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Nutrition Essentials
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Pharmacology for Chemists
The book is intended for chemists entering medicinal chemistry research who have no knowledge of pharmacology. Pharmacological principles and concepts are emphasized, rather than a survey of large numbers of specific drugs. It is intended to serve as a tool to prepare the reader for further in-depth study in many areas of pharmacology.
Basic Marketing
Basic Marketing 16e builds on the foundation pillars of previous editions – the four Ps framework, managerial orientation, and strategy planning focus. 16e builds upon its pioneering beginnings that introduced the “four Ps” to the introductory marketing course. The unifying focus of Basic Marketing has always been on how to make the marketing decisions that a manager must make in deciding what customers to focus on and how best to meet their needs. Over many editions there has been constant change in marketing management and the marketing environment. Some of the changes have been dramatic, and others have been subtle. As a result, the authors have made ongoing changes to the text to r...
Basic Marketing
Provides an integrated teaching and learning solution for presenting the four Ps framework and managerial orientation with a strategy planning focus. This title focuses on how to make marketing decisions in deciding what customers to focus on and how best to meet their needs.
Socialism on Trial
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