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Self Management of Chronic Disease
This book will support an issue as important as self-management of chronic diseases, es- cially AD, in finding its way into the daily life of patients and their caregivers as well as into treatment worldwide. It is written for healthcare professionals, aging researchers/scientists, patients with Alzheimer’s disease and their caregivers, managers of eldercare facilities, public health authorities, umbrella organisations of Alzheimer associations, Alzheimer associations, health care administrators, health economists and government officials. It is my pleasant duty to thank Merz Pharma (Schweiz) AG in Allschwil-Switzerland to purchase 40 copies of the book. To finish this book, a long and som...
Kommunikationskompetenz in interkulturellen Projekten - Kommunikationspsychologische Modelle zur L”sung typischer Missverst„ndnisse in deutsch-franz”sischen Projekten
?Man kann nicht nicht kommunizieren? lautet das erste und wohl bekannteste Axiom des Kommunikationsforschers Paul Watzlawick. Und um diese hypothetische Aussage zu unterstreichen, fgt er erkl„rend hinzu: ?denn jede Kommunikation (nicht nur mit Worten) ist Verhalten und genauso, wie man sich nicht nicht verhalten kann, kann man nicht nicht kommunizieren.? Wenn man die Definition von Kommunikation so prinzipiell auf menschliches Verhalten bertr„gt, dann berrascht es auch nicht, dass Kommunikation in Bezug auf den Erfolg von Projekten maágeblichen Einfluss besitzt. Das Magazin ?Mittelstand Spezial? beziffert die Zahl der gescheiterten Projekte, die auf Kommunikationsm„ngel zurckz...
Coatings on Glass
This is the second, revised edition of a book that has already proved invaluable to a wide range of readers. Written by a scientist for scientists and technical people, it goes beyond the subject matter indicated by the title, filling the gap which previously existed in the available technical literature. It includes a wealth of information for physicists, chemists and engineers who need to know more about thin films for research purposes, or who want to use this special form of solid material to achieve a variety of application-oriented goals.
Online-Marketing
Das Internet hat eine neue Zeitrechnung im Marketing eingeläutet, denn es beschleunigt viele Vorgänge enorm. Auf der technologischen Grundlage des Internets sind neue Dienste und Kommunikationsformen entstanden, die für Marketing-Zwecke eingesetzt werden können. Von der Produktentwicklung über den Vertrieb und die Preisgestaltung bis zur Kommunikation ist alles jederzeit variabel und für jeden Endkunden personalisierbar. Kundendaten und Customer Relationship Management (CRM) werden dadurch noch wichtiger. Das neue Buch von Thomas Elmiger gibt eine konzentrierte Einführung für erfolgreiches Online-Marketing.
Marken für Menschen
Den Preis nicht wert, viel Fassade, unredliches Verhalten: Kunden sind gegenüber Marken immer misstrauischer. Als Ursache orten die Autoren Thomas Harder und Nicolas Wüthrich ein fundamentales Marken-Missverständnis: Man meint, Marken aussen durch Logo und Werbung machen zu können, während man innen bei den Leistungen spart. Marke ist nach Marken für Menschen nicht mehr das Gleiche: Marke wird auf die Kundschaft ausgerichtetes Zentrum von Führung und Strategie, verbindet innen mit aussen. Marken für Menschen vermittelt Führungsverantwortlichen einen völlig neuen Zugang zum Potenzial ihrer Unternehmen, Institutionen sowie Standorte und lässt Marken entstehen, für die Kunden gerne zahlen. Bahnbrechend, konzentriert, praxisorientiert.
Coatings Tribology
The last few decades have seen rapid development in the field of surface engineering and its applications in almost all industrial sectors. Tribological coatings, which are an important aspect of surface engineering, are today applied on machine component surfaces for a diverse range of moving machine components to control (mostly to minimize) friction and wear in order to conserve energy and materials. This reprint book is a compilation of 11 research papers contributed by experts in the field of surface engineering and tribology. These papers have dealt with the synthesis of various types of coatings, characterization and applications under different operating conditions. It is hoped that this reprint book will be of interest, not only to researchers, but also to practicing engineers and technologists in the industry.
Thin Films on Glass
This book, entitled Thin Films on Glass, is one of a series reporting on research and development activities on products and processes conducted by the Schott Group. The scientifically founded development of new products and technical pro cesses has traditionally been of vital importance to Schott and has always been performed on a scale determined by the prospects for application of our special glasses. Since the reconstruction of the Schott Glaswerke in Mainz, the scale has increased enormously. The range of expert knowledge required could never have been supplied by Schott alone. It is also a tradition in our company to cultivate collaboration with customers, universities, and research in...
Nanomechanics for Coatings and Engineering Surfaces
Nanomechanics for Coatings and Engineering Surfaces: Test Methods, Development Strategies, Modeling Approaches, and Applications provides readers with an array of best practices for nanoindentation measurements as well as related small-scale test methods and how to translate test results into the development of improved coatings. A core theme of the book is explaining to readers exactly how, when, and why the nanomechanical properties of engineered surfaces relate to their wear resistance. The book starts with chapters that introduce the development and importance of nanomechanical testing and linkages between wear resistance and the mechanical properties of coatings before moving into discu...
Coated Metal
This book can be viewed as a scientific investigation combined with methodological studies. For practical reasons each of the methods is described in the following general manner including: the uses and the scientific investigation tasks; methods of sampling; testing equipment; test preparation; tests; data processing; controversial issues and conclusions. Each of the 37 methods contains a range of 1 to 8 variants. As far as we know, the book is the first publication in the field.
