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What the New Breed of CMOs Know That You Don't
This book should be viewed as a primer for any new or aspiring CMO, C-suite peer to marketing, or marketer looking to ’up their game’, and as such it provides a range of ideas, concepts, approaches and considerations from a wide range of CMOs who are driving significant transformation within their organizations. The chief marketing officer is arguably the least understood role in the C-suite by both the outside world and internal audiences. Job specifications differ widely - much more than for the chief executive officer (CEO), chief financial officer (CFO), or chief talent officer. This book helps to define parameters for both B2C and B2B marketers and points to some game-changing strategies designed to lead change and deliver success. Following the success of her first book, The Changing MO of the CMO, MaryLee Sachs has drawn on her research and interviews with some of the most inventive new CMOs from companies in established and emerging markets. What the New Breed of CMOs Know that You Don’t speaks to the future of marketing, the strategic value of the function and the role of the CMO.
There’s a Woman in the Pulpit
Learn and laugh with these women of the church, bound together by a deep commitment to ministry. Over fifty clergywomen representing fourteen denominations explore their holy—and unflinchingly human—moments as they juggle the sometimes isolating expectations from their congregations and the shared realities, graces and humor of everyday life.
Letters from Eden
A frequent commentator for NPR's "All Things Considered," Zickefoose now presents paintings of scenes from her beloved southern Ohio home, illuminated in well-crafted essays based on her daily walks and observations.
Spiritual Reading
Spiritual Reading explores how God, the Bible and the practices of reading are all connected. Angela Lou Harvey investigates how the spiritual reading of the Bible takes place in our modern, literate, Western culture. In this context, a spiritual reading of the Bible is one that aims to know and love God through individual Bible reading. Spiritual Reading discusses what it means to read the Bible well and looks at the role of the church as giving us guidance for reading it in this way. Harvey considers these ideas vis-a-vis historically orientated biblical scholarship as well as reading the Bible as a classic work of Western literature. With reference to the use of literature through a Christian framework in the works of C.S. Lewis and Alan Jacobs, Harvey analyses the significance the Bible has had in shaping other literary works. Drawing upon insights of theologians such as Karl Barth, Henri de Lubac, and Ellen F. Davis, Spiritual Reading suggests that a renewed understanding of faith is needed for the spiritual reading of Scripture. Spiritual Reading is for the reader who wishes to gain a deeper understanding on how Scripture can better connect an individual to God.
Handsome Killer
Charlie Evans and Rita Davis team up to track serial killer Leon Sherwood.
Criminal Or Not
Francis educates readers about the various offenses that people can be prosecuted for and what to do if one is charged. (Legal Reference)
Help! I'm a Military Spouse--I Get a Life Too!
"The" handbook for improving the lives of military spouses
