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Public Relations and Communication Management in Europe
The book challenges the notion that public relations in Europe is no more than a copy of the Anglo-American approach. It presents a nation-by-nation introduction to historical public relations developments and current topics in European countries, written by noted national experts in public relations research and well-known professionals who are able to oversee the situation in their own countries. The contributions take an "insider" point of view and combine researched facts and figures with qualitative observations and personal reviews. In addition, the book provides conceptual statements that offer an insight into theoretical approaches.
Public Relations Research
This volume is a major contribution to the trans-national debate on public relations research and communication management. It presents dominant concepts and findings from the scientific community in Germany in English language. At the same time, the compilation contains a selection of the most influential and relevant approaches from European and international researchers. Editors and contributors are renowned academics from all over the world. This books honours Guenter Bentele, one of the international spearheads of public relations research, and gives academics, students and communication managers a focussed insight into the field.
The Handbook of Communication and Corporate Social Responsibility
This book represents the definitive research collection for corporate social responsibility communication, offering cross-disciplinary and international perspectives from the top scholars in the field. Addresses a gap in the existing CSR literature Demonstrates the relevance of effective CSR communication for the management of organizations The 28 contributions come from top scholars in public relations, organizational communication, reputation management, marketing and management
Theorien Der Public Relations
Was ist PR? Wer braucht PR? Welche Risiken und Nebenwirkungen hat PR? Neben einer kritischen Bilanz der aktuellen theoretischen Beiträge und der andauernden Kontroverse zwischen system- und handlungstheoretischen Ansätzen sollen zudem alternative theoretische Bezugsrahmen vorgestellt werden und neue Wege zu PR-Theorien aufgezeigt werden.
Nordic Perspectives on the Discourse of Things
This open access book deals with the role of written texts in an increasingly diverse and dynamic society, bringing together a series of studies anchored in the Scandinavian research tradition of sakprosa, which roughly translates as subject-oriented prose or professional communication. The authors examine the written texts capacity to transcend contextual boundaries, as a crucial factor in the importance of capturing and maintaining content as a manageable entity. The chapters each deal with a text type that manages complex content in a specialized way, including genre shifting in CSR reports, discourse networks in modern digital culture, digital and social media crisis communication, and e...
The Oxford Critical and Cultural History of Modernist Magazines
A study of the role of 'little magazines' and their contribution to the making of artistic modernism and the avant-garde across Europe, this volume is a major scholarly achievement of immense value to those interested in material culture of the 20th century.
Political Media Relations Online as an Elite Phenomenon
Jan Niklas Kocks explores the effects of the now almost ubiquitous online media on political media relations and the interactions defining them. He analyses the ways in which leading political spokespersons and journalists perceive digitisation in terms of technological, organisational and political change as well as the actual adaptations of digitisation on an individual and organisational level. Political media relations are approached from a perspective of social network analysis. Findings indicate a picture of political media relations as a continuing elite phenomenon. Networks are still mostly characterised by exclusive arrangements – and often to an even larger degree than the actors involved actually perceive.
Political Communication in the Online World
As a consequence of the rapid diffusion of online media, the conditions for political communication, and research concerning it have radically changed. Is empirical communication research capable of consistently describing and explaining the changes in political communication in the online world both from a theoretical and methodological perspective? In this book, Gerhard Vowe, Philipp Henn, and a group of leading international experts in the field of communication studies guide the reader through the complexities of political communication, and evaluate whether and to what extent existing theoretical approaches and research designs are relevant to the online world. In the first part of the ...
The Media and Social Theory
This collection brings together major and emerging media analysts to consider key processes of media change, using a number of critical perspectives. The editors present a formidable range of theoretical viewpoints and approaches, applied to a broad and fascinating variety of case studies, from reality television to the BBC World Service, from blogging to control of copyright.
Kommunikation im Krisenmodus
Daniel Völker verankert den kommunikationswissenschaftlichen Framing-Ansatz als zentralen Teil der Krisenkommunikation. Er befragte dazu Praktiker im Bundesfinanzministerium zu Strategien in der Krise und wertete Medienberichte mit einer groß angelegten Framing-Analyse auf strategische Frames aus. Der Autor bietet nicht nur theoretische und methodische Hinweise zur Weiterentwicklung der Krisen- und Framing-Forschung, sondern gibt auch Einblicke in die Genese von Kommunikationsstrategien. Die einschneidende Finanzkrise 2008/09 zeigt, dass Deutungswettbewerbe im Krisenmodus intensiv untersucht werden müssen, da sie über die Legitimierung von Organisationen hinaus gesellschaftliche Veränderungen ermöglichen.
