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Branded Content
This is a critical study of the changing relationship between media and marketing communications in the digital age. It examines the growth of content funded by brands, including brands’ own media, native advertising, and the integration of branded content across film, television, journalism and publishing, online, mobile, and social media. This ambitious historical, empirical, and theoretical study examines industry practices, policies, and ‘problems’, advancing a framework for analysis of communications governance. Featuring examples from the UK, US, EU, Asia, and other regions, it illustrates and explains industry practices, forms, and formats and their relationship with changing ma...
Western Media Systems
Western Media Systems offers a critical introduction to media systems in North America and Western Europe. The book offers a wide-ranging survey of comparative media analysis addressing the economic, social, political, regulatory and cultural aspects of Western media systems. Jonathan Hardy takes a thematic approach, guiding the reader through critical issues and debates, introducing key concepts and specialist literature. Western Media Systems is essential reading for undergraduate and postgraduate students studying comparative and global media.
Critical Political Economy of the Media
How the media are organised and funded is central to understanding their role in society. Critical Political Economy of the Media provides a clear, comprehensive and insightful introduction to the political economic analysis of contemporary media. Jonathan Hardy undertakes a critical survey of political economy scholarship encompassing worldwide literature, issues and debates, and relationships with other academic approaches. He assesses different ways of making sense of media convergence and digitalisation, media power and influence, and transformations across communication markets. Many of the problems of the media that prompted critical political economy research remain salient, he argues...
Cross-media Promotion
"Cross-media promotion is one of the most salient characteristics in our modern media systems, arising out of a context that involves virtually every level of media studies: media ownership, advertising and funding, technological trends, and regulatory issues--- the latter a specialty of the author of this book. These factors often work together, and Hardy is masterful in interweaving in an insightful but accessible way the complexity of media promotion."---From the Foreword by Matthew. P. McAllister, Penn State University --Book Jacket.
The Rise and Fall of the British Nanny
First published in 1972, Jonathan Gathorne-Hardy's The Rise and Fall of the British Nanny became an instant classic of social history - a groundbreaking study of the golden era of an extraordinary and exclusive British institution. Drawing upon extensive paper research and interviews with former nannies and their charges, Gathorne-Hardy offers 'a study of a unique and curious way of bringing up children, which evolved among the upper and upper-middle-classes during the nineteenth century, flourished for approximately eighty years and then, with the Second World War, vanished for ever.' The nanny hereby earns her place in the story of the British Empire; also in the histories of psychology, child-rearing and British ruling class mores. 'Marvellously researched and beautifully written.' W. H. Auden, Observer 'Enough to delight the sternest critic.' Auberon Waugh, Harpers & Queen
Half an Arch
Half An Arch is the compelling autobiography of one of the most distinctive English writers of the late twentieth century, Jonathan Gathorne-Hardy. In The Rise and Fall of the English Nanny, The Public School Phenomenon, and Doctors, Gathorne-Hardy explored three apparently familiar institutions with unprecedented originality and depth. Now the biographer of writer and adventurer Gerald Brenan and American sexologist Alfred Kinsey brings the same rigour, perception and sensitivity to bear on the story of his own life, as he chronicles, vividly but without sentimentality, the brutal decline in the fortunes of the clever and colourful Gathorne-Hardy family in the aftermath of two world wars.
National Library of Medicine Current Catalog
First multi-year cumulation covers six years: 1965-70.
Moving a Desk
Moving a Desk is a novel about a newlywed couple who blend two families together and attempt to teach their children Christian values by example and natural consequences. Their attempts, with successes and failures, bring out humor, illusions, challenges, and love. The story is based on the author's own experiences, the seasoned knowledge gleaned from serving as the chairperson on a Foster Care Review Board, and the experiences of innumerable other stepparents. All names and places are fiction or have been changed to protect both the innocent and the guilty. Based on the ideals many Americans still find worthy of emulation, this is a must read. You will find yourself evaluating your principles, motives, and parenting methods. You'll be mad, sad, and glad. But in the end, it will give you a warm fuzzy feeling.
The Dwarves of Death
The Dwarves of Death is a hilarious black comedy by Jonathan Coe William has a lot on his mind. Firstly, there's The Alaska Factory, the band he plays in. They're no good, and they make his songs sound about as groovy as an unimpressed record. In fact they're so bad he's seriously thinking of leaving to join a group called The Unfortunates. Secondly, there's Madeline, his high-maintenance girlfriend whose idea of a night of passion is an Andrew Lloyd Webber musical followed by a doorstep peck on the cheek. Maybe they're not soulmates after all? Lastly, there's the bizarre murder he's just witnessed. The guiding force behind The Unfortunates lies bludgeoned to death at his feet and, unfortuna...
The Public School Phenomenon
The public schools of England have long been praised and reviled in equal measure. Do they perpetuate elites and unjust divisions of social class? Do they improve or corrupt young minds and bodies? Should they be abolished? Are they in fact the form of education we would all wish for our children if we could only afford the fees? Jonathan Gathorne-Hardy's classic study of Britain's 'independent sector' of schools first appeared in 1977 and still stands as the most widely admired history of the subject, ranging across 1400 years in its spirited investigation. Provocative and comprehensive, witty and revealing, it traces the arc by which schools that were, circa 1900, typically 'frenziedly repressive about sex, odiously class-conscious and shut off into tight, conventional, usually brutal little total communities' gradually evolved into acknowledged centres of academic excellence, as keen on science as organised games, 'fairly relaxed about sex, and moderate in discipline' - but to which access still 'depends largely on class and entirely on money.'
