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Publicidad y Convergencia Medi‡tica. Nuevas estrategias de comunicaci—n persuasiva
El mundo de la publicidad vive un momento de transición, revoluciona-rio y apasionante, en el que se abren camino nuevas formas de comuni-car. Las ponencias aportadas en estas jornadas, avaladas por la profesio-nalidad y experiencia de sus autores, nos muestran una amplia perspec-tiva del momento publicitario actual, y nos permite detenernos y ubicar-nos en el paisaje que dibuja, para poder no solo contemplarlo, sino en-tenderlo ante los profundos cambios que se viven. Para los profesionales, docentes e investigadores del ámbito de la comunicación publicitaria, es necesario, hacer un alto en el camino y disfrutar de este extenso com-pendio de trabajos.
Low Carbon, High Growth
There is an increasing consensus in the scientific community that climate change is a real and present threat. Despite the large uncertainty on the timing, magnitude and even the direction of some of the physical and economic effects of this phenomenon, it is widely accepted that these effects will be regionally differentiated and that developing countries and lower income populations will tend to suffer the most. In this context, it is critical that Latin American and Caribbean countries develop their own strategies for adapting to the various impacts of climate change and for contributing to global efforts aimed at mitigation. 'Low Carbon, High Growth' contributes to these efforts by addre...
I Deserted Rommel
None
International Encyclopedia of Information and Library Science
The International Encyclopedia of Information and Library Science was published to widespread acclaim in 1996, and has become the major reference work in the field. This eagerly awaited new edition has been fully revised and updated to take full account of the many and radical changes which have taken place since the Encyclopedia was originally conceived. With nearly 600 entries, written by a global team of over 150 contributors, the subject matter ranges from mobile library services provided by camel and donkey transport to search engines, portals and the World Wide Web. The new edition retains the successful structure of the first with an alphabetical organization providing the basic frame...
The Future of the Corporation
Papers from a conference sponsored by PLM in Malmo, Sweden, June 1970. Includes bibliographical references.
Global LAnd Surface Satellite (GLASS) Products
This book describes the algorithms, validation and preliminary analysis of the Global LAnd Surface Satellite (GLASS) products, a long-term, high-quality dataset that is now freely available worldwide to government organizations and agencies, scientific research institutions, students and members of the general public. The GLASS products include leaf area index, broadband albedo, broadband emissivity, downward shortwave radiation and photosynthetically active radiation. The first three GLASS products cover 1981 to 2012 with 1km and 5km spatial resolutions and 8-day temporal resolution, and the last two GLASS products span 2008 to 2010 with 3-hour temporal resolution and 5km spatial resolution...
The Postcolonial Country in Contemporary Literature
By situating a range of contemporary literary texts against the backdrop of the legacies of a vast rural network of empire, this book collectively critiques not only the rural heritage industry of the 1980s in Britain but also the effect of neocolonial globalisation on postcolonial rural spaces.
An Epitome of the Synthetic Philosophy
"The object of this volume is to give in a condensed form the general principles of Mr. Herbert Spencer's Philosophy as far as possible in his original words."--Preface
Selling the Economic Miracle
Through an examination of election campaign propaganda and various public relations campaigns, reflecting new electioneering techniques borrowed from the United States, this work explores how conservative political and economic groups sought to construct and sell a political meaning of the Social Market Economy and the Economic Miracle in West Germany during the 1950s.The political meaning of economics contributed to conservative electoral success, constructed a new belief in the free market economy within West German society, and provided legitimacy and political stability for the new Federal Republic of Germany.
