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Temas contemporâneos e locais em linguística aplicada
Este livro é uma coletânea de textos sobre temas contemporâneos e locais em Linguística Aplicada, escritos por pesquisadoras e pesquisadores de mestrado e de doutorado do Programa de Pós-Graduação em Letras da UFPR. Por meio da metáfora do caleidoscópio, julgo que esta obra é uma bela imagem que se constitui por pedaços, cores, formas e combinações, formada pela mira e pelo movimento das autoras e dos autores, composta, portanto, por disparidade, heterogeneidade, diversidade, localidade e movimento; porque, um instante depois, já é outra coisa.
Bioactive Peptides from Food
A growing body of scientific evidence has revealed that many food peptides exhibit specific biological activities in addition to their established nutritional value. Bioactive peptides present in foods may help reduce the worldwide epidemic of chronic diseases that account for a great number of premature deaths annually. Bioactive peptides can be defined as isolated small fragments of proteins which provide some physiological health benefits. They act as potential modifiers reducing the risk of many chronic diseases. Bioactive Peptides from Food: Sources, Analysis, and Functions considers fundamental concepts, sources, hydrolysis, fractionation, purification, analysis, chemical synthesis, fu...
Handbook of Research on Social Media Applications for the Tourism and Hospitality Sector
Tourists frequently rely on social networks to provide information about a product or destination as a decision support tool to make adequate decisions in the process of planning a trip. In this digital environment, tourists share their travel experiences, impressions, emotions, special moments, and opinions about an assortment of tourist services like hotels, restaurants, airlines, and car rental services, all of which contribute to the online reputation of a tourist destination. The Handbook of Research on Social Media Applications for the Tourism and Hospitality Sector is a fundamental reference source that provides vital theoretical frameworks and the latest innovative empirical research findings of online social media in the tourism industry. While highlighting topics such as e-business, mobile marketing, and smart tourism, this publication explores user-generated content and the methods of mobile strategies. This book is ideally designed for tour developers, travel agents, restaurateurs, hotel management, tour directors, entrepreneurs, social media analysts, managers, industry professionals, academicians, researchers, and students.
Research Anthology on Social Media Advertising and Building Consumer Relationships
Social media has become a key tool that businesses must utilize in all areas of their practices to build relationships with their customer base and promote their products. This technology is no longer optional as those who do not take advantage of the many benefits it offers continue to struggle with outdated practices. In order for businesses to flourish, further study on the advantages social media provides in the areas of marketing and developing consumer relationships is required. The Research Anthology on Social Media Advertising and Building Consumer Relationships considers best practices and strategies of utilizing social media successfully throughout various business fields to promote products, build relationships, and maintain relevancy. This book also discusses common pitfalls and challenges companies face as they attempt to create a name for themselves in the online world. Covering topics such as marketing, human aspects of business, and branding, this major reference work is crucial for managers, business owners, entrepreneurs, researchers, scholars, academicians, practitioners, instructors, and students.
Pliny's Women
Pliny's Women offers a comprehensive consideration of the many women who appear in the letters of Pliny the Younger. Combining detailed prosopography with close literary analysis, Jacqueline Carlon examines the identities of the women whom Pliny includes and how they and the men with whom they are associated contribute both to this presentation of exemplary Romans and particularly to his own self-promotion. Virtually all of the named women in Pliny's nine-book corpus are considered. They form six distinct groups: those associated with opposition to the principate; the family of Pliny's mentor, Corellius Rufus; his own family members; women involved in testamentary disputes; ideal wives; and women of unseemly character. Detailed analysis of each letter mentioning women includes the identity of its recipient and everyone named within, its disposition within the collection, Pliny's language and style, and its significance to our perception of the changing social fabric of the early principate.
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Handbook of Research on Entrepreneurship, Innovation, and Internationalization
In a global and increasingly competitive world, companies must be aware of important drivers. Entrepreneurship and innovation are important contributions to the development of economies and creation of employment, gaining relevance in the business context due to a more complex market and needs for higher differentiation. The Handbook of Research on Entrepreneurship, Innovation, and Internationalization provides key data to business managers on dealing with entrepreneurship, as well as for creating networks and complementarities for leveraging the firms activity in order to help plan and control innovation and internationalization processes to avoid risk and increase the firms value. The content within this publication includes topics such as family business, economics, and business education. It is designed for entrepreneurs, managers, researchers, academicians, and students.
Annual Report
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Natural Plant Products in Inflammatory Bowel Diseases
Natural Plant Products in Inflammatory Bowel Diseases: Preventive and Therapeutic Potential organizes all evidence to understand which natural products are the first steps of investigation and which have strong evidence of their effects in inflammatory bowel diseases, have been tested in clinical trials, and have received approval to be officially used. In addition to providing information regarding the research with natural products in inflammatory bowel diseases, this reference will also highlight the molecular mechanisms behind the effects of natural products in inflammatory bowel diseases with the aid of figures, video animations and dynamic tables. Compiled from research group members f...
