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Brand, Label, and Product Intelligence
This book contains the latest and most up-to-date research results from the fields of brands, labels and product, presented at the international colloquium COBLI 2021, held in Orleans, France. It covers a wide range of topics from the fields of economics, psychology, information technology and social sciences. In particular, the book deals with various areas of application such as consumer behavior in the omnichannel, the influence of the coronavirus pandemic on attitudes and customer behavior, franchising, origin labelling, transparency in the agri-food industry, tourism and the triptych of brand/label/product. The contributions are gathered under the following main topics: Consumer behavior and decisions, labeling strategy, brand market trends, branding of local brands, territorial impact on brand/label/product, theoretical and managerial research methods.
National Brands and Private Labels in Retailing
This book presents latest findings on brand marketing in retail. In times of economic downturn a "new retailing landscape" is being shaped, in which retailers and manufacturers face new challenges to their brand strategies. Marketing professionals need high value-added and timely responses. Among the topics targeted in this volume are: mix of national brands and private labels in retailers' assortments; assortment decisions in times of economic crisis and eventual recovery; consequences of delisting brands on store-related aspects; delisting manufacturers' brands and the effects on the distribution channel relationship; the new "retailing landscape", with special focus on fast moving consumer goods retailing; consumer preferences for national brands and private labels and many more.
Community Series in Mental Illness, Culture, and Society: Dealing with the COVID-19 Pandemic, volume VIII
The COVID-19 outbreak has impacted many areas of our lives, including mental health. Lockdown and physical distancing measures have been one major effective intervention to counter the spread of the virus and reduce the impact of the disease. However, they have negatively impacted mental well-being and behaviors, either triggering the onset of new psychiatric symptoms and diseases or amplifying pre-existing ones. The pandemic and lockdown measures have also been associated with reduced access to treatment and facilities all over the world, further worsening mental health outcomes. The impact on mental health, although universal, varied between nations. Cultural and societal variables, including norms, values, religion, and stigma have played an important role in shaping COVID-19-related mental health symptoms, including anxiety, depression, grief, psychosis, and addiction. These sociocultural factors have also molded how mental health interventions are tailored and provided. Highlighting the intertwining relationship between the pandemic, mental health, and sociocultural factors are essential to managing emerging mental health symptoms adequately.
Advances in National Brand and Private Label Marketing
This book presents the latest research and recent studies in the field of national brand and private label marketing. It covers a wide range of topics, including retailing, marketing, general business, psychology, economics and statistics. It addresses diverse areas of application, such as brand naming and packaging decisions, price elasticity, positioning, branding, consumer motivation, online communities, economic crisis, strategies in growth and mature private labels. The contributions are organized according to the following themes: consumer behaviour, strategic decisions, branding, market trends and theoretical research. The book presents a collection of original, rigorous and relevant contributions from the 2015 National Brands and Private Label Marketing conference in Barcelona.
Branding and Labeling in the Digital and Artificial Intelligence Era
This book presents the current researches in the area of branding and labeling. It covers a wide range of topics including brands, labels, marketing, econometrics, psychology, finance, health, economics, sociology, information, culture, heritage, retailing, etc. It addresses various areas of applications such as consumer behavior in online advertising, franchising, mobile money market, origin label and agri-food, hospitality industry, packaging transparency and decisions. The present book contributions use quantitative and qualitative methods such as experiments, case study, questionnaire, mixed and empirical and conceptual approaches. The contributions are respectively presented in accordance with the following themes: consumer behavior and decisions, labelling strategy, brand market trends, branding local brands and theoretical research avenues.
In Times of Crisis
None
Le Capital Marque
De maniere generale, la qualite d'un circuit de distribution peut-elle influencer le capital d'une marque ? Plusieurs recherches ont ete publiees sur les determinants du capital marque. Cependant, la distribution a ete peu etudiee. De plus, l'image du point de vente est consideree comme un concept global alors que la majorite des recherches affirme qu'elle est un construit multidimensionnel. Nous elaborons un modele factoriel dynamique en utilisant les donnees de panel sur 4500 menages et 12 magasins en France. Les resultats montrent que les effets de l'image du magasin sur le capital marque varient selon l'enseigne, le format de magasin, les categories de produits, les marques et les consommateurs. D'un point de vue theorique, cette recherche permet d'identifier les dimensions les plus pertinentes de l'image d'un point de vente ainsi que leurs conditions d'efficacite. D'un point de vue methodologique, nous utilisons un modele factoriel dynamique qui n'a pas encore ete utilise sur la mesure du capital marque. D'un point de vue managerial, cette recherche permettra aux responsables de marques de mieux apprecier l'influence d'un magasin sur la valeur de leurs marques.
Dele Giwa
None
The Olympic Games Effect
Marketing at the Olympics, the attraction and the rewards Essential reading in preparation for the 2012 London Olympics, the newly revised and fully updated second edition of The Olympic Games Effect offers fascinating sports marketing and branding insights into the promotion of the Games themselves, and their unique attraction for corporations in particular. The important lessons of past Olympics will be used to show a hundred year-plus tradition based on a several thousand year old testament to the love of sports and competition, revealing how, in recent years, this has evolved into a seductively attractive vehicle for a wide range of audiences, from consumers to corporations. Loaded with ...
National Brands and Private Labels in Retailing
This book presents latest findings on brand marketing in retail. In times of economic downturn a "new retailing landscape" is being shaped, in which retailers and manufacturers face new challenges to their brand strategies. Marketing professionals need high value-added and timely responses. Among the topics targeted in this volume are: mix of national brands and private labels in retailers' assortments; assortment decisions in times of economic crisis and eventual recovery; consequences of delisting brands on store-related aspects; delisting manufacturers' brands and the effects on the distribution channel relationship; the new "retailing landscape", with special focus on fast moving consumer goods retailing; consumer preferences for national brands and private labels and many more.
