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Selling the Sacred
There’s religion in my marketing! There’s marketing in my religion! Selling the Sacred explores the religio-cultural and media implications of a two-sided phenomenon: marketing religion as a product and marketing products as religion. What do various forms of religion/marketing collaboration look like in the twenty-first century, and what does this tell us about American culture and society? Social and technological changes rapidly and continuously reframe religious and marketing landscapes. Crossfit is a “cult.” Televangelists use psychographics and data marketing. QAnon is a religion and big business. These are some of the examples highlighted in this collection, which engages them...
Ravana's Kingdom
Ravana, the demon-king antagonist from the Ramayana, the ancient Hindu epic poem, has become an unlikely cultural hero among Sinhala Buddhists over the past decade. In Ravana's Kingdom, Justin W. Henry delves into the historical literary reception of the epic in Sri Lanka, charting the adaptions of its themes and characters from the 14th century onwards, as many Sri Lankan Hindus and Buddhists developed a sympathetic impression of Ravana's character, and through the contemporary Ravana revival, which has resulted in the development of an alternative mythological history, depicting Ravana as king of the Sri Lanka's indigenous inhabitants, a formative figure of civilizational antiquity, and th...
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Religion and Outer Space
Religion and Outer Space examines religion in and on the final frontier. This book offers a first-of-its-kind roadmap for thinking about complex encounters of religion and outer space. A multidisciplinary group of scholarly experts takes up some of the most intriguing scientific, spiritual, trade/commercial, and even military dimensions of the complex entanglements of religion and outer space. Attending to the historical reality that the interconnections between religion and the heavens are as old as religions themselves, the volume starts with an examination of "outer space" elements in the most sacred writings of the world’s religions. It then explores some of the religious questions ine...
