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Data-Driven Personas
Data-driven personas are a significant advancement in the fields of human-centered informatics and human-computer interaction. Data-driven personas enhance user understanding by combining the empathy inherent with personas with the rationality inherent in analytics using computational methods. Via the employment of these computational methods, the data-driven persona method permits the use of large-scale user data, which is a novel advancement in persona creation. A common approach for increasing stakeholder engagement about audiences, customers, or users, persona creation remained relatively unchanged for several decades. However, the availability of digital user data, data science algorith...
Understanding Audiences, Customers, and Users via Analytics
This book presents the foundations of using analytics from the laboratory, social media platforms, and the web. The authors cover key topics including analytics strategy, data gathering approaches, data preprocessing, data quality assessment, analytical methods, tools, and validation methods. The book includes chapters explaining web analytics, social media analytics, and how to create an analytics strategy. The authors also cover on data sources, such as online surveys, crowdsourcing, eye tracking, mouse tracking, social media APIs, search logs, and analytics triangulation. The book also discusses analytical tools for social media analytics, search analytics, persona analytics, user studies, and website analytics. The authors conclude by examining the validity of online analytics.
New Technology-Based Firms in the New Millennium
The papers in this volume address key themes relating to improving our understanding of the processes involved in high-technology entrepreneurship and of the design of effective policy to promote it. Topics examined include start-ups, entrepreneurship clusters, inter-firm collaboration, and growth strategy for high-technology small firms.
Cutting-Edge Technologies and Social Media Use in Higher Education
"This book brings together research on the multi-faceted nature and overarching impact of social technologies on the main opportunities and challenges facing today's post-secondary classrooms, from issues of social capital formation to student support and recruitment"--
HCI International 2023 – Late Breaking Papers
This seven-volume set LNCS 14054-14060 constitutes the proceedings of the 25th International Conference, HCI International 2023, in Copenhagen, Denmark, in July 2023. For the HCCII 2023 proceedings, a total of 1578 papers and 396 posters was carefully reviewed and selected from 7472 submissions. Additionally, 267 papers and 133 posters are included in the volumes of the proceedings published after the conference, as “Late Breaking Work”. These papers were organized in the following topical sections: HCI Design and User Experience; Cognitive Engineering and Augmented Cognition; Cultural Issues in Design; Technologies for the Aging Population; Accessibility and Design for All; Designing fo...
Toward Engineering Design Principles for HCI
This is the second of two books by the authors about engineering design principles for human-computer interaction (HCI-EDPs). The books report research that takes an HCI engineering discipline approach to acquiring initial such principles. Together, they identify best-practice HCI design knowledge for acquiring HCI-EDPs. This book specifically reports two case studies of the acquisition of initial such principles in the domains of domestic energy planning and control and business-to-consumer electronic commerce. The book begins by summarising the earlier volume, sufficient for readers to understand the case studies reported in full here. The themes, concepts, and ideas developed in both book...
Human Interface and the Management of Information. Interacting with Information
This two-volume set LNCS 12184 and 12185 constitutes the refereed proceedings of the Thematic Area on Human Interface and the Management of Information, HIMI 2020, held as part of HCI International 2020 in Copenhagen, Denmark.* HCII 2020 received a total of 6326 submissions, of which 1439 papers and 238 posters were accepted for publication after a careful reviewing process. The 72 papers presented in the two volumes were organized in the following topical sections: Part I: information presentation and visualization; service design and management; and information in VR and AR. Part II: recommender and decision support systems; information, communication, relationality and learning; supporting work, collaboration and creativity; and information in intelligent systems and environments. *The conference was held virtually due to the COVID-19 pandemic.
Personas - User Focused Design
People relate to other people, not to simplified types or segments. This is the concept that underpins this book. Personas, a user centered design methodology, covers topics from interaction design within IT, through to issues surrounding product design, communication, and marketing. Project developers need to understand how users approach their products from the product’s infancy, and regardless of what the product might be. Developers should be able to describe the user of the product via vivid depictions, as if they – with their different attitudes, desires and habits – were already using the product. In doing so they can more clearly formulate how to turn the product's potential in...
Interface for an App—The design rationale leading to an app that allows someone with Type 1 diabetes to self-manage their condition
This book is an account of how I addressed the need for a smartphone app that would allow someone with Type 1 diabetes to self-manage their condition. Its presentation highlights the major features of the app’s interface design. They include the selection of metaphors appropriate to a user’s need to form a mental model of the app; the importance of visible context; the benefits of consistency; and considerations of a user’s cognitive and perceptual abilities. The latter is a key feature of the book. But the book is also about the design process, and especially about the valuable contributions made by the many focus group meetings in which design ideas were first presented to people with Type 1 diabetes. Their critique, and sometimes their rejection, of interface ideas were crucial to the development of the app. I hope this book will prove useful for teaching and design guidance.
