the money spent on players in Ligue 1 in France for the 2012/13 season was spent by just one club – Paris Saint-German. - Real Madrid's revenues increased 7 per cent in 2011/12 to €512 million, the highest i...
