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This lively and engaging new book addresses a topical and important area of study. Helping readers not only to understand, but also to apply, the most important theoretical notions on identity, identification, reputation and corporate branding, it illustrates how communicating with a company’s key audience depends upon all of the company’s internal and external communication. The authors, leading experts in this field, provide students of corporate communication with a research-based tool box to be used for effective corporate communications and creating a positive reputation. Essentials of Corporate Communication features original examples and vignettes, drawn from a variety of US, European and Asian companies with a proven record of successful corporate communication, thus offering readers best practice examples. Illustrations are drawn from such global companies as Virgin, IKEA, INVE and Lego. Presenting the most up-to-date content available it is a must-read for all those studying and working in this field.
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More than eighty percent of Americans believe they should write and publish a book, but less than one percent actually does so. In How to Write a Book That Sells You, author Robin Colucci guides coaches, consultants, and entrepreneurs in writing and publishing a book that can become a power tool in their businesses. The steps presented in this guide seek to help you avoid or handle most of the blocks, distractions, and misunderstandings that prevent people from becoming authors. It teaches you how to excavate your most radical, leading-edge ideas and write a book that excites your audience and expands your impact. "If you are serious about creating a book that doesn't limp across the finish ...
In The Charisma Myth, Olivia Fox Cabane offered a groundbreaking approach to becoming more charismatic. Now she teams up with Judah Pollack to reveal how anyone can train their brain to have more eureka insights. The creative mode in your brain is like a butterfly. It's beautiful and erratic, hard to catch and highly valued as a result. If you want to capture it, you need a net. Enter the executive mode, the task-oriented network in your brain that help you tie your shoes, run a meeting, or pitch a client. To succeed, you need both modes to work together--your inner butterfly to be active and free, but your inner net to be ready to spring at the right time and create that "aha!" moment. But ...
'A thought-provoking look at the technology that is changing the world of business and the benefits, pitfalls, and challenges for society as a whole.' - Kenneth I. Chenault, former chief executive officer, American Express Company Throughout the twentieth century, technology and economics drove a dominant logic: bigger was almost always better. It was smart to scale up - to take advantage of classic economies of scale. But in the unscaled economy, size and scale have become a liability. Today's most successful companies - Uber, Airbnb, Amazon, Salesforce - have defied the traditional 'economies of scale' approach by renting scale instead of spending vast amounts of money building it. And a n...
Landmark text from an international team of authors which is the first to address this complex field in a single, comprehensive volume. This book is am official product of the Scoliosis Research Society, it brings the essential information necessary for treating spinal deformities. More than 800 illustrations demonstrate correct methods for spinal surgery. The treatment of spinal deformities has developed at an amazing pace over the last several decades. This landmark text, an official product of the Scoliosis Research Society, is the first to address this complex field in a single, comprehensive volume. An international team of authors brings you the essential information necessary for treating spinal deformities. More than 800 illustrations demonstrate correct methods for spinal surgery. The book begins with an introduction to surgical anatomy and then goes on to cover such topics as: physiology; pharmacology; neurology; radiology; instrumentation; and much more! Every aspect of spinal deformities is discussed, from initial diagnosis and underlying causes, to treatment, complications, and rehabilitation for people of all ages--from infants to senior citizens.
Which description fits your organisation? DREAMERS: Most Dreamers or early-stage startups, know how to build products, not organisations. Most Dreamers stay local and never become a Unicorn with a national footprint. UNICORNS: Three curses the Unicorns have to watch for-a narcissistic leader, a leadership team of old cronies and a toxic culture. These prevent them from going global and becoming Market Shapers. MARKET SHAPERS: A Market Shaper changes how we live and work-across countries and cultures. Their challenge is to continuously earn the trust of governments and communities. INCUMBENTS: Many Incumbents were once Market Shapers and Unicorns. The leaders don't know that the firm and its offerings are irrelevant. Not being able to attract and retain talent is a warning bell the leaders often ignore. Packed with ideas and innovations, this powerhouse of a book by best-selling author and talent management specialist Abhijit Bhaduri explains why leadership, talent and culture are the new drivers of growth whether you are a Dreamer, a Unicorn, a Market Shaper or an Incumbent.
A BLOOMBERG BEST BOOK OF THE YEAR WINNER - SILVER MEDAL, AXIOM BUSINESS BOOK AWARDS 2018 FOREWORD BY NOURIEL ROUBINI SuperHubs is a rare, behind-the-scenes look at the global financial system and the powerful personal networks through which it is run, at the centre of which sit the Elites - the SuperHubs. Combining an insider's knowledge with principles of network science, Sandra Navidi offers a startling new perspective on how the financial system really operates. SuperHubs reveals what happens at the exclusive, invitation-only platforms - The World Economic Forum in Davos, the meetings of the International Monetary Fund, think-tank gatherings, power lunches, charity events, and private parties. This is the most vivid portrait to date of the global elite: the bank CEOs, fund managers, billionaire financiers and politicians who, through their interlocking relationships and collective influence are transforming the future of our financial system and, for better or worse, shaping our world.
The second generation of Aspers that now runs Canada's largest news media company is much like the first. Israel "Izzy" Asper's three children often appear in today's headlines. David is bidding to buy the Winnipeg Blue Bombers football team. Gail heads fundraising efforts for the new Canadian Museum of Human Rights. Leonard sits in his father's place as head of CanWest Global Communications. Like its founder, they also use their media empire to influence public opinion. Asper Nation explains why Canadians should be concerned about where the country's first family of news media is coming from, politically. Izzy Asper was an oddity as a Liberal politician in the 1970s. Fiscally, he was to the...