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Marketing Outrageously Redux
Tom Peters says, Jon Spoelstra knows his stuff. Pat Williams, founder of Orlando Magic says, I consider Jon the top marketer in the world. The Wall Street Journal says, Mr. Spoelstra is one of those guys who thinks 'out of the box'. In this revised edition, Jon provides a real-world game plan for increasing your top line with marketing and promotion ideas that break through the clutter and get your customer's attention. His 17 Ground Rules—tested and proven—in sports and business, show how to differentiate yourself from your competitors. The focus is on measurable results that impact your bottom line—without big marketing and advertising budgets. Going beyond marketing theory his approach encourages you to push the outrageous envelope to gain immediate sales. Not just for sales and marketing folks —this book is for anyone who influences the course and attitude of your company.
Ice to the Eskimos
You. That's Right. YOU. You've got a problem. You've got a product that's not first in its class. It's not even second. You've got to find a way to market that product. What Are You Going To Do? You're going to read this book, that's what. Let's face it. There comes a time in the life of every business when a product or service does not sell up to expectations. Maybe your product is outmoded. Or hasn't been positioned correctly. Or is competing in a crowded market. Whatever the reason, Ice to the Eskimos is dedicated to helping you reclaim that lost ground. It's about taking a product or service and turning it into a winner. If you've got a product that is not the best in its field, then you...
The Ultimate Toolkit
How in the world do you sell more tickets for your event? Signing a mega-star is one way. Or there's The Ultimate Toolkit way where you use proven specific tactics and strategies to sell the last seat in the house. For any pro or college team or any large participant event who needs to sell more tickets.
Marketing Outrageously
One of the country's best sports marketers contends that using bland marketing is not the way to crank up sales. Spoelstra, the president of the Professional Sports Division of Mandalay Entertainment, offers powerful principles to turbocharge revenue by creating outrageous marketing.
Do-Overs
Roy Hobbs blew the cash windfall from his best-seller book. Gone was his money, and then his wife Rachel was murdered with the killer never found. Roy chose to pick up the pieces, riding into his sunset as a crime reporter in a smaller market. Then a weird stranger made him a freaky offer. The stranger would pay Roy the same money as his best-seller book in return for Roy to write a book for the stranger. The subject of the book would be secret until after Roy makes a decision. Big payday or walk away? Roy chose big money, and his life hurled into a dimension he could have never imagined. It was there that he faced the most outrageous do-over that would reconstruct his life in surprising ways. Could he truly have a do-over on his biggest mistakes in life? Would he make those mistakes time and time again? Could a do-over allow him to rescue Rachel and put an end to the killings? Roy Hobbs wouldn't be writing this strange new book, he would be living it and the ending could kill him and kill Rachel again and again.
Red Chaser
★★★★★ As a fan of high-action espionage thrillers, you will eat this one up! Full of 1950's tough guys and dames, this mystery/thriller is, for the most part, set in the borough of Kings: Brooklyn!" ★★★★★ "I love private eye books and this one delivered. There is excitement, intrigue, murder, sex, mystery, all the things that make up a good detective story." ★★★★★ "Throughout the book I questioned whether it was fiction or non-fiction. I would call it "embelished" non-fiction, with facts and fiction being wonderfully interwoven." Jake McHenry spent five years in Germany after Hitler's War, and came back laden with ill-gotten Nazi riches. Back home in Brooklyn, h...
You Win in the Locker Room First
NFL head coach Mike Smith lead one of the most remarkable turnarounds in NFL history. In the season prior to his arrival in 2008, the Atlanta Falcons had a 4–12 record and the franchise had never before achieved back-to-back winning seasons. Under Smith’s leadership, the Falcons earned an 11–5 record in his first season and would go on to become perennial playoff and Super Bowl contenders earning Smith AP Coach of year in 2008 and voted Coach of Year by his peers in 2008, 2010 and 2012. You Win in the Locker Room First draws on the extraordinary experiences of Coach Mike Smith and Jon Gordon—consultant to numerous college and professional teams—to explore the seven powerful princip...
Brand Warfare
This bestselling war-faring guide offers a series of principles for improving a company's understanding of the concept of brand and brand usage based on the methods used by John Hancock.
A History of the Nets
Relive the Ups and Downs of the Storied Saga of the Nomadic Nets The Nets have led a wandering existence spanning over five decades. The team has been known as the New Jersey Americans, New York Nets, New Jersey Nets and now Brooklyn Nets, while constantly relocating throughout the New York metropolitan area. Though often plagued by instability and futility, the franchise has celebrated iconic moments in the course of ABA and NBA history. Julius Erving's legendary play led the team to a pair of ABA titles in 1974 and 1976. The meteoric rise of European superstar Dražen Petrović followed by his tragic death in 1993 is etched into basketball fans' hearts worldwide. Jason Kidd's uncommon will steered New Jersey to back-to-back NBA Finals appearances in 2002 and 2003. An enlightening phone call from NBA commissioner David Stern in 1997 paved the way for the team's move to Brooklyn in 2012. Author Rick Laughland charts the brutal lows and exuberant highs throughout the history of the Nets.
Turnpike Team
A sense of impending doom surrounded the New Jersey Nets. No matter how well things were going for the perennial underdogs, something would go wrong sooner or later--injuries, bad trades, inner conflicts. But if the Nets were never a stable organization, it made following them as entertaining as it was painful. The team's 2012 move to Brooklyn was supposed to make a clean break with their past. That past was in fact rich and eventful, filled with heroes, often unfairly vilified or underappreciated. Shedding new light on the careers of such figures as Julius Erving, Buck Williams, Sam Bowie, Derrick Coleman, Stephon Marbury, Jason Kidd and Vince Carter, this book celebrates a team of strong-willed individuals whose best efforts always ended in heartbreak.
