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La gestión de la Comunicación organizacional. Un enfoque ecléctico desde la publicidad y las relaciones públicas
La publicidad y las relaciones públicas conforman las principales áreas sobre las que pivota la gestión de la comunicación organizacional ya que tanto las empresas como las instituciones y otras entidades de diversa naturaleza lanzan mensajes publicitarios y relacionistas, estratégicamente diseñados, con el objetivo de: -Promocionar sus productos, marcas o servicios a través del sistema de comunicación comercial. -Gestionar eficazmente las relaciones con los públicos de su en-torno a través del sistema de comunicación relacionista. Desde esta perspectiva, una amplia diversidad de fenómenos tales como la publicidad de productos y marcas, el advergaming, el subvertising, los programas de relaciones públicas, la gestión del riesgo reputacional, la publicidad de relaciones públicas o la organización de actos, el ceremo-nial y el protocolo, conforman la realidad cotidiana del fenómeno comunicativo aplicado a la gestión de la comunicación de empresas e instituciones tanto del sector privado como del público.
Investigación multimedia: el análisis de contenido en la Era Digital
Esta edición nos acerca a un nuevo enfoque de investigación, empleado con frecuencia en todas las áreas relacionadas con los medios: el análisis de contenido. Este método se basa en su eficacia para analizar los contenidos mediáticos. La convergencia tecnológica propiciada por la llamada Revolución Digital constituye un conjunto de tecnologías cuyas aplicaciones abren un amplio abanico de posibilidades a la comunicación humana.
Self Portrait in Green
'NDiaye is a hypnotic storyteller with an unflinching understanding of the rock-bottom reality of most people's life.' New York Times ' One of France's most exciting prose stylists.' The Guardian. Obsessed by her encounters with the mysterious green women, and haunted by the Garonne River, a nameless narrator seeks them out in La Roele, Paris, Marseille, and Ouagadougou. Each encounter reveals different aspects of the women; real or imagined, dead or alive, seductive or suicidal, driving the narrator deeper into her obsession, in this unsettling exploration of identity, memory and paranoia. Self Portrait in Green is the multi-prize winning, Marie NDiaye's brilliant subversion of the memoir. Written in diary entries, with lyrical prose and dreamlike imagery, we start with and return to the river, which mirrors the narrative by posing more questions than it answers.
About Trees
About Trees considers our relationship with language, landscape, perception, and memory in the Anthropocene. The book includes texts and artwork by a stellar line up of contributors including Jorge Luis Borges, Andrea Bowers, Ursula K. Le Guin, Ada Lovelace and dozens of others. Holten was artist in residence at Buro BDP. While working on the book she created an alphabet and used it to make a new typeface called Trees. She also made a series of limited edition offset prints based on her Tree Drawings.
The Coup and the Palm Trees
“If they are going to kill us anyway, we might as well die in our lands.” With these words and a shrug of shoulders, a leader of the Unified Peasant Movement of the Aguán (MUCA) explains their decision to occupy more than 20,000 hectares of oil palm plantations in the Bajo Aguán region in Northern Honduras after the military coup that ousted President Manuel Zelaya on June 28, 2009. The Coup under the Palm Trees interrogates the Honduran present, through an exploration of the country’s spatiotemporal trajectory of agrarian change since the mid-twentieth century. It tells the double history of how the Aguán region went from a set of “empty” lands to the centerpiece of the country...
Bulletin
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Bulletin
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The Traveler's Guide to the Geology of Costa Rica
Costa Rica is known for its beauty, its biodiversity, its friendly citizens and peaceful nature. It is the land of "Pura Vida", of monkeys and sloths, toucans and iguanas, coffee and chocolate, of peace-loving people and lush, beautiful tropical landscapes. This reputation, however, belies the violent geologic origins of the area. This area was, and still is, being born of powerful collisions, earthquakes and volcanic eruptions. This book is intended to help visitors to Costa Rica understand and appreciate the unique nature of this "Land of Volcanoes" and to appreciate the unique nature of this land.
