Welcome to our book review site go-pdf.online!
You may have to Search all our reviewed books and magazines, click the sign up button below to create a free account.
Psychological Foundations of Marketing
A CHOICE Outstanding Academic Title 2013! Are we influenced by ads even when we fast-forward them? Do brands extend our personalities? Why do we spend more when we pay with a credit card? Psychological Foundations of Marketing considers the impact of psychology on marketing practice and research, and highlights the applied aspects of psychological research in the marketplace. This book presents an introduction to both areas, and provides a survey of the various contributions that psychology has made to the field of marketing. Each chapter considers a key topic within psychology, outlines the main theories, and presents various practical applications of the research. Topics covered include: M...
Who Are You?
Celebrate Nintendo’s Game Boy Advance in this video game history that traces the handheld’s network of hardware and software afterlives! In 2002, Nintendo of America launched an international marketing campaign for the Game Boy Advance that revolved around the slogan “Who Are You?”—asking potential buyers which Nintendo character, game, or even device they identified with and attempting to sell a new product by exploiting players’ nostalgic connections to earlier ones. Today, nearly 2 decades after its release, and despite the development of newer and more powerful systems, Nintendo’s Game Boy Advance lives on, through a community that continues to hack, modify, emulate, make, ...
Saving Julian
Paul believes that homosexuality is an illness. But when he tries to cure himself, and others, he learns just how stubborn desire can be. Paul Drucker has made a name for himself telling young gay men that he can cure them of their &‘sinful desires'. Trouble is, he's all too familiar with those desires himself, which leads him to Julian Evans, a male &‘escort' he finds online. Paul tells himself, and Julian, that he simply needs an assistant, someone to help him on an upcoming lecture tour. The reality, of course, is quite different, and when the media discovers them together, Paul tries to straighten up his image by starting an ex-gay group at his church. Which is where Julian's roommat...
Too Much Fun
The surprising history of the Commodore 64, the best-selling home computer of the 1980s—the machine that taught the world that computing should be fun. The Commodore 64 (C64) is officially the best-selling desktop computer model of all time, according to The Guinness Book of World Records. It was also, from 1985 to 1993, the platform for which most video games were made. But while it sold at least twice as many units as other home computers of its time, like the Apple II, ZX Spectrum, or Commodore Amiga, it is strangely forgotten in many computer histories. In Too Much Fun, Jesper Juul argues that the C64 was so popular because it was so versatile, a machine developers and users would rein...
Developer's Dilemma
An examination of work—including the organization of work and the market forces that surround it—through the lens of the collaborative practice of game development. Rank-and-file game developers bring videogames from concept to product, and yet their work is almost invisible, hidden behind the famous names of publishers, executives, or console manufacturers. In this book, Casey O’Donnell examines the creative collaborative practice of typical game developers. His investigation of why game developers work the way they do sheds light on our understanding of work, the organization of work, and the market forces that shape (and are shaped by) media industries. O’Donnell shows that the ab...
The Eye Thief
Based on a true story, a young boy who becomes fatherless is adopted by an American. The boy finds syringes and plays with them, damaging his eye. Through various misadventures, a ruthless doctor is discovered to be selling children's eyes to tourists for cornea transplants. Family and friends work together to bring justice, but kidnappings and other complications begin. Can the corruption be stopped?
Seeing Red
The curious history, technology, and technocultural context of Nintendo’s short-lived stereoscopic gaming console, the Virtual Boy. With glowing red stereoscopic 3D graphics, the Virtual Boy cast a prophetic hue: Shortly after its release in 1995, Nintendo's balance sheet for the product was "in the red" as well. Of all the innovative long shots the game industry has witnessed over the years, perhaps the most infamous and least understood was the Virtual Boy. Why the Virtual Boy failed, and where it succeeded, are questions that video game experts José Zagal and Benj Edwards explore in Seeing Red, but even more interesting to the authors is what the platform actually was: what it promised...
The NES Encyclopedia
A comprehensive, colorful guide to every game ever released on the classic Nintendo Entertainment System. One of the most iconic video game systems, the NES is credited with saving the American video games industry in the early 1980s. The NES Encyclopedia is the first ever complete reference guide to every game released on the Nintendo Entertainment System, Nintendo’s first industry-defining video game system. As well as covering all 714 officially licensed NES games, the book also includes more than 160 unlicensed games released during its lifespan, giving for the first time a definitive history of this important console's full library. Written by a retro gaming expert with 30 years of ga...
Animal Crossing New Horizons Official Activity Book (Nintendo)
Animal CrossingTM: New Horizons fans will love this all-new full-color Official Activity Book filled with puzzles, mazes, and over 500 stickers starring their favorite characters! Young gamers who love Nintendo's Animal Crossing: New Horizons can create the island of their dreams, design their own home, and meet lots of different animal residents with this super-interactive activity book. With awesome puzzles and mazes to complete and over 500 stickers, boys and girls ages 5 to 8 will find fun new ways to experience Animal Crossing: New Horizons with this Official Activity Book! For the past 15 years, Animal Crossing has gained a strong following among devoted fans with continued appeal for kids of all ages. The product line for Animal Crossing includes toys, accessories, and apparel. Animal Crossing: New Horizons has sold over 10 million copies since its debut in March 2020.
I Am Error
The complex material histories of the Nintendo Entertainment System platform, from code to silicon, focusing on its technical constraints and its expressive affordances. In the 1987 Nintendo Entertainment System videogame Zelda II: The Adventure of Link, a character famously declared: I AM ERROR. Puzzled players assumed that this cryptic mesage was a programming flaw, but it was actually a clumsy Japanese-English translation of “My Name is Error,” a benign programmer's joke. In I AM ERROR Nathan Altice explores the complex material histories of the Nintendo Entertainment System (and its Japanese predecessor, the Family Computer), offering a detailed analysis of its programming and engine...
