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This book provides a global overview of the challenges and opportunities faced by Public Service Media (PSM) organizations, including the increasing power of digital platforms, changing consumption habits, and reforms on funding models. In order to survive in the new, transforming media ecosystem, PSM organizations need to retain their core values whilst also embracing new values stemming from society’s increasingly complex communication needs and value systems. The contributions of 40 authors from three continents are grouped into three areas in which PSM organizations can create value: innovation, governance and relation to the market, and democratic reinforcement. The book illustrates how PSM can create value for different stakeholders, in different contexts, and through different methods. Contributing to a better understanding of the role of PSM in current media systems, PSM is shown as a key agent for the development of the public sphere and democratic societies.
El fenomeno de las tribus urbanas recibe, hoy en dia, una valoracion muy variada, en la que caben definiciones tan dispares como jovenes violentos y conformistas y rebeldes romanticos y enmascarados. Mas alla del juicio de valor; el texto que aqui presentamos primer estudio exhaustivo publicado en castellano sobre el tema intenta responder al muy difundido y en ocasiones morborso interes que la sociedad ha ido demostrando. Quienes son, que piensan y como viven esos miles de jovenes que se enrolan en grupos cuyo lema es siempre, la provocacion y el exceso y con frecuencia la violencia y la auto destruccion? Que caldo de cultivo sociocultural permite el surgimiento y la difusion de esos compor...
Este libro rompe con la engañosa dependencia que plantean las interpretaciones lineales del pasado, para ofrecer una visión amplia y a largo plazo del desarrollo y la institucionalización de las estrategias y las técnicas de comunicación estratégica, y de las relaciones públicas. En efecto, a falta de una teoría general que describa la aparición y el desarrollo de esta disciplina, los expertos han tendido a organizar tanto estas como sus antecedentes, en períodos de tiempo que presentan una evolución progresiva desde unos orígenes tempranos —poco sofisticados y no muy sobrados de ética— hasta las campañas actuales, con una visión planificada, estratégica y ética. S...
This book explains how and why information literacy can help to foster critical thinking and discerning attitudes, enabling citizens to play an informed role in society and its democratic processes. In early 21st century societies, individuals and organisations are deluged with information, particularly online information. Much of this is useful, valuable or enriching. But a lot of it is of dubious quality and provenance, if not downright dangerous. Misinformation forms part of the mix. The ability to get the most out of the information flow, finding, interpreting and using it, and particularly developing a critical mindset towards it, requires skills, know-how, judgement and confidence – ...
Recurso para conseguir los objetivos de la Grünwald Declaration (1982), la Alexandria Declaration (2005) y la UNESCO Paris Agenda (2007) - todas relativas a la alfabetización en medios. Su importancia radica en dos razones: primero, mira hacia el futuro, a partir de las tendencias actuales de convergencia en una sola plataforma de radio, television, Internet, prensa, libros, archivos y bibliotecas digitales - presentando, por tanto, MIL de una forma integrada. En segundo lugar, está diseñada específicamente para profesores y para su integración en un sistema de educación formal para profesores, lo que contribuirá a conformar las capacidades de millones de jóvenes.
Currently in a state of cultural transition, global society is moving from a literary society to digital one, adopting widespread use of advanced technologies such as the Internet and mobile devices. Digital media has an extraordinary impact on society's formative processes, forcing a pragmatic shift in their management and organization. Digital Literacy: Tools and Methodologies for Information Society strives to define a conceptual framework for understanding social changes produced by digital media and creates a framework within which digital literacy acts as a tool to assist younger generations to interact critically with digital media and their culture, providing scholars, educators, researchers, and practitioners a technological and sociological approach to this cutting-edge topic from an educational perspective.
Through the use of ICT tools, such as the internet, portals, and telecommunication devices, the quality of healthcare has improved in local and global health; aiding in the development of a sustainable economy. Handbook of Research on ICTs and Management Systems for Improving Efficiency in Healthcare and Social Care brings together a valuable research collection on ICT elements needed to improve communication and collaboration between global health institutes, public and private organizations, and foundations. Highlighting the adoption and success factors in the development of technologies for healthcare, this book is essential for IT professionals, technology solution providers, researchers, and students interested in technology and its relationship with healthcare and social services.