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Pier Groups
Explores the uses of the abandoned Hudson River docks in New York City by artists and a newly emerging gay subculture between 1971 and 1983.
Speaking for Vice
Grapples with the problems of identifying homosexual content in a work of art, showing how artists often used sexual codes to communicate to their subculture. The major part of the book is a discussion of Demuth's and Hartley's lives and works.
New-Product Diffusion Models
Product sales, especially for new products, are influenced by many factors. These factors are both internal and external to the selling organization, and are both controllable and uncontrollable. Due to the enormous complexity of such factors, it is not surprising that product failure rates are relatively high. Indeed, new product failure rates have variously been reported as between 40 and 90 percent. Despite this multitude of factors, marketing researchers have not been deterred from developing and designing techniques to predict or explain the levels of new product sales over time. The proliferation of the internet, the necessity or developing a road map to plan the launch and exit times ...
Creating and Marketing New Products and Services
This textbook teaches the key business and marketing principles needed to successfully design and launch new products and services in an international marketplace. The book emphasizes marketing research techniques that can help firms identify the voice of the customer and incorporate these findings into their new product development process. It addresses the role of social networks in innovation, open innovation strategies, and international co-development efforts of new products and services.
Marketing Management
This text has been developed in response to changing customer & curriculum needs. Many instructors are looking for a concise text for this course, one that offers a solid core for the course but allows time to add other topics, materials, etc.
Intoxication and Society
Intoxicants, substances that alter a person's mental and physiological state, are a continuing obsession. In their effect on the mind and body, intoxicants go to the heart of what it means to be human. In the tensions between 'free' and uninhibited consumption on the one hand, and the pressures of social regulation and personal responsibility on the other, they also illuminate the daily paradoxes, and sheer complexity, of living in modern Western societies. Yet this complexity, and the rich history that underpins it, is often lost in the current debates over public policy. Intoxication and Society sets out to supplement the contemporary discourse surrounding intoxication with a more nuanced ...
EBOOK: Product Design and Development
Treating such contemporary design and development issues as identifying customer needs, design for manufacturing, prototyping, and industrial design, Product Design and Development by Ulrich and Eppinger presents in a clear and detailed way a set of product development techniques aimed at bringing together the marketing, design, and manufacturing functions of the enterprise. The integrative methods in the book facilitate problem solving and decision making among people with different disciplinary perspectives, reflecting the current industry toward designing and developing products in cross-functional teams.
Elicitation of Preferences
Economists and psychologists have, on the whole, exhibited sharply different perspectives on the elicitation of preferences. Economists, who have made preference the central primitive in their thinking about human behavior, have for the most part rejected elicitation and have instead sought to infer preferences from observations of choice behavior. Psychologists, who have tended to think of preference as a context-determined subjective construct, have embraced elicitation as their dominant approach to measurement. This volume, based on a symposium organized by Daniel McFadden at the University of California at Berkeley, provides a provocative and constructive engagement between economists and psychologists on the elicitation of preferences.
Art after Stonewall, 1969-1989
Winner of the 2020 Award for Excellence from the Association of Art Museum Curators, Art After Stonewall explores the powerful art that emerged in the wake of the Stonewall Riots and the rise of the LGBTQ liberation movement in the U.S. Art after Stonewall reveals the impact of the Lesbian, Gay, Bisexual, and Transgender civil rights movement on the art world. Illustrated with more than 200 works, this groundbreaking volume stands as a visual history of twenty years in American queer life. It focuses on openly LGBT artists like Nan Goldin, Harmony Hammond, Lyle Ashton Harris, Greer Lankton, Glenn Ligon, Robert Mapplethorpe, Catherine Opie, and Andy Warhol, as well as the practices of such ar...
Marketing
The Student CD-ROM is an interactive, multimedia supplement. It puts chapter concepts and issues into action, driving home text topics with its full-color ads, figures, graphs, and other text material, video clips, and outside material. In addition, a skeletal marketing plan is included.
