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Advanced Introduction to the Experience Economy
  • Language: en
  • Pages: 176

Advanced Introduction to the Experience Economy

Offering an extensive and coherent presentation of theory on the experience economy, this stimulating Advanced Introduction discusses what experiencing is and why people are seeking experiences. Jon Sundbo defines the experience concept in contrast to similar concepts such as culture and creative economies, and presents measurements of the value of the experience economy.

User-based Innovation in Services
  • Language: en
  • Pages: 419

User-based Innovation in Services

This book demonstrates pioneering work on user-based service innovation using an analytical framework. This approach involves understanding the needs of users, the service firms collaborating with them, and recognising the fact that users are innovators and, as such, services develop while in use. As well as presenting case studies, the book discusses theoretically what user-based innovation means in the context of services. Three main fields are analysed: user-based innovation in knowledge-intensive business service, user-based innovation in public services, and models and methods for structuring user-based innovation.

Service Management
  • Language: en
  • Pages: 294

Service Management

This textbook offers a fully integrated approach to the theory and practice of service management, exploring the operational dynamics, management issues and business models deployed by service firms. It builds on recent developments in service science as an interdisciplinary research area with emphasis on integration, adaptability, optimization, sustainability and rapid technological adoption. The book explores seven fundamental processes that are key to successfully managing service businesses, helping students gain insights into: how to manage service businesses, with coverage of both small firms and large transnationals service business models, operations and productivity managing service employees how service firms engage in product and process innovation marketing, customers and service experiences internationalization of service businesses the ongoing servitization of manufacturing This unique textbook is an ideal resource for upper undergraduate and postgraduate students studying service businesses and practitioners.

Handbook on the Experience Economy
  • Language: en
  • Pages: 491

Handbook on the Experience Economy

This illuminating Handbook presents the state of the art in the scientific field of experience economy studies. It offers a rich and varied collection of contributions that discuss different issues of crucial importance for our understanding of the exp

Creating Experiences in the Experience Economy
  • Language: en
  • Pages: 271

Creating Experiences in the Experience Economy

Creating Experiences in the Experience Economy focuses on the creation of experience from a business perspective. In doing so, the book establishes a more solid foundation for making better and more complex analyses of experience creation, paving the way for the development of analytically based and innovative experiences in experience firms and institutions. The contributors emphasise that experience creation is not an easy task with a straightforward formula and examine how marketed experiences are constructed, developed and innovated. Presenting diverse and innovative perspectives, the contributors discuss and present models for how experiences are designed, produced and distributed. With its cross-disciplinary approach to experience creation, this fascinating study will appeal to researchers and academics of business administration, services, culture and tourism.

The Theory of Innovation
  • Language: en
  • Pages: 232

The Theory of Innovation

This book presents for the first time a coherent analysis of the development of innovation theory from the nineteenth century to the present day. It examines the emergence of different theories of innovation in different periods, and how they compete for dominance today. Specifically, it looks at three paradigms within innovation theory - entrepreneurship, the rise of technology and strategic behaviour. This book will be essential reading for academics interested in innovation, technology and industrial organization.

Services, Experiences and Innovation
  • Language: en
  • Pages: 360

Services, Experiences and Innovation

Whilst innovation has traditionally focused on manufacturing, recently research surrounding service innovation has been flourishing. Furthermore, as consumers become ever more sophisticated and look for experiences, a research field investigating this topic has also emerged. This book aims to develop an integrated approach to the field of experience and services through innovation by showing that it is necessary to take several factors into account. As such, it makes a substantial and compelling contribution to the interdependencies between innovation, services and experience research.

The Dynamics of Innovation in Eastern Europe
  • Language: en
  • Pages: 376

The Dynamics of Innovation in Eastern Europe

Providing a unique empirical analysis of how systems of innovation undergo far-reaching transformation and change, this book will be of interest to economists and scholars involved in issues relating to innovation, technology, economic development and East-West integration. Policymakers in the EU and in Central and East European countries and practitioners involved in innovation-related activities will also find it of great appeal.

Advanced Introduction to Business and Human Rights
  • Language: en
  • Pages: 224

Advanced Introduction to Business and Human Rights

  • Categories: Law

Focusing on the adoption of the UN Guiding Principles on Business and Human Rights (UNGPs) in 2011, this timely book charts the field of business and human rights, finding that corporate responsibility to respect human rights is gradually evolving into a binding legal duty in both national and international law. Following the structure of the UNGPs, Peter T. Muchlinski also covers the state duty to protect against business violations of human rights, the corporate responsibility to respect human rights and access to remedies for corporate violations of human rights.

Advanced Introduction to Behavioral Law and Economics
  • Language: en
  • Pages: 151

Advanced Introduction to Behavioral Law and Economics

This highly informative Advanced Introduction explores the diverse and far-reaching legal implications of some of the key findings of behavioral economics. This Advanced Introduction provides a much-needed assessment and analysis of the law as a critical domain for the use of behavioral economics, and investigates how techniques including nudging, mandates, and taxes can be used to enhance the effectiveness and improve the implementation of the law.