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Best-Worst Scaling
First systematic treatment of best-worst scaling, explaining how to implement, analyze, and apply the theory across a range of disciplines.
Stated Choice Methods
Understanding and predicting the behaviour of decision makers when choosing among discrete goods has been one of the most fruitful areas of applied research over the last thirty years. An understanding of individual consumer behaviour can lead to significant changes in product or service design, pricing strategy, distribution channel and communication strategy selection, as well as public welfare analysis. This graduate and practitioner guide, first published in 2000, deals with the study and prediction of consumer choice behaviour, concentrating on stated preference (SP) methods - placing decision makers in controlled experiments that yield hypothetical choices - rather than revealed preferences (RP) - actual choices in the market. It shows how SP methods can be implemented, from experimental design to econometric modelling, and suggests how to combine RP and SP data to get the best from each type. The book also presents an update of econometric approaches to choice modelling.
Analyzing Decision Making
This volume introduces the theory, method, and applications of one type of conjoint analysis technique. These techniques are used to study individual judgement and decision processes and forecast the chosen behavior of individuals or the populations they represent.
Marketing Research and Modeling: Progress and Prospects
Marketing Research and Modeling addresses state of the art developments including new techniques and methodologies by leading experts in marketing and marketing research. This work emphasizes new developments in Bayesian Decision Analysis, Multivariate Analysis, Multidimensional Scaling, Conjoint Analysis, Applications of Conjoint and MDS technique, Data Mining, Cluster Analysis, and Neural Networks.
Contingent Valuation
This major reference work the first of its kind provides a comprehensive and authoritative introduction to the large and growing literature on contingent valuation. It includes entries on over 7,500 contingent valuation papers and studies from over 130 countries covering both the published and grey literatures. This book provides an interpretive historical account of the development of contingent valuation, the most commonly used approach to placing a value on goods not normally sold in the marketplace. The major fields catalogued here include culture, the environment, and health application. This bibliography is an ideal starting point for researchers wanting to find other studies that have...
Valuation of Biodiversity Benefits Selected Studies
These case studies cover the state of the art on economic valuation and on the interface between economic and ecological valuation.
Information and Communication Technologies in Tourism 2000
ENTER has now met for six years, providing a valuable forum for researchers and practitioners to discuss and debate their ideas and perspectives regarding the nature and role of tourism and information technology in global society. Over the years, the nature and rate of change in the tourism industry has been overwhelming. The internet and related technologies are now dominant agents of change and have created a "new economy" which requires new processes and strategies to replace those developed for the "old economy". The theme of ENTER 2000, "Keeping Pace with Change - New Frontiers for IT and Tourism", captures the challenges that we face at the beginning of the new millennium. The papers ...
Forecasting Travel in Urban America
A history of urban travel demand modeling (UTDM) and its enormous influence on American life from the 1920s to the present. For better and worse, the automobile has been an integral part of the American way of life for decades. Its ascendance would have been far less spectacular, however, had engineers and planners not devised urban travel demand modeling (UTDM). This book tells the story of this irreplaceable engineering tool that has helped cities accommodate continuous rise in traffic from the 1950s on. Beginning with UTDM’s origins as a method to help plan new infrastructure, Konstantinos Chatzis follows its trajectory through new generations of models that helped make optimal use of e...
Using Discrete Choice Experiments to Value Health and Health Care
This work takes a fresh and contemporary look at the growing interest in the development and application of discrete choice experiments (DCEs) within the field of health economics. The book comprises chapters by highly regarded academics with experience of applying DCEs in the area of health. Thus the book is relevant to post-graduate students and applied researchers with an interest in the use of DCEs for valuing health and health care and has international appeal.
